When it comes to marketing methods of e-commerce, we can list various ways like images added texts, keywords, Search tool and more. Among them, content marketing plays the most important role of boosting your traffic source. Recent reports have concluded that video marketing covers up 74% of the whole traffic. This effective channel of Marketing is highly considered as a part of any marketer’s strategy.
Receiving positive response and likeness of audiences, this profound advantage will become the trendy marketing strategy in the near future. According to experts, over 60% of businesses have started using video content marketing. This has progressed rapidly than we believe. Thus, we should consider using video for promoting our business from now, shouldn’t we? So, absolutely Yes, it is worth. The video is one of the most versatile and profitable digital marketing tools for us to maximize our e-business.
Magento 2 brings a lot of complete solutions to us including searching method, payment method, speedy loading page, and smart admin panel. All of them are released to make our web-store better than ever, serving customers in a more comfortable way. Like other platforms, Product video is very effective for Magento 2 and it ensures to enjoy all advantages of this current version to reach the highest effect. We could discover main targets when using Magento 2 Product video add-on.
- Increase click through and email open rates dramatically. Most consumers view video as one of the highest value assets.
- Boost conversion rates: 69% of marketers said that video consistently outperforms other forms of content.
- Boost consumers’ confidence: Videos give consumers the chance to see a product in action, to learn about its features, and to get tips and ideas on how to make the most out of their purchases. That, in return, will create online purchases for your business because they have more belief in retailers and their products.
- Google loves this thus, you can achieve better ranking in Google search. Search engines love rich, value-based content. As the result, placing video on your site also increases your exposure on video-specific searches.
- Develop your ROI. A video is often able to achieve a higher ROI than other online content.
- Save people on your website longer and longer: Almost of consumers spend 90% more time on a website that has video.
Then, How to Add Product video for your Magento 2 web-store? Take a little time to install the module Magento 2 Product video extension and discover what it brings to your customers and business. This extension allows you to:
- Add multi-videos to products including description video, marketing video, review video or how to use your product video for each product. Through these videos, you help customers understand more your products and their features. Thanks for that, users can access to your items more easily.
- Multiple video formats are supported with MP4 and URL (Video, Dailymotion, Twitch and Vimeo)
- Give customers ability to upload video right on front-end if they want. And certainly, they are approved by you before displaying.
- Show related videos right on the product page for customers to have more conference source. They can also like others and want to buy more.
- According to customers to add video on front-end, you also let them rate for video and obviously, the more videos are rated, the more trust your customers receive.
- Configure video file size to adjust the page right in back-end
- Upload Custom Thumbnail image for each video. What’s more, it also automatically displays Vimeo, Dailymotion, and YouTube Thumbnail.
- In comparison with the version for Magento 1 web-store, the Magento 2 Product Video are added various new features that give you the ability to:
- Assign video to single or multiple products if necessary, so that they are suitable for introducing and promoting your products.
- Show description of the product video to introduce the content and supports most custom themes. This plug-in is compatible with all popular custom themes, bring a new and professional look to your website.
- Easily install and complete configuration for your website to utilize the product. With Magento 2 product video, you can have a better admin panel to process your task.
In conclusion, Magento 2 Product video is always beneficial for the web-store owner to promote their Marketing strategy. This type is considered as video marketing or video commerce, helping retailers to stay competitive and improving the outstanding user experience. With Magento, it is always the truth. Thus, don’t miss your chance to have the module installed on your website, encouraging your customers to re-visit, stay on your site longer and turn them into engaging online purchase. As a saying said that your smart investment brings smart income, you can enjoy now.