According to Bank Rate, the number of consumers who visited U.S. stores during the annual Black Friday event in 2016 decreased by 23%, with 38% preferring to shop online. If mobile usage continues at its current rate, mobile applications will account for 40% of all Black Friday shopping.

As a result, many businesses that have found success through e-commerce sales have begun to embrace mobile. Let's look at some of the biggest ones that have seen their businesses thrive since implementing the technology.

Each product, each business size will have different development strategies. There are many methods to cultivate and learn skills and experiences to develop for businesses. Studying and learning from the big company, from competitors is one of the most effective ways. Those are practical lessons, real case studies will bring the most authentic view. Let's see how they build and grow, what problems and how to solve them. If you are looking to grow your eCommerce business then these following shares are for you.

 What is an E-Commerce Business?

Electronic commerce (ecommerce) is a business strategy that allows businesses and people to purchase and sell products and services through the Internet. E-commerce, sometimes known as "electronic commerce," is the electronic purchase and sale of products or services through the internet. Other online activities such as online auctions, tickets, and banking can also be included. E-commerce is a critical component of many firms that rely on the online selling of physical goods or services.

Ecommerce is handled using computers, tablets, smartphones, and other smart devices in four primary market areas. Ecommerce transactions provide access to nearly every possible commodity and service, including books, music, aircraft tickets, and financial services such as stock investing and online banking. As such, it is seen as a highly disruptive technology. 

The benefits of adopting e-commerce.

  • It is simple that e-commerce is available 24 hours a day, seven days a week.

  • Increased product selection: Many merchants provide a wider range of products online than in-store. Furthermore, many online-only businesses may provide clients with special things that are not available elsewhere.

 E-commerce websites, on the other hand, have several limitations

  • Customer service is limited: When purchasing a computer online, you cannot just ask a person to demonstrate you the features. While some websites permit online employee contact, it is not frequently used.

  • Online orders must be delivered to your home or business immediately. Online sellers, on the other hand, make the waiting game simpler by offering same-day delivery on a restricted number of items.

  • Inability to touch products: Because internet photos do not always accurately represent a thing, e-commerce purchases may be disappointing. For example, the fabric of a garment may be less durable than its online look.

How To Start an eCommerce Business

To achieve a good conclusion, there are measures you must take on how to establish an e-commerce firm. If you wish to establish an e-commerce firm, the steps are as follows. View more How To Write A Successful ECommerce Business Plan In 2021

Choose the best business plan and model for you.

When you want to establish an e-commerce firm, the first step is to select the best e-commerce business strategy and model. You may pick between single-vendor and multi-vendor storefronts as your business strategy.

  • A market with a single seller

This e-commerce business model has the benefit of just having two parties: a single provider and a number of buyers. Administrative expenses are reduced, and inventory management is improved, because there is just one supplier to pay.

  • A marketplace with a large number of sellers

Several vendors must be registered on your site in order to sell their wares to a large number of customers. You may make a fortune in the first situation. In the second, you'll be compensated for each successful sale made by a registered seller of your brand.

Design a Corporate logo

After deciding on your e-commerce business strategy and narrowing down your product and market niche, the next stage in starting an e-commerce business is to come up with a name for your organization.

The name of your firm should be:

  • It's brief and unforgettable.

  • True to the brand

  • In most cases, it has no additional meaning in another language.

  • Also, complete the design of your company's logo.

You must incorporate your company after settling on a brand name and logo. The sort of structure you pick will be naturally influenced by whether you want to manage the firm alone or with other partners. You must submit tax returns and receive a tax identification number if you pick a company or partnership form. An EIN is required to open a business bank account and file taxes for the upcoming fiscal year. Your EIN is a unique number that identifies your business. A sole proprietorship is exempt from the requirement of obtaining a tax identification number. You can also use your Social Security number.

Open an online store account

When you create an e-commerce firm, you must now register it and comply with all legal requirements. Download the DIN application (DIN 3 form) from the Ministry of Corporate Affairs' official website to apply for a Director's Identification Number (DIN). You can also apply for a DIN online by submitting the necessary documentation. Check that you have your PAN and your Digital Signature Certificate. Once you've obtained your DIN, you may check with the ROC to see if the business name you desire is accessible. You can, however, look for it on the Ministry of Corporate Affairs' official website. 

To incorporate, you have six months from the moment you acquire confirmation of the proposed name. In addition, you may be charged to renew the company's name. Employees must first register with the Employees' State Insurance Corporation in order to acquire medical insurance. Finally, you must apply for the Certification of Company's Incorporation, which will legally register your company under the Company Act of 2013.

Open a bank account

You must create a bank account for your company once it has been lawfully formed. If you need to launch an e-commerce firm, you can open a bank account in the company's legal name.

If you run your online business as a sole proprietorship, you can open a bank account in your company's name. Once your bank account is established, you may begin displaying items on your e-commerce website in order to obtain a payment gateway.

