DISCUSSION
General Topics

In short, website design personalization is an extension of personalized marketing including marketing strategies and recommendations for each user. Generally, personalization experience is carried out by combining data collection and analysis, automation, and even algorithms. The final purpose is to make customers feel like this website is designed just for them. It might be an effective leverage tool for conversion rate but also might be a major undertaking to design and implement. In this post, we will analyze the merits and demerits of web personalization as follow:

  1. PROS
  • Give users personal experience

Among multiple choices available on the market, this kind of experience will differentiate your website from the crowd and hook a user for the long term. How would the personal experience be? It includes using a customer’s name, making recommendations, suggesting new products or services or even allowing a user to dictate the way a website looks, such as changing a background image or font size.

  • Offer better customer service

When customers highly appreciate your website, it also means that your customer service is good. Web personalization brings a close feeling for your visitors, it’s like you’ve already known them.

  • Create consistency

A personalized website experience creates consistency across devices. Regardless of the devices customers use: mobile, desktop or tablet, the look and feel of the content are still the same. This creates a distinct appeal for users that don’t want to be distracted by having to learn the same thing over and over again.

  1. CONS
  • You Don’t Always Get It Right

When you call customers by a wrong name offer a suggestion that offends their sensibilities, you might hurt their feeling and as the result, you lose them permanently. Working with online data and algorithms can be a pretty tricky business.

  • Get expensive fast

It will charge you a quite expensive cost, which is an undeniable fact. What you have to do is collecting and analyzing data, building profiles and personas, developing a user list and base and maintaining a team. You also need a design team that can actually create and develop these experiences for users across platforms. In a nutshell, that will not be an easy and simple process; it will require your time, effort as well as money.

  • Time-consuming

As I said before, that will be a journey and of course, it takes your time. Just think of how much research goes into the concept of personalization before you even sketch out the first wireframe. You can’t finish it just in one or two days. Even when your website has already launched, you still need to keep up with user wants and preferences. Maintaining a set of working personalization also requires revisions, constant updates and plenty of data storage and management, can’t stop the process.

Conclusion

There are both sides for everything and if you have the plan to go with website personalization, let’s make sure to plan it well and devote a team to perform ongoing maintenance and testing so that experiences remain fresh and engaging for users.

The decision of migrating to a new eCommerce platform for a site cannot be made just within one or two days, it is not slam-dunk decision even when you know that the new e-commerce platform will work faster and more efficient. This parsimony is also normal because each decision they make will always contain the risks and those potential pitfalls can be avoided if you can identify them. In this article, I will highlight three among those risks as well as how to avoid them to make your strategy works smoothly.

  1. Not considering about workflow changes

When migrating a new platform, it does not just affect your users in the way they interact your site but also affect how your employees do. An e-commerce migration will require a plan of using cross-functional process with the input of all impacted stakeholders across different business departments. Executive leadership and IT, marketing, sales and other departments should engage in this process from the beginning. Each department should draw the workflows involving the eCommerce platform, systems integrated into it in detail as much as possible. If a client approaches us about a major platform migration without having done this planning, this is a discussion we have before we create our proposal for them.

  1. Not understanding the benefits of the latest features in improving outdated processes

That you improve and change some functions of operation such as customer services, order fulfillment, and product information management will never be a simple and easy task, you cannot finish them just in one or two days. After working with a lot of business owners, I found that most of them fear the migration because they do not understand or have not ever considered about the outstanding opportunity a platform migration offers for them to deal with all inefficiencies and create better processes. Some others worry that current workflows will not be preserved if they migrate.

From my real experience, there are two most effective ways for you to choose. The first one is noting all areas they want to improve their daily work related to the e-commerce platform and services integrated into it. They should collect, evaluate for any return on investment, and add them to the project requirements. The second one will need the engagement of the technical and development teams. A new platform will offer more opportunities for easy integrations as well as more efficient processes that older platforms cannot.

Only when you solve these two mistakes, will the migration start with a more optimal list of requirement, but it is not enough, we still have the third mistake.

  1. Not testing the changes and training for staffs, just prioritizing full design and data migration

Testing the changes and training for staffs will influence every part of the migration. Testing the changes by setting up test site becomes so easy and quick now due to the availability of open source free themes and catalog data. Follow this plan, needed extensions should be installed and changes to standard processes on the platform, other integrations should be accomplished as well.

