Context and Challenge

Coast Print provides a comprehensive selection of print products tailored for both businesses and individual customers, including standard and specialty options for business cards, flyers, posters, and more. The local print shop faced challenges in showcasing its full range of services effectively, particularly the online ordering system which needed to be more intuitive and customer-friendly.

Goals

To enhance the customer experience, Coast Print aimed to improve the online ordering process, ensuring customers could easily navigate the product offerings, customize their orders, and upload artwork efficiently. The goal was to create a seamless path from product selection to order fulfillment, ultimately increasing customer satisfaction and order volume.

Solution Overview

CMSMART provided a detailed assessment of Coast Print's online presence, leading to the development of a streamlined online ordering experience. By reorganizing the product catalog into clear categories and enhancing the visibility of essential services, CMSMART enabled a user-friendly interface where customers could effortlessly browse, configure, and order various print products.

Key Capabilities

• Intuitive online ordering system that simplifies product selection and customization.
• Clear categorization of products, allowing for easier navigation and service discovery.
• Streamlined workflow for artwork submission, including options for customers to upload files directly or utilize online design tools.
• Enhanced overall user experience that reduces friction during the ordering process.

Implementation Approach

The implementation encompassed several phases, including an initial audit of the existing website, identification of pain points in the user journey, and strategic restructuring of product offerings. Each phase incorporated feedback from Coast Print to ensure alignment with their business objectives.

Outcomes and Results

As a result of CMSMART's enhancements, Coast Print experienced a significant improvement in the customer journey, with reduced barriers for customers browsing and ordering products. The clear categorization of services and the easier ordering flow facilitated a greater number of completed transactions and contributed to faster turnaround times for orders, fulfilling the brand's promise of delivering quality print services promptly.

Integration into Client Workflow

The new online ordering system fits seamlessly into Coast Print's operational workflow, guiding customers from product selection through to proofing and final production. This coherent structure not only showcases their service menu effectively but also demonstrates their commitment to customer-centric solutions in the competitive print industry.