Create an eCommerce site

When you establish an e-commerce firm, you can create your website on a pre-built platform or from scratch. Both ways are effective, but most individuals prefer to begin from scratch. To that purpose, consider the following before developing your company's official website:

You must decide whether you will host it yourself or hire someone to do it for you. Every day, you must publish and share posts to your website, whether they are about your eCommerce business's services or just photos of your items.

View more: How To Design An E-Commerce Website Make Happy Customer

Payment gateways

Payment gateways allow your e-commerce website to accept payments by credit cards, debit cards, net banking, and cash cards. When starting an e-commerce firm, you must produce the following papers to get an online payment gateway:

  • A commercial bank account

  • PAN card for a business

  • Incorporation Structure (Certificate of Incorporation)

  • Articles of Association Association Bylaws

  • Identity verification

  • Terms and Conditions of Use, as well as the site's privacy information

 Following the submission of these papers, you will be assigned a payment channel for your online company. If you need to start an e-commerce firm, you have several alternatives, including PayPal, PayU, and RazorPay.

Consult to some solutions of payment gateways:


This is the first step toward establishing a successful e-commerce firm. The process of shipping an order to a client or delivering products to a merchant is referred to as logistics. This approach also records objects in transit until they reach their destination.

Finding and collaborating with distribution companies is a component of logistics management. The majority of internet shops outsource their logistics to a third party. When you first start your e-commerce firm, the ability to track items as they are delivered at each stage is vital. This will help you prevent product theft and respond to consumer enquiries about planned delivery.

Orders placed on your website are sent to inventory management software (which most e-commerce businesses use). After getting notified, you must mail the item.

When a consumer makes a purchase, the third party is instantly alerted and can speed delivery by working with a supply and distribution firm. This technique is more structured, but it is typically only appropriate until your online business has grown large enough to merit partnering with a distribution company. If your company is tiny, you may simply wrap the item and ship it to the buyer. By not engaging a third party to manage your distribution, you will save money.

Get people to your site

View detail this article: Overview and Top 26 Growth Hacking Strategies You Can Get Started to Boost Conversions in 2021. You may persuade visitors to click on your company's website by doing the following:

  • Search Engine Optimization Marketing

SEO Marketing is important today and will continue to be so in the future of smart marketing. To begin, acquiring prospective online consumers is vital to the success of your e-commerce firm. This is where SEO techniques come into play. SEO aids in getting your business recognized by search engines. You must be visible since 44 percent of online shoppers begin their search with a search engine.

  • Choosing the Most Appropriate Keywords

Google receives about 700,000 queries each minute. Create a keyword list to help your company appear in these searches. Use a range of keywords to increase the visibility of your online company in search engines. Keyword research tools such as Google Keyword Planner, Google AutoSuggest,, Keyword Dominator, and SEMrush can help you uncover keywords that can help your content rank higher in search engines.

  • Publications

Advertisements are another approach to attract clients once you've finally decided to launch an e-commerce firm. A sponsored ad allows you to pay a charge to have your ad appear on the daily feeds of users on sites such as Facebook and Instagram. People that click on your ad and visit your website must be converted into prospective clients.

  • Promotions

Even though they aren't the most useful gift to provide early in your e-commerce organization, Indian online clients enjoy deals and promotions. You may publicize these sales through social media and newsletters.

  • Retargeting

Retargeting is a marketing tactic that involves placing cookies on the computers of non-purchase visitors. After the cookie is placed, your ad will be displayed to these online visitors when they visit another website that uses retargeting. While this is a costly alternative, it usually pays off.

  • Verbal Marketing

If you don't have enough money to begin advertising, you may always rely on the oldest kind of advertising: word of mouth.

10 Of The Best Ecommerce Business Examples To Learn From Right Now

Warby Parker

Warby Parker has the ability to make even the most ordinary products and services interesting. A clever marketing strategy that combines outstanding narrative with amusing branding. By creating videos that involved their community while ridiculing their brand and commodities, they were able to create a lot of user-generated content for their Instagram feed and long-term consumer loyalty.

They also place a premium on the consumer experience, making the entire e-commerce transaction pleasurable. After all, Warby Parker's founders founded the company because they couldn't find an affordable pair of trendy glasses online. A distinct brand, exceptional customer service, and a creative marketing strategy are among our top e-commerce examples.


Competing with online behemoths like Amazon and eBay is challenging. You can't always compete on pricing. So, what are you going to do? Create a one-of-a-kind marketing strategy based on Bonobos' business model.

Create a distinct user experience to avoid competing with these massive e-commerce firms (with even higher expenditures). Market to a limited group of people who will almost certainly become brand evangelists. Concentrate on what you have to offer that these giant online firms do not.


TOMS skillfully integrates audience involvement to marketing strategy with a clearly positive social aim, in addition to its outstanding marketing tagline that became business vision: one for one. How?