When you decide to try with something new, fear, uncertainty, and doubt are inevitable and trying open source solutions is not exceptional. It will be so great for both users and developers if they can an effective risk analysis before applying.

Open source solutions, as you know, offer users a business opportunity, allows cutting-edge code without license fees. However, nothing is totally free, of course, a lot of scaremongering has followed its rise. The risks are associated with using open source software that is heightened in comparison to proprietary software. You should never ignore dangers of copyright infringement and the potentially dire financial consequences. So, to help you be more confident when applying open source solutions, we want to give some ideas as follow:

  1. Risk is subjective

In fact, open source solutions tend to be supplied without any kind of indemnity, some people will feel understandably vulnerable. With several critical applications like network operating systems, it might be a risk too far. However, this risk can be eliminated by choosing proper supplier such as Red Hat for Linux, or we suggest you choose solution package on Cmsmart Marketplace because they provide indemnity protection against infringement suits.

Until now, you can see the increase in the numbers of organizations in both public and private sectors using open source solutions, which proves that this risk is not too considerable. While you have reputation providers, cost savings in license fees, the risk might be balanced, understandable.

  1. Are warranties worth it?

You should consider the following criteria: does the software provide uninterrupted and error-free operation, do the proprietary software supplier provide certain warranties in any event? The danger is that by incorporating code licensed under certain open source licenses (such as the GPL) into proprietary code, the entirety has to be released under the terms of the open source license, and a crucial income stream could be lost. So one question raised is how can this risk be eliminated? The answer is just one word: Education. In your marketplace's policy, you should include the explanation about why they should care about the differences between open source and public domain software.

A code library containing open source licensed code incorporated into proprietary code, together with the relevant licenses should be developed.

  1. No nasty surprises

The ideal solution is always undertaking an audit before releasing any proprietary software. However, if you have already been using open source solutions an audit of the code should be undertaken as soon as possible to eliminate any nasty surprises. Open source solutions represent a tremendous business opportunity for customers and developers alike. The potential savings in royalty payments alone are substantial.

All in all, it will never come without risks but they are manageable if you understand thoroughly about it. Therefore, here are what you should do:

For user:

  • Reviewing software licenses
  • Undertaking risky assessment analytic in the context of the overall objectives of open source solutions
  • Considering insurance or indemnity protection

For developers:

  • Implementing policy
  • Educating all staffs
  • Building an approved code library
  • Understanding thoroughly about which open source solutions licenses their staff can use

It is not by chance that any SEO campaigns, recently, usually stick to the social media campaign. Any marketing experts understand the importance of social media in improving search engine ranking. That is the theory, but how you can apply it to real life is always a question. And many people wonder that how you can make sure that your social media campaign is increasing your site’s search ranking? So, in this article, let's spend some times to discuss about some of the SEO strategies in terms of how they boost your social media efforts.

Getting more followers

It is not by chance that all shop owners desire the huge amount of followers for their online shop. A long list of followers is always an effective tool to improve site's ranking in SERPs. So, you may wonder How followers can affect your ranking? Here is the answer. When you share your content or information with your huge amount of followers, the chance that content is read will be HIGHER. Let's take an example with Facebook. Your account has 1000 followers when you share the news if 10% of followers are interested in your status, it means 100 people read your content. If 50% of people who read your news will share it with their friends, their friends also do the same. Can you imagine the spread power followers bring to your status?

Higher visible rate = higher CTRs.

Keep in mind that the pages with a massive amount of followers will always bag the top pages.

Learning to use social media metadata

Media metadata, in short, is a strategy allowing content to be shown in the best possible way when you share that content on social media, it will tell visitors exactly what you want to say. It relates to the data that is not visible by visitors, for other services, for example, Google search robots. Or it can be explained that media metadata use the language that platform can understand. It will stimulate audience about your content, improve longevity and make that data become more interesting, more shareable. If you choose Wordpress plugins for your site, that we add social media metadata is also more simple. One of the most popular plugins for this purpose is Yoast.

 Adding right keywords

Although social media is just a part of your whole marketing strategies,  it always plays an important role and so good for your E-commerce website. Therefore, keep in mind to insert the right keywords, they will improve the visibility of your posts and as the result, click rate and page visit will increase significantly.

