The meta description is a tag in HTML that summarizes the content of a page for the benefit of users and search engines. Even though the meta tag is no longer as important for SEO ranking as it is in the past, but it is still important for on-page SEO. If you are looking to effectively write the perfect meta description WordPress, let's explore. In this article, we will clarify the definition of the meta description, its importance, and How to write meta descriptions WordPress to increase conversion rate. Besides, you might want to discover 10 SEO Myths You Should Avoid To Develop Your Website

1. What is a meta description WordPress?

A meta description is an HTML element that contains a short summary of your page and generates a short snippet that you see below the site's title in search results.

Here are the meta description examples:

In the HTML code:

<meta name="description" content="A page's description, usually one or two sentences."/>

In the search engine result page:

meta description wordpress


2. Why is your content’s meta description WordPress important?

Search engines say they don't use meta tags in their ranking algorithms. Therefore, there is no direct benefit from the meta tag. However, it has indirect benefits. Because Google uses click-through rates (CTR) as a way to see if the post/web page results are good. If more people click on your result, Google will judge it as a good result and put you higher in the search engine rankings. That's why meta tags are so important to your content. Google search engines often show the meta description WordPress in search results, but sometimes it doesn't show all, which can affect click-through rate.

3. What is the meta description character limit?

meta description wordpress,  What is the meta description character limit?

For different search engines, the Meta Description length is different. For example:

  • Google: Average 158 characters. Equivalent to 920pixels width on screen.
  • Yahoo: Average 168 characters. 980pixels width equivalent on screen.
  • Bing: Average of 168 characters. 980pixels width equivalent on screen.

However, on mobile, search engines simultaneously display the same maximum number of characters of 120 characters or 680pixels width on the screen. Therefore, keep your meta description at least 120 characters, and remember to include all of its most important ideas around these 120 characters so that users can see it no matter what device they use.

4. How to add meta description in WordPress with Yoast SEO

Yoast SEO is an important and popular free WordPress plugin today that helps you optimize your website's SEO. Built and developed by Team Yoast from 2010 up to now, SEO by Yoast is almost one of the most basic plugins present in almost all WordPress websites today.

Have you not Yoast SEO yet? Install this plugin now by logging into your WordPress backend and head over to Plugins => Add New. And then activate this plugin in Plugins => Installed Plugins to get it working.

meta description wordpress


Yoast will add a new SEO tab to your admin backend. You can go here to configure your settings, including your default settings and look on social media. However, to access an individual meta description editor, you need to open an existing post or page or create a new page.

Scroll down below the editing area and you will see a new Yoast section. Click Edit snippet and start typing in the Meta Description section. If you have reached enough character, the bar at the bottom below will turn green.

meta description wordpress 

5. How to write meta descriptions WordPress to increase conversion rate

How to write a meta description effectively? Here are some tips you should follow to get perfect meta description WordPress:

Keep it up to 155 characters

How many characters the meta descriptions is the best. It depends on the message you want to convey. However, keep it short and flexible. Mostly, if you check the search results on a Google page, you'll see snippets of mostly 120 to 156 characters. Try to put the main keyword within the first 120 characters so that it looks great on any device.

Avoid duplicating the meta description

The meta description tag is used to describe the exact content of the page you want to convey as well as what the user is looking for. If all of the pages have the same meta description tag will lead to understanding. You can also let Google create them automatically. Based on the query, Google will take relevant parts of the content on your page to highlight in the description.

Use active voice and make it actionable 

If you think of the meta description WordPress as the invitation your users to visit your site, write it in a way that motivates them to click on your site immediately. Because you know the meaning of the meta description.

The example below tells users what they can get if they click on the website.

meta description wordpress

Use the main keyword

If the search keyword matches a part of the meta description, Google tends to use it and highlight it in the search results. This will make your website appear more prominent and will increase your click-through rates.

Make sure that it matches the content of your page

This is important. Google will find out if you use the meta description to trick visitors into clicking. They may even penalize you if you do it. But besides that, misleading descriptions will likely increase your bounce rate. It's a bad idea just for that reason. That's why you want the meta description to match the content of your page.

You can check out How to Write Meta Descriptions That Are OPTIMIZED for Traffic and SEO (The Easy Way)


I hope that How to write meta descriptions WordPress to increase conversion rate is useful for you. If you have any problems with increasing your website's ranking on search engine pages or website optimization, you can use our SEO services. Find out about the SEO services we offer here or you can visit Cloodo - Get Projects to discover more service packages that will surely help you increase your revenue in the next few months. Share your project with us at:

Besides, if you want to learn more about technical SEO - to help optimize your website, you can read more articles:

What Is Technical SEO And Why Is It Important?

11 Best Practices For Technical SEO

If you have any questions about our articles or our products, don’t hesitate to contact our support team or you can fill out the contact form or leave comments in the section below. We will answer all of your questions ASAP.

Stay tuned on and Cmsmart TVChannels to discover more about SEO services.

Thank you.