Websites range from basic sites with IDX functions to fully customized sites with luxurious layouts, multiple pages, and robust features—and prices vary accordingly. Users can opt for a basic site with a setup fee of around $100 and ongoing cost of $50 per month or spend upward of $30,000 for a site designed for luxury properties.

Typically, setup fees are paid to the real estate web design company upfront, with additional monthly fees required to host and maintain the site.