M2 Gift | Magento 2 gift card

Gift card sales bring in money when they’re purchased, but they also offer an opportunity for additional revenue when they’re redeemed. Shoppers with gift cards are also more likely to purchase some of your higher-priced items since they see the gift card as being “free money” to spend.

Gift cards can expose your business to people who may not have otherwise shopped in your store. Customers who already know and love your business will purchase gift cards for friends, helping to grow your customer base.

Businesses that offer different types of cards for specific occasions make the best use of viral marketing and have their name promoted via one of the most effective marketing channels―word of mouth.

Gift card promotions, especially around the holidays, can be a great way to increase loyalty with your current customers. For the customers who did not find a pleasing experience with your products, a gift card can ease things up and help you retain customers, improving customer retention.

Free shipping has long been the top discount or promotion shoppers seek, and online gift cards have the advantage of free electronic delivery. There are no added costs once shoppers pick the gift card denomination.

The opportunity to add a new product offering without adding upfront costs or complexities is a no-brainer, especially in a year when uncertainty reigns about physical inventory.