A niche in web-to-print solutions that is seen by some as being an indicator of things to come is the provision of WYSIWYG design support. Products provide such ability by allowing elements within a template to be moved, inserted, and deleted by end-users following strict rules established by the administrator of the system. This WYSIWYG generally supported by Adobe Flash technology which gives freedom from browser and OS dependency. This type of system begins to blur the lines between Desktop Publishing applications and web-to-print systems, and lets non-designers edit and proof customized artwork within a 'safe' environment.

A new development in the web-to-print world is mobile applications. Followed by the increased usage of smartphones, and the ability to create better software for mobile devices, the ability to use web-to-print services from responsive-design website or even native applications is now available.

An inhibiting factor for print companies when it comes to implementing web-to-print are the technical/personnel challenges associated with the deployment of e-commerce storefronts due to a lack of trained resources. This in turn has given rise to a new breed of companies which offer specific consultancy services enabling print companies to expediently execute upon their web-to-print strategy by outsourcing the design and development of their storefronts whilst also gaining a range of associated services such as sales training. Software companies that sell web-to-print solutions are also becoming ever more aware of the need to add value and educate their audiences in respect of web-to-print strategy so as to aid their sales processes, ensuring that once a web-to-print platform is sold, it can also be successfully deployed.