Designing an ecommerce website that attracts potential customers is not an easy task. The best eCommerce website design makes the process of online shopping easy. 

According to Diceus website, no matter how good your advertising strategies are, they are of little use if you are losing customers due to a poorly optimized website design. To ensure you get more traffic to your website, here are 11 top tips for cool website designs that will attract your customers:

1. Keep It Simple

To make the best ecommerce website design, you should keep things as simple as possible. Avoid unnecessary elements that hinder your target audiences. Try to avoid too many pop-ups and banner ads, they will distract your customers. You don’t need a ton of bells and whistles on your ecommerce website—all they do is act as a distraction. The cleaner the design, the more sales you will get.

You can see more 10 Must-Have Features For Your Real Estate Sites to know must- have features that you need for your website. It will help your website both simple and functional. 

2. Branding Should Get Top Priority

ecommerce website design

When it comes to shopping online, people rather stick to established brands. If your website is faceless, it will look like a scam. To drive sales, you will need to build trust, which is only possible if you spend time on branding. The best ecommerce website design incorporates the business’ brand identity and somehow reflects their culture.

3. Think Like A Customer

To connect with your audience, you will need to think like them. Ultimately, there are just a few things your customers will want from their experience that includes a well-designed, easy to navigate site that makes shopping online hassle-free and straightforward. If you want your site to succeed, you better give your customers exactly what they want.

You need to think like your customers if you want your ecommerce website design to connect with your audience. Top tips your potential customers want in an ecommerce experience - easy to navigate, well-designed, makes the process of shopping easier...

When making an ecommerce website design, put yourself in your visitor’s shoes. What kind of layout is going to be easiest for them to navigate? How can you organize your products in a way that makes sense for the end-user? How can you simplify the checkout process?

4. Use Colors Extensively

Choosing the right color for your ecommerce website design is not simple to select your favorite colors. A color is an effective tool. If you understand the psychology behind it, you can drive some serious sales to your website.

Don’t forget, color inspires your feelings. For example, you want people to go ahead with a purchase, use a powerful color like red. However, if you need to expand your credibility then you will need to use blue in your ecommerce website design. Each color palate has its own impact on the viewer, so carefully choose the aesthetic facet of your website.

5. Use High-Quality Images

Images increase conversions. For example, incorporating more relevant images into a website design increased conversions by over 40%. No one wants to buy a product without images. They need to see what they buy via high-quality product images. 

Make your images are professional. It will build up the trust in your customers. If they believe you, they know what they‘re buying, they’re more like to make the decision to buy it. If your products come with a low-quality image, they’re going to feel more hesitant to make the purchase. 

Do yourself a favor and have plenty of high-quality images of whatever you’re selling on your ecommerce site. Your conversions will thank you.

6. Make your content scannable

You have long descriptions for the products on your ecommerce website design, but your customers don’t read it

Research shows that most website visitors only read about 20% of the text on any given web page. Instead of reading content word for word, they simply scan the text looking for key information—so, if you want to get your point across (and drive sales in the process), you need to make your content scannable.

Break up your content—whether that’s product descriptions, blog posts, or an “about us” page—into an easy-to-scan format. Keep sentences and paragraphs short, use bolding to call attention to key information, and use bulleted lists to break up large blocks of texts.

The easier to scan your content, the more likely your audience will absorb your key messaging—and the more likely you’ll be able to make a sale.

7. Make it look professional

ecommerce website design

The basis of an ecommerce website is that your visitors make a decision to buy something from you. And, as a result, you’re asking them to turn over delicate information, similar to their credit card information. Which they’re not going to feel good doing if your website doesn’t look professional.

Investing in a professional website is a must if you want to build trust with your customers—and developing that trust is a must if you want your ecommerce store to succeed.8. Use social proof

One of the Top tips for ecommerce website design is using social proof. You should find a way to show your potential customers the positive feedback you’ve gotten from your old customers.  Add a rating section where people can rate your products (and then get as many 5 star reviews as you can). Add a testimonials section where you feature customer photos with a quote or two about what a great experience they had working with you. Ask customers to review your products—and what they like about them—and then add them to your blog.

It had a positive experience shopping on your site. The more trustworthy you’ll appear—and the more your conversions will go up as a result.

9. Make categories easy to navigate

If your website visitors need to click around ten different menus before they find the product they’re looking for,  they will hightail it out of there quick—and snap their route right to a contender's site.

Make your product categories and product pages easy to navigate. Make it easy for your customers to search for products and to filter products by things like size, color product type. The easier you make your categories and pages to navigate, the easier it will be for your customers to find what they’re looking for—and the easier it will be for them to make a purchase.

10. The Checkout Process Should Be Simple

Your checkout process ought to be as simple as possible. If it is overly complicated, your customers will go to your competitors. The checkout page must be simple, easy to navigate, and clean. Give your clients the decision to buy as a member or a guest. The process needs to be perfectly clear and once the purchase has been finished, divert your clients to an affirmation page so they know everything went easily.

11. The Website Must Be Responsive

ecommerce website design

Your eCommerce website design has to be optimized for phones and tablets. If it isn’t responsive, you will not able to convince mobile users to purchase from your website.

There is no denying the fact that designing an eCommerce website is not an easy task – but the aforementioned ecommerce design tips will give you everything you need to make sure your website looks great and help converts at the same time.

Conclusion

Make an outstanding ecommerce website design can be difficult- but now that you know the top tips for ecommerce, you have everything you need to design a site that not only looks amazing, but converts like crazy.

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