If you optimize properly the title and description of your content that you share on social, it will highly appear in the result when the particular keywords that social media users search match with keywords and related topics you choose for that content. You also do as when you make SEO planning. Besides the focus keywords, you need to list the relevant keywords you may use in some posts and then insert them into title and meta description. If you follow this suggestion, the visibility will be improved amazingly, we are sure!

If you are a regular customer of the websites, you may be familiar with the term “Homepage”. In general, it is the first page a visitor navigating to a website from a search engine will see, and may also serve as a landing page to attract the attention of visitors. Most of web owners put all their effort into the alluring, convincing or seducing the visitor down the funnel, but not all of them can be successful with this task. To help you deal with this issue, we provide 15 tips for making your eCommerce homepage a conversion magnet.

  • Give them an Ever-present Search Box

You should make sure that your search bar is presented everywhere so that visitors can explore any hidden corners of your homepage because when they are in the bottom of your page, they tend to be lazy to scroll all the way up only to find the search box.

  • Organize the Navigation Bar

Despite different preferences and tastes, the common characteristic of most online buyers is leaving if the website is poor navigation. Switching cost for buyers in this industry is really low and you should make sure your visitors easily find their way around your website by placing the navigation bar at the standard and reasonable positions (horizontally on top and vertically on left).

  • Use Browsing History for Personalization

Generating a personalized customer experience is the next crucial thing in eCommerce. Data such as location, traffic sources, what customers bought and what pages they viewed can greatly improve customer service and foster loyalty.

  • Have a Persistent Shopping Cart

A long-term cookie established will allows customers to view their cart during subsequent sessions for a given period of time. Owning a persistent shopping cart can go a long way in checking cart abandonment, the reason comes from the fact that 24% of customers leave shopping carts so that they can come back and purchase later.

  • Announce Location and Phone Number

The truth is that websites for real business purpose are many but the fake is also not few; therefore, visitors tend to be suspicious and apprehensive. Displaying your board line number and physical location of the company is a great idea to build the trust with customers and prove that you are not a crook.

  • Flaunt Popular Partners and Associates

Sometimes, lack of a few things is not matter; you can totally borrow it from your friend or colleagues. If you are not a name to reckon with, flaunt your famous partners’ names. That’s ok to increase your credibility.

  • Have an Easily Identifiable Sale Section

E-tailing Group study reveals that 47% of online shoppers desire to buy only discounted products and 62% of buyers are looking for a separate section of products on sale. So, all you need is displaying all the discounted products on your homepage, lining them up in a separate section and dedicating it to the discount seekers.

  • Declare Free Shipping

Even when you offer low-cost products but they can become not really cheap with your customers due to shipping cost added; cart abandonment can occur. If you charge no fee for shipping, let’s declare it, it just like you extend a hand for a warm handshake but get a high-five in return.

  • Bring All ‘Ways to Save’ Under One Roof

Customers will feel actually thankful if you offer them discounts or freebies on your website through coupon codes, loyalty points and newspaper cuttings and design a one-stop bar or menu for them.

  • Make Use of a Cool Modal Box

A homepage with too much different highlight elements will cause the confusion to visitors. Modal windows will enable you to drop off a big element and instead make it float above the page. It helps the user deal with the trouble of loading a new page and offloads some burden off the shoulders of the main page.

  • Launch a Live Chat Widget

When you invest in a live chat software, you will be able to get the information about how long visitors are staying on a page, where they come from, which can help you hand hold them down the sales funnel.

  • Use Life-size Background Image

The truth is that the number of images is not really crucial, even a single image conveys messages a lot more than a dozen elements put together. An appealing image can show high-quality, care and aesthetic sense.

  • Don’t Blindly Trust the Trust Badges

Actual Insights provides the data from their study that 75.66 shoppers admit trust logos can affect their sense of trust for a specific website but the same percentage of respondents also express that they once did not purchase a product as they could not recognize any of the trust logos.

  • A/B What Products to Display

The homepage is not a wide place and it cannot display all your products and services. We highly recommend that only the most popular or the most desired products should be placed on the homepage. You can totally finish this task by running A/B test.

