Rich Snippet (also referred to as Magento 2 Structured Data Snippet) is a small piece of code which allows you to pass structured information about the page's content to search engines.

This additional source of information makes your website links more visible in SERP (search engine result page) and, subsequently, attract more potential buyers to your store (CTR increases). Many developers and store owners are looking for reliable information about how to best use Rich Snippets in Magento 2. That's why I want to share with you our vision and solution in this article. Feel free to ask any questions in the comments.

According to available studies, carefully implemented Rich Snippets increase your CTR (click-through rate) by up to 150%.

You can find them on almost any website just by looking at the page source code.

Google maintains numerous different Rich Snippets, including:

product

categories

reviews

breadcrumbs

events

authors

organization

books

recipes

faq

etc

All these snippets are here to help you, as a store owner, make your offer more visible for customers.