Web site design is different for every industry, and real estate professionals need to include certain key elements in their sites in order for them to be as effective as possible. It’s important to include MLS integrations, easy search tools, photos that are well-presented and organized, as well as lead generation, tracking and management, mapping tools, marketing campaigns, and CRM integration. However, a more basic site won’t include all of these features, and some brokerages provide a CRM so agents may use that plus a separate company for their website design.