  • Create Scarcity to Get Them Hooked

Now, this kind of tactic is usually reserved for the category or product pages. But when looking into Sohofixed example, they reversed the trend by displaying a beautiful bike on its homepage and writing an apologetic “Sold” under it to get the visitor interested. It almost makes you feel sorry for yourself for not being able to possess that bike.

Dear our beloved customers,

Christmas only comes once a year but the love from Cmsmart for you comes during the year. What is your wishes on Christmas day?

Cmsmart brings a BIG gift for you on this occasion with 19% OFF on ALL products and solution packages. Save your huge money on the end of year now with coupon code Xmas2019.

This program lasts only for 1 week from 24 to 31 December 2018. 

Don’t lose your chance to start your business at the lowest cost ever!

Sincerely,

CMSmart Team

 

The massive success of the marketplace model with the typical example like Esty, Themeforest seems to inspire smart business owners a lot. Where is this success from? An easy method for you to host third-party vendors. This business model seems to be more complicated than other traditional online stores; therefore, you will require an eCommerce platform with the unique functionality multi-vendor marketplaces. In this article, I will list the three most strong e-commerce platforms for marketplace model along with their typical example, in the view of a long-year experience developer and hope you find it helpful.

  1. WordPress with Multi store WordPress theme package.

More than a simple theme, this product from Netbase team is a complete solution for the marketplace. It’s affordable price-wise and easy to use thanks to its familiar WordPress interface, WordPress is always famous for its easy to use and convenience. Multistore WordPress theme comes with all necessary plugins including:

  • SiteOrigin Page Builder: build responsive grid-based page content that adapts to mobile devices with pixel-perfect accuracy just by drag and drop. So you can create widgets without writing any single line of code.
  • Multivendor with all functions related to managing orders, vendors and products such as Birds Eye View With Reports, Dashboard For Each Seller, Each Seller Setup Their Store Settings, Order Status Counter Widget On Seller Dashboard
  • Other WordPress plugins are integrated including Ajax cart, Quick view, Color Swatch, Mega menu, etc.
  1. Magento with Magento 2 marketplace theme package

Magento is known as the strongest platform among a lot of Ecommerce platform available in the market. Therefore, it is not too strange that Magento appears as the ideal platform to build a marketplace website. Magento 2 marketplace theme package comes with a fully-functioning multi-vendor marketplace:

  • A theme with a perfect interface: powerful and creative header and footer, colors can be customized easily, all kinds of products are classified clearly.
  • Multivendor with all functions that support your management process in terms of orders, vendors and products and services. It also allows admin and sellers to add video and manage reviews to build the credibility of a website.
  • Other Magento extensions and featured are added: Magento 2 Quick view, multi-currencies, and languages, multi Google fonts, Cross-browsers, etc.
  1. CS-Cart Multi-Vendor Edition

With the version of CS-Cart, your marketplace will be a feature-rich but pricey multi-vendor marketplace platform.

CS-Cart definitely has the best default search functionality. Customers can sort and filter by a variety of options.

But even better is that each vendor’s profile page includes an option to search only that vendor. None of the other platforms offer this default functionality.

You can choose to enable or disable reviews globally or for individual products. Customers can only review individual products, though. There’s no aggregated vendor rating.

You can set the commission rate for individual sellers. Commissions can be either percentages or flat fees. When customers pay, the money goes directly to you (the site administrator). You then distribute the money according to the commission structure.

The last words,

The three e-commerce platforms we mentioned above are the three brightest candidates for you when choosing a platform to build marketplace model. What would be the best will depend a lot on your requirement but we hope that through this article, you can make the sound decision.

In 2017, just only US, 156 billion dollars was spent in mobile ecommerce and this figure is expected to increase significantly in 2018 and beyond. Google also starts to prioritize the websites which are mobile friendly. So, it’s time for you to optimize your site for mobile users and checkout process is not exceptional. How? This article will provide you 7 recommendations

  1. Pinch and zoom mean cart abandonment

If you haven’t optimized your website or checkout page for mobile devices, it means that each time customers go to this page, they have to rely on pinch and zoom to be able to see clearly what they’re doing. Nightmare with any users. Customers will abandon immediately because no one is patient enough to put up with it.

