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With the pandemic driving more consumers online, e-commerce is booming and offers an opportunity for entrepreneurs to start their own businesses.
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With the growing competition in the e-commerce industry, building a strong brand identity is crucial for the success of any e-commerce website.
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With the great huge benefits of an e-commerce website, this type of business operation is blooming across the world in different fields. On the other hand, some challenges still exist.
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Building an e-commerce website, that's sound quite simple, just a website. However, it is never easy. There will be so many things for you to consider, you will have to think twice before making any decisions in order to get everything just right and working properly for your needs. The most popular concern of business owners when building a website is choosing the right platform, I mean the platform the site will be built on. This step will need the carefulness because it will decide how well and easily you can manage your store.
On the market, there are two most favorite platforms that are Magento 2 and Woocommerce. They are all cost-effective and open source platforms coming with outstanding security and flexibility for e-commerce development with a wide range of powerful features. I cannot tell you which one will be the best in the world because each of them has its own strengths and weaknesses and it only the best when it is suitable to your business most. Therefore, in this article, I will make a comparison to help you get the best question for your own.
Features
Magento 2 is so incredible, that is an undeniable fact. It comes with a wide range of features to power online shops such as discount, comparisons, cross and upselling, drag and drops and many other. It is so ideal for business owners who want to find a platform helping them to manage their multiple stores through a single platform or dashboard. As you know, from the first time Magento appeared, it has been a great platform for large enterprises with more complicated requirements than others.
On the other hands, Woocommerce focuses on another market with smaller and simple websites for small and medium scale enterprises. It is built on the top of WordPress with full required functionalities to build an e-commerce website. We can say that Woocommerce is so flexible because we can tap both e-commerce and non-eCommerce features associated with WordPress.
Usability
In terms of usability, Magento 2 is so famous for its thousands of extensions as well as plugins available to create highly customized experiences for clients. On Cmsmart Marketplace, you can find any Magento 1.x extensions or Magento 2 extensions with so many awesome features.
If we talk about the usability of Woocommerce, I just want to affirm that Woocommerce is simple and so easy to use, it does not require users too much knowledge about information technology so any WordPress developer can utilize easily without efforts. Its design is intuitive and suitable for simple e-commerce portal development.
The future
It can be said that Magento 2 is a scalable platform that can satisfy the demands of developing scalable applications. With Magento 2, the enterprises are assured of developing high-end solutions with mobile-friendly design, search engine friendly development, full page caching and improved content management, etc.
With Woocommerce, you can integrate it into Wordpress sites any time you want and you will receive the strong support from the community of developers who are always enthusiastic in making the changes to the e-commerce solution anytime in future.