Technical SEO is one of the important steps in the entire SEO process. If you don't understand exactly what it is, chances are that every SEO effort you are trying for may not produce the desired results. Therefore, in this post, we will help you understand exactly what technical SEO is and guide you how to get it right by presenting our technical SEO checklist. The good news is that once you have understood Technical SEO on your business website, you will hardly have to worry about it. And now, do not miss What is Technical SEO? 11 Best Practices.

technical seo 

1. What is technical SEO?

Technical SEO is the process of optimizing your website to help search engines crawl, understand and index your pages without any problems. It is called "technical", because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the structure of a website.

It includes website speed, AMP (Accelerated Mobile Pages), robots.txt (robots exclusion general), XML site map and nice content. These factors directly affect the page load speed of your website, impact user experience when users visit, and also affect conversion rate if your website is a merchant website. e-commerce.

According to LoadStorm, Econsultancy:

  • 1 in 4 visitors would abandon a website that takes more than 4 seconds to load.
  • 46 % of users don’t revisit poorly performing websites.
  • 64% or shoppers who are dissatisfied with their site visit will shop somewhere else next time.
  • 1 second delay reduces customer satisfaction by 16%.
  • Just 1 second delay in load time means there is a 7% loss in conversions.

Having said that, website speed is super important. This is not a difficult problem to solve and technical SEO is the solution for you. Therefore, do not wait until website speed reduces your revenue to think about improving it, contact our technical search engine optimization consultants directly at sales@cloodo.com to improve your website. Also, don't forget to visit the website https://www.facebook.com/Cloodo-Get-Projects-104627688065773 to discover more about  technical SEO services.

2. Why do you need SEO Technical audit

Technical SEO is the foundation of Search Engine Optimization and is one of the most essential requirements for a website to get rank in organic search. You can publish great content, but if Google can’t crawl and index it, your content will lose in the search engine result pages.

Most of the issues related to ranking in technical search engines like:

  • Before website redesign or moving to a new CMS platform
  • Traffic to the website drops drastically or ranks low
  • Develop an SEO strategy
  • Search engine penalties

3. Best tools for technical SEO audit

You can choose one of the best tools for technical SEO audit that I have picked carefully here. It’s up to you.

Google Search Console: It’s a free technical SEO audit tool that can help you to see how is your website's technical SEO performing. This service is offered by Google to help you track, maintain and fix problems related to your website's presence in Google search results.

Search Console provides tools and reports for the following actions:

  • Confirm that Google can find and crawl your site.
  • Fixes indexing issues and require re-indexing of new or updated content.
  • See traffic data from Google Search to your website: how often your site appears in Google Search, what search terms make your site visible, how often searchers click the page for those terms, etc.
  • Get notified when Google encounters indexing issues, spam content or other issues on your site.
  • Shows you the web pages that link to your website.
  • Fix AMP, mobile usability and other features in Search.

The introduction of Google Search Console:

SEMrush Site Audit: This is also one of the best tools for a technical SEO audit. It can generate online reports and find potential problems with your website.

GTmetrix: Another free online tool that helps you test your website for SEO and provides suggestions for improving page loading speed. This tool is suitable for CMS websites like WordPress.

4. 11 Best practices for technical SEO

Creat a Sitemap.xml

A sitemap is a file that contains information about pages and content on your website. A sitemap is used a lot to navigate your website, making it easier for users and search engine bots to find. An XML sitemap is that the list of pages (URLs) in your website. It works like a drawing by showing the page number and how to get there. Search engines use it as a map to navigate around your site. Once you submit an XML sitemap to Google, you are urging the bots to crawl your site. Web-crawlers can use this data to more intelligently crawl your website. So creating a sitemap.xml is very simple but pays great rewards.

Optimize Robots.txt

Robots.txt is a text file which is optimized in combination with the sitemap.  Mục đích của nó là hướng dẫn các bot thu thập dữ liệu trang web của bạn.

Dưới đây là một số hướng dẫn phổ biến nhất trong robot.txt

  • Disallow - It asks the user agent not to crawl a particular URL.
  • Allow - It only applies to Googlebot. It allows crawling of pages or subdirectories, even when the parent site is not allowed.
  • Crawl Latency - It specifies how many seconds the bot must wait before crawling a page.

URL structure optimization

This next time on your technical SEO checklist is to modify the URL structure of your website. URL structure means your URL’s format.

SEO best practices outline the following about URLS:

  • Use lowercase characters
  • Use - to separate words in URLs
  • Make them a short description
  • Avoid using unnecessary characters or words
  • Use your target keyword in the URL without keyword stuffing

Redesign the main category and website structure

The structure of a website is a very important SEO factor for a number of reasons. Because many people are likely to stay on a website longer and figure out what they want faster and search engines can understand and index a website more easily.

Google takes into account the overall structure of a website when evaluating a particular page and this should not be overlooked.

Add Breadcrumbs menu

A Breadcrumb menu is a collection of links at the top or bottom of a page that allows a user to navigate to a previous page (usually a category page) or to the home page of a website. A breadcrumb menu serves two main purposes: it makes it easy for users to navigate a website without having to press the back button on their browsers and it gives a hint to search engines about the structure. structure of a website.

Breadcrumbs are mentioned as an SEO factor in the various SEO Guidelines because they are highly regarded by Google. If you have not enabled breadcrumbs, make sure they are enabled on your site and that they have the proper schema.

SSL certificate (HTTP)

SSL certificate is a security technology certificate that allows encrypted communication between a web server and a web browser. Its purpose is to protect the user's personal information such as phone number, email address, password. This is a security issue and a ranking factor.

Google has made an SSL certificate a must for a website and warns users and warns that a website is insecure if it is not used (it is not HTTPS)

Mobile friendly

However, in 21.04.2015 Google has officially applied the Mobile Friendly algorithm to evaluate the website for Mobile version. Websites that don't have a mobile version in mind will be underestimated. In other words, will disappear from Google's search results on smart search devices. Nowadays, the number of people using smartphones, tablets ... is very much. Therefore, if you do not develop the Mobile version for the website in time, it will take time to make it to TOP Google for a while.

Here are some ways to make sure your website is ready:

  • Create a separate mobile version of your website
  • If you don't have a dedicated mobile website, make sure your website is responsive and adjustable for screen size.
  • Use fonts so your visitors don't need to zoom in when visiting your website.

Broken Links

Broken Links has a negative impact on the technical SEO of your website and all your efforts in trying to rank your site higher on the search engine page.

There are 2 basic ways to fix broken links:

  • Fill out the missing information in the URL to make sure the links will work properly.
  • Redirect broken links to real pages on your website.

Conclusion

Above is the article of What is Technical SEO? 11 Best Practices. We hope that this article has brought to you much useful information.

Using technical SEO to improve website performance and drive more leads and generate revenue. If you are looking for Technical SEO agency, you can share your project with us at sales@cloodo.com.

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