  1. Simplify the checkout process

Some customers said that they felt unsafe when checking out online. What I mean here is not the security. Let’s think about the fact that, when you go to checkout process with multiple steps, each time you find yourself writing wrong information (just suddenly remember) you have to load back, wait and then fill again. Too complicated and waste time. The only solution for this issue is applying one step checkout process by removing all distractions on the page, and just give them what they need.

  1. Never forget grammatical check

Visitors may be more forgiving with a quick typo in a blog post but it is more serious in checkout process when everything needs to be clear and accurate. Even when they already decided to buy, grammar error can also cause some negative feeling. You provide good product quality but your site appears with a poorly written text that is sloppy, unprofessional, and untrustworthy. Customers might feel that you don’t respect what you provide them.

  1. Checkout as a guest

It will be always the best if customers register with you and you can contact them to promote more sale; however, asking them to register before making purchase really slows down the checkout process and it will annoy customers, especially people who use mobile devices. To provide the best UX, you can give customers two choices, register before checkout if they want, checkout as the guest if they don’t want. They can check out faster and still can register later if they feel necessary. One solution to encourage customers to register is incentivizing with a coupon code or special offer for new members.

  1. Design your mobile buttons

Using finger to touch is totally different from clicking by the mouse cursor, the finger is much bigger. Therefore, mobile buttons should be a bit bigger to be readable and clickable. Amount of distance between them is also the thing that you should calculate carefully.

  1. Simplify checkout form

Filling checkout form with endless fields and unnecessary information will be never a good choice, it’s nothing short of a pain. That’s the reason why we suggest you simplify checkout form. The less they have to do, the more likely they are to complete the checkout process and return as a customer.

  1. Autofill customer’s data

One more recommendation for checkout form is when customers fill the form, let’s make everything become more convenient by auto-populating certain parts of it for them such as ZIP code, address.

Despite of industry you are taking part in, customers are still the key aspect. The success will be evaluated by customer satisfaction and how much you can earn from them. Therefore, it is so important to maintain their trust in your online store. How? Let’s see this article, I will share you some useful tips:

  1. Be transparent

When operating an online web store, the physical presence will not exist. You just can approach and communicate customers on the Internet and the most effective channels would be social media and communities. One of the best ways to show your business honesty and transparency is easy understanding of terms and process. Let's take examples of answering those questions:

  • Is it easy for customers to cancel the orders?
  • Is the return policy clear enough and how the returned would be picked?
  • How long will it take to credit the refund amount?
  • Will an exchange be delivered for returning goods or not?

Generally, they are the criteria for customers to evaluate the transparence of your web store.

  1. Showcase videos

The videos should be used for both product description and testimonials. Text and images seem not to be enough to show how good your product could be. Let's give customers videos to offer customers the real feeling like they are touching it. One more thing is don't forget to apply video for review category. Video testimonial is the effective channel to build the trust. Despite how great you talk about your product, it cannot be value than a review, a compliment from former customers because it was written from the point of view of user, more objective. These reviews will help customers to strengthen their decision and know the real worth of the product.

Refer Magento product video extension

  1. Be reachable

According to the result revealed by the latest survey, 45% of visitors will make decision of purchasing if the website already has contact details in an approachable manner. Defective goods and returns are indispensable, might cause by objective reasons so it is so important to have easy return and refund policy if you want customers to trust your brand. How? Providing information in terms of email address, phone number, live chat, etc.

  1. Feedback and respond

Nothing is perfect and it is so crucial to understand what customers think about your website, what they really want when coming to your business. The feedback might give you some valuable suggestions that can act like a change-maker for your brand. From those suggestions, you can improve user experience (UX) on your site, remove the pain points and then increase the level of customer trust. When customers give you feedback, don't forget to respond them, at least, you should show them that you always highly appreciate their contribution and the response will engage and build relation between you and clients.

The last words,

Here are the 4 hacks build Customer Faith in your Ecommerce store, you might have more ideas for this topic, please leave comment in the box to share more experience.

Bounce rate is the main factor that hurts directly your conversion rate, sale and revenue. In short, bounce rate is the percentage of single-page visits where individuals leave a website without going to other pages.