Each purchase contributes a commodity or service to underserved places throughout the world. By centering their business strategy on this act of service, the company can easily convert first-time purchases into recurrent customers. Customers may also use the hashtag #withoutshoes to participate in social media marketing campaigns and online competitions. As a result, they receive free user-generated content and simple exposure to their online company, increasing their social proof and SEO.


Another example of B2B e-commerce is Hootsuite, a marketing tool that goes beyond social media scheduling. Hootsuite not only allows you to schedule content, but it also allows you to do more with your social media, such as monitoring and analyzing. Hootsuite makes it easier to find, schedule, manage, and report on social media content than it does to keep your social presence active 24 hours a day, seven days a week.

Using customizable, simple-to-create reports, you can optimize the data number, track your performance, and share meaningful insights about customers and campaign content. For example, when it comes to B2B e-business marketing strategies, Hootsuite emerged as the best Social Media Management System. Hootsuite provides a dependable solution for large and small B2B companies' social media needs.


Perhaps you've heard the term "LinkedIn" uttered by coworkers. It appears to be an excellent B2B eCommerce example for anyone looking for a new job. But, in any case, what are examples of B2B eCommerce, such as LinkedIn?

LinkedIn is a social networking site for professionals. When you meet other professionals in person, it's similar to handing out business cards informing them of what you've recently done.

LinkedIn's layout and feature set are similar to that of Facebook. By adding them as "connections," similar to how you'd make a friend request on Facebook, your networking will be open. It's similar to a large virtual networking event for your career.

This typical B2B eCommerce example, in its leadership form, plays an important role in helping companies spread their reputation by sharing content ranging from how- to's, business articles and news, to even job openings!


Buffer is an example of a B2B eCommerce website partner with them on LinkedIn, Facebook, Twitter, and Instagram. Buffer is a great tool for managing your social media accounts, allowing users to schedule posts to Twitter, Facebook, Instagram, and Linkedin. Buffer saves you time and assists your business in remaining active on social media by posting at least once per day.

It is one of the B2B eCommerce examples that uses a variety of social media platforms to communicate consistently. Buffer can connect to Twitter, Facebook, LinkedIn, and Instagram, preventing you from jumping from platform to platform on a copy-and-paste binge. By posting on your behalf to multiple sites at the optimal time. As a result, this common example of B2B eCommerce also teaches you that time is money, and there is no need to waste your valuable time on monotonous tasks any longer.


Skype is a Microsoft B2B business example that allows you to video conference with anyone in the world using your phone, watch, computer, or TV. Skype makes use of the Internet to allow you to broaden your communication efforts to include people from all over the world. As a digital connector for people all over the world, Skype demonstrates how to avoid expensive and cellular plans and make international calls for free or cheap.

Skype's text, voice, and video communication broke down communication barriers by making it simple to share experiences with people who matter to you, no matter where they are. For many years, it has been the most popular VoIP app and service, and it is regarded as one of the most "human tech companies."

Later, Skype added video calling and conferencing to its app, allowing you to communicate with people face to face online for free. Skype is an example of B2B e-business that allows people to communicate with one another. Skype attained a peak of more than 500 million registered users, making it one of the most popular digital top B2B companies for people all over the world.


Every few months, most businesses will offer a 10 or 20% off sale, and this is when the majority of people will make their purchases. In general, these discounted prices still generate a profit for the businesses, and frequently, the "standard" price is simply inflated so that it can then be "reduced" and people believe they're getting a good deal. Everlane is open about this approach and condemns it, preferring instead to offer low prices on a permanent basis. This level of candor is refreshing, and it is an attitude that customers appreciate.

Everlane's mission is to bring the consumer closer to the product by literally lifting the lid on garment provenance and factories. Everlane seeks customers who ask questions, which is a great ethos for an online brand with a really refreshing approach to fashion.

 Greats – Brooklyn sneakers

Greats, like many other successful e-commerce enterprises, is dedicated to providing high-quality items that benefit deserving social causes. The remainder of the work is allocated to their devoted customers. It's a terrific example of why you're writing in the first place.

Greats' new business is driven by exceptional referral incentives and effective word-of-mouth marketing (and our convenient referral app). They merely use a Shopify website and a basic email marketing campaign. Your marketing strategy will virtually run itself if you have a fantastic product or service and a successful referral network.


Some brands will assist customers in saving money or space, while others will assist them in saving time. Birchbox, a beauty subscription service, focuses on the last one to explain the value they create for customers: They begin their value proposition by stating that they understand you.

They understand that you don't want to waste time looking for beauty products you'll like. You're a busy person, just like Bellroy's target audience. Even though this is a non-urgent issue, Birchbox is still raising it because that is what their customers are looking for. It all comes down to determining how your products can add value and what your buyer persona desires.


B2B eCommerce has a promising future. B2B companies will not return to the traditional route once they have shifted into the convenience and productivity of digitalization. We know you're aware of this because you're reading this article. We wish you success in hastening digitalization and outpacing your slower-moving competitors. However, this is a long-term story. For the time being, we hope you found some useful information in this article as well as an excellent eCommerce platform for your B2B website.