No worries if this is your very first time launching a store on Shopify. The seven steps below are all you need to open a new T-shirt brand!

Step 1: Define your niche

Simply speaking, it is choosing to sell what type of T-shirts to which consumer segment. Are you going to sell all-over T-shirts or graphic tees? What is your dominant style (e.g., vintage, funny, elegant)? The more specific your niche is, the easier it will be to distinguish your enterprise in a crowded market.

Step 2: Choose your shirt business model

Popular plans for an online T-shirt store are:

• Private label brand

• Custom cut and sew

• Print on demand

• Dropshipping

Step 3: Sign up for your Shopify store

You can start your 14-day free trial at Shopify. Shopify will offer you some free domain names. 

Step 4: Pick and customize your template

Once you set up your store, it’s time to give it a good look. On your Shopify homepage, go to Online store > Themes. 

Step 5: List your products

To add new items, head to Products > Add products. There, you need to complete a few steps, such as writing the product title & description, setting the price, setting up shipping.

Step 6: Publish your store

When you are satisfied with your store’s customization and have a certain number of items posted, you can launch your brand. The publish date & time is always up to you!