Bounce rate =     the total number of visits to a page divides the total number of people landing on that page

The bounce rate seems to depend on visitors but in fact, you can manage it. How? Let's read this article:

  1. Speed up loading page

The speed is so important in this fast-paced world and there is no reason for customers to wait for anything when they can get it immediately in elsewhere. If your website requires visitors a lot of time for loading, that they come to your competitors' website will be the inevitable result. In a survey, we found that the time for loading page customers expect is about 2 or 3 seconds. Longer time means cart abandonment. I don't mean to exaggerate but optimizing the loading time to less than 2 seconds is compulsory or all your effort from the beginning will just like going down the drain.

  1. Content readability

Check again and make sure whether you already provided visitors readable and appealing content or not? Even when the content you provide is readable enough, is it really put up properly for readers? Large chunks of text can immediately shoo away visitors from your site. Lousy formatting results in higher bounce rate and faster exit rate. It will be much clearer if you break the content into smaller paragraphs and bold the main content of each so customers can find what they want rapidly. You can also take advantages of videos, image or heading to catch attention of customers.

  1. Brand Storytelling

People always love to hear stories. It is undeniable that stories have their own appealing and why don't you use story-telling to bring your brand to life? They are generally only scanning the page the first time they land there to look for something that stands out and attracts them. So, find any ways to attract them, that's also the way to make them trust you more.

  1. Avoid Popup

Popup might appear in a short time but it will annoy users when they are browsing an important information despite the fact that popup, in some fields, will improve your conversion rate. So what should we do? Avoid it when it is not required. If you apply popup, let's use to show information of promotion, coupon code or something bring customers benefits immediately, that's intelligent.

  1. Responsive design

Nowadays, our world is full of mobile phones and smart devices and desktops seem to be forgotten. This makes it crucial for you to either make your website responsive to work on all kinds of screens, or having a special mobile-friendly site that helps mobile users engage with your site easily. I want to emphasize that 95% of users are on mobile, don't ignore responsive design

In this digital era, consumers have no longer just interact with you through desktop, they have tablet, smart phone, laptops, etc. It would be useless if you create really appealing and top-notch content but no one can read it on a mobile device and Google will also never appreciate your website. In this post, I will list 4 responsive design mistake that hurt your marketing collateral:

  1. Still trust PDFs

When PDF was released, it had set a cornerstone and crossed barriers and make it possible to share files across platforms without completely destroying the formatting. But it was what happened in the past, nowadays, it creates more barriers than they once helped overcome. We all know that PDFs are a fixed-layout file format and they will scale flexibly to fit the viewer’s screen while keeping the layout intact. But what I want to emphasize here is with that fixed-layout, on s small screen, how can you read without zooming. To make PDFs desktop- and mobile-friendly, you need to create multiple versions to fit various device sizes. Waste time!

Fixed-layout are soon out-of-date in the era when we interact on many screen sizes so that's the reason why I say PDFs is the mistake for responsive design.

  1. Not going mobile first

That seems too obvious, right? 69% of the time people spend consuming digital media on a smartphone. 70% of users immediately delete emails if it is hard to be read on a mobile device. If in 2014, the percentage of people viewing Instant Magazines used desktop and mobile devices are 64% and 36% respectively, in the end of 2017, desktop had fallen to 52% and mobile had risen to 48%. Web designers, nowadays  reversed developing process when they begin with creating an exceptional mobile experience and then works its way up to larger screen sizes. Creating beautiful content on mobile devices should be your top priority because that is what most of your audience will be using.

  1. Assume that website is all that matters

Recently, web design is not just a step of building a website, it is a part inthe marketing strategy of each business. But if you are master of marketing, applying responsive design forthe website is not enough, you need to apply for white papers, digital brochures, and anything else you create. Blogs and eBooks are not just existed to provide some basic information, they exist to attract potential customers and create community.

  1. Repeating work

We have mobile, tablet, laptop, etc and they have different screen size so an unfortunate side effect is from device-specific analytics to creative efforts, tasks are often repeated to cover all audience segments. Responsive design is the savior to cut down on this clutter. There is no need for you as a designer or content writer to repeat your work by creating many versions of the same collateral. Spending less time for boring tasks, you will have more time for sale revenue optimization.

