Formation story and problems of Rebelo, AG

To say Armindo Rebelo's life, the history of Rebelo, AG goes back to January 1983, when Armindo Rebelo and Ascensão Rebelo decided to start a small offset printing company. After all these years and after successive changes of installations that have always allowed a qualitative leap along with a tremendous and continuous effort to modernize the means of production, Rebelo, AG, has acquired a position among the best companies in the Portuguese graphics industry, counting with a wide range of equipment in the field of offset, small format and large format digital.

With an attitude of constantly improving service, Rebelo, AG, over the years, has won and retained their customers, which allows them to face the future with optimism. Armindo Rebelo and I talked about business issues, which is also a way for CMSMART to better understand our customers. He shares that customers are their biggest inspiration and he will constantly improve the quality of products and services to provide the best customer experience. But you know, in business, we inevitably face many problems but that is not all bad because we will get a lot of experience and skill to solve issues. Of course, Rebelo, AG is not an exception. So what is their problem? 

Armindo Rebelo said with us that their main product is boxes or multiple side products and it is hard for the end-user to imagine how the final output looks like. It makes them confused when placing orders because they are not sure if the final products look good or not. This problem affects significantly the user experience when they test or buy products on the website. Especially in the printing business. What positive direction could this be taken?

How Rebelo, AG met us? 

As told to CMSMART by Armindo Rebelo

Armindo Rebelo said that: That bad situation has been going on for a long time, we have tried various solutions to fix it but everything seems to be working against us. Our customers are printing shop owners, print agencies, printing solution providers, designers, and trade printers... They have been dissatisfied when tried on our website due to it is hard for the end-user to imagine how the final output looks like. We were extremely pressured about that.

We spent quite a bit of time testing directly on web to print from competitors, searching the internet for printing website solutions, printing marketplace. We got a few results that were exactly what we wanted. Those solutions were great but it was not compatible with our website and causes many other errors. As you know the worst outcome happened, revenue dropped by 1/3.

While finding the right product idea is already hard, displaying products on a WooCommerce site is even harder for a WordPress beginner. When I started creating my first dropshipping store, I thought it would be a no-brainer to place my products on the website. Just drag-and-drop and something else. But it turned out to be a real uphill struggle for me at that time. It took me the whole month to learn all the things about WordPress, WooCommerce, plugins, shortcodes, and more. Everything was fine since I read a review about the NBdesigner 3D preview solution from CMSMART. 

I researched some information about CMSMART and I know they have almost 10 year experience in providing solutions for eCommerce and Printing businesses around the world. All of which proves that they have a deep knowledge of the Printing industry that we are operating. You can view some of printing solutions developed by CMSMART. Such as Printstore, Tshirt Solution or marketplace solution...I'm pretty sure you'll be surprised. Back to my problem, immediately after that, I contacted Vincent via vincent@cmsmart.net to discuss our problems and we worked with was amazing. Vincent was great in the sales process of helping us see what the roadmap to going live was, and what we could look forward to in the future. We had a 3.5-month timeline to go live and the CMSMART team to ensure we were done before the deadline and that any and all issues were fixed prior to launch. Also notable, CMSMART always wants to optimize cost businesses and they provides its customers a roadmap for improvement rather than getting them on the platform and then leaving them to figure it out on their own"

Why NBdesigner 3D Preview Function is considered?

After discussing all problems, we suggested developing the 3D preview function for their business. This function will allow end-users to see the preview of the product they are designing in 3D modeling. After the design is personalized, they can preview the final result and fix any mistakes before the design goes to print. A realistic 3D preview of the final product ensures the customers’ satisfaction before placing the order.

3D modeling for design allows the designer to see what they would not see when designing in 2D. It gives the designer the ability to physically see how much real an object takes from all perspectives. 

When designing in 2D, the designer needs to create all sides of the product then design one by one. For flat products such as flyers, posters, business cards, it is alright to see the 2D preview. But for cube products such as boxes, mugs, can...it is hard for users to comprehend how the final output will be.

While showing previews in 3D, the design could be seen in one model, your users could see the product from all sides. This is particularly helpful for end-users who have a hard time visualizing designs from 2D drawings. This allows them to see how much clearance and access they will have around a design before placing an order.  It also allows the designer to check if the elements are in the right position or if they look terrible when coming out, which they may not readily see in 2D design. It helps website owners to create more user-friendly designs for the end-users.

How did we implement the solution?

This function could be set up in 3 basic steps as below: 

  1. Create folders, upload 3d files

  1. Config 3d preview in product settings

(backend dashboard)

  1. Note that the name of the Custom mesh files must match the file name you set in the 3d software



You could check the 3D preview demo by clicking on the links below:
DEMO 1

DEMO 2

And here is a tutorial video showing how it works. 

Results 

As told to CMSMART by Armindo Rebelo

CMSMART's 3D preview integration makes operating our business run much more smoothly. Our plan for 2021 and beyond is to become more streamlined, efficient and automated and CMSMART is integral to this. The user experience is increased because they can preview the product in 3D. A lot of people have purchased and left good feedback. Our minds are much more relaxed. Traffic increased by 120%, revenue increased by 47% compared to last year.

We don't have to worry much about the product and the operation of the website because the CMSMART team is always updating to keep everything smooth. Sometimes, I still contact CMSMART to share a few business problems and plan for the future. Special, we have a good relationship. That is amazing in life.

Something from CMSMART

In business, the customer is the top priority. If you want to be successful, make your customers happy. Listening to them and solving their problems is the smartest and shortest way to understand customers. All businesses face competition, and knowing who your competitors are, and what they are offering, can help you to make your products, services, and marketing stand out. The best way to compete with your competitors is to not let them leave you behind and determine your unique selling point. 

If you are facing any issues in business and looking for a solution that fits those issues, do not hesitate to let us know, everything will be solved. In CMSMART, we offer all the eCommerce-related services in one place for varying sizes of businesses, from startups to enterprise-grade businesses. Aside from premade solution, customization services, CMSMART also provides a wide range of services, such as:

  • Project analysis and management 
  • Software and website development 
  • Digital marketing and branding 

Vincent who has a lot of experience in analysis and consultants will support you via vincent@cmsmart.net. Or To save time, you can add WhatsApp: +84 355 993 306 or skype live:vincent_4281 for quick discussion. We are very happy to help you grow your business!