Plan for a successful promotion requires business marketers to take times to think about it from beginning to the end. The truth is, promotion should begin much earlier, running parallel to production, and most of the promotion work should be completed before launch. Here’s a plan framework you can use for your next content campaign.

Doing research like survey or questionnaire is very helpful before launching any promotion plans. Segment the content to get what your customers truly need. Make a discussion of who you’re creating the content for and what their needs are. This is simple step but very important one!

Here we go!

The detail plan is described shortly in the image below, with the aim to make it easy to remember before, during and after the launch. It depends on how you operate these steps to get achievement in your promotion. Good luck!