Mobile SEO trends for 2018 and beyond

We have gone through the three quarters of 2018, so fast and there is a fact that optimizing SEO for mobile is no longer optional, it is almost compulsory. Due to that usurpation of the mobile device in digital media time, the giant Google has changed for this new king. In May, they already rolled out the mobile-friendly algorithm boost that gave mobile-friendly websites an additional ranking boost. The question here is how can we optimize a website to position ourselves when this change happens? Read this post:

  1. Ready for Google’s Mobile Search Index

Recently, Google announced on their Webmaster Central Blog that they have begun experimenting with a separate mobile search index. This experiment will not cause any serious effects on the website but we can consider it as a strong indicator of a larger rollout. In the near future, Google will scale its mobile search index to include all mobile traffic...

Will it have any impacts on search rankings? It seems too early to give definitive answers. However, with this big changes, Google hopes that web owners will spend more time and effort and be more serious about mobile, adapt to new things.

  1. Increase in AMP Symbols

The importance of loading speed is undeniable and it is also the reason why Google has released its Accelerated Mobile Pages (AMP) project since February 2018. From 2018 and beyond, we are going to see an increase in publishers becoming AMP-compliant and this symbol will early appear in search results. Everyone desires to achieve a higher conversion rate so this more noticeable symbol could increase a website’s mobile traffic. What it represents is far more important. Google’s emphasis on AMP compliance comes from hard data, which we surmise demonstrates that AMP-compliant sites serve their customers better.

  1. Voice search

Now we have virtual assistants like Siri, Cortana, Amazon Alexa, and Google Home and people also prefer to use voice search more. Google CEO Sundar Pichai revealed in the recent keynote for Google I/O that over 20% of mobile search was voice search. This figure is expected to skyrocket when voice recognition software becomes more advanced. To prepare for this change, SEO should optimize the website for voice search right now.

  1. Less Intrusive Ads

Desktop users really hate intrusive ads and so do mobile users. Intrusive ads were on the rise in early 2014, but right after that, Google has recognized that intrusive ads hurt mobile user experience seriously. Therefore, on January 10, 2017, websites with content that is not easily accessible in mobile search results may not rank as highly. And since 2018, we might observe the increasing usage of banner ads and more targeted offers that will not take up the majority of their mobile screen.

  1. Better content

In 2018, providing regular content is never enough. To get the higher ranking, web owners have to offer the content that resonates with mobile users. With voice search trend, you can consider integrating long-tail keywords and conversational phrases. Better content does not mean you add some keywords to your article, spend some time to analyze how mobile users might want different things than desktop traffic, create really interesting and helpful content.

When will be the best time for you to start your own business? 

Black Friday and Cyber Monday with the massive discount on Cmsmart is the best time for you to do the first step.

Cmsmart is eager to give the best deals below to make sure you will get the maximum benefits 

Time for crazy sales season from 20 to 26, Nov 2018

Don’t lose your chance to start your business at the lowest cost ever!

Sincerely,

Cmsmart Team 

 

Dear our beloved customers,

The scary Halloween is coming close, once every year on the 31st of October. And It’s time everybody gets really excited about trick or treat. But on Cmsmart, you will be treated like a king.

Before this season, our dedicated team did work so hard to release many updated versions for Printing solutions as well as Marketplace package. And now we throw a Big Promotion with the purpose of giving the best Treat for all our beloved customers at Halloween season

For Printing:

1. WordPress Printstore Full package - Discount $199 

2. Magento Printing theme solution - Discount $199 

3. T-shirt Printing store with Online Designer - Discount $100

For Marketplace: 

1. WordPress Multistore marketplace solution - Discount $99 

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Do you know why the websites with good structure and fast speed are always at high ranking by Google? Because Google knows that they provide great UX (user experience) and the visitors only stay longer if websites come with smooth UX. That is also the reason why Google and other giants like Amazon invest more money in building expensive algorithms to offer higher personalization and insights. We all know the importance of UX in boosting sale and keeping customers to turn back, why a lot of web owners still make it wrong. I think that many eCommerce merchants place too much value on how a website looks, visually, and forget to think about the psychology behind the design, so in this article, I will show you how to track, measure and optimize website’s UX.

You can test by yourself but simple testing can just provide us with some UX insights but they seem to be too subjective. Therefore, technology can help us get more granular and precise and it should be Google Analytics. With the tracking code provided, you will get very detailed data from basic to very complex.

1. Bounce rate

Google defines