Dear beloved customers, 

Arguably saving time is the best way to increase user experience on any website. According to a Google report, all users want to do everything as quickly as possible. Therefore, shop owners have to find solutions to save customers time. And login with social accounts is considered a great method to collect customer information quickly and comfortably. Moreover, there are a billion users who have at least a social account. In particular, the multi-vendor marketplace model is a business trend in online marketing, so it is necessary to login to configure social networking features in this website model. Today Cmsmart will show you Why should install social login on your eCommerce website? First, you need to know what is multi-vendor marketplace? Click here to get full information.  

 

10 Benefits of social login on your e-commerce website

1. Users do not need to remember passwords

This is a correct reason that makes users want to social login when access on any website. They cannot remember everything and it is too difficult for them. According to a study show that 86% of the users feel bothered by having to create a new account because of remembering yet another password. All users feel tired when have to create a new password for a new website.

Social login reduces the barriers users face when attempting to register on your website by allowing them to log in with their existing social accounts, including Facebook, LinkedIn, Twitter, Google, and 30 other networks. This eliminates the need to create yet another username and password.

2. Easy and Quick Registration

Right! Customers are just one click from their social accounts and get out of the complicated login process. Are you always looking for a simple registration process because you don’t have enough patience as well as time to fill into a long and complicated form? Social login makes the process of joining a website with an account speedy and convenient. Your Magento site users can choose by using one of their social credentials to log in on your online store. Therefore, they save more time to access your website than filling out a registration form. Furthermore, the details of customers’ social accounts are easy to remember since they use them a day and most users are happier to use these to sign into a website.

3. Social Login Increases User sign-ups

Since social login offers a trouble-free signup experience and it creates higher possibilities of successful signups. This is the first step towards an enhanced user experience that encourages users to create an account on the platform they are present at.

The more people signup, the more people you will have on your email list. And since people aren’t bothered about creating a new account, they are more likely to sign-up. 

Visitors would like to re-visit a site that provides secure log-in. Social Login incentivizes repeat visitors to your Magento site, which can lead to repetitive purchases. The fact that visitors can use their social account to sign into a web page gives them convenience and comfort that they don’t need to worry about forgetting usernames and passwords when signing in to your Magento site. One more benefit provided by social login is that it enables users to share their browsing experience with their friends. This is the exciting kind of spreading your brand and engaging the website with more new users.

Some Powerful Stats about popular Social network

We refer to some research on what social networks are used most frequently and here come the results:

  • Facebook is still the leading social media network and continues to grow with 44% of users, which is almost every second customer prefer to use Facebook for social login. Facebook has been successfully holding leadership during the last 2 years and is not going to surrender its position in the near future, which makes it a must-have for any Magento social login.
  • Google is now the second largest social network with 37% of users. People tend to trust Google and use the most popular mailing system for all kinds of purposes. Let your customer log in using their Google profile and they would definitely be grateful for that.
  • Twitter – 6% of users. During the last year, Twitter managed to outstrip Yahoo and some other great networks and stand out from the other bunch of services used for social login. Who knows maybe one day this rising star will be able to combat the above mentioned renowned leaders.

No doubt to say that a Social Login feature with Facebook login will have the strongest effect on your website. Change the icon for on category on Magento We tried to search and found that the Magento marketplace theme from CMSMART was recommended for building a perfect marketplace.
It is a small bonus tip that we want to bring before the end of this article. Hope that you can make a suitable strategy for your website. If you have any questions, feel free to feedback here. My colleagues and I are willing to support you.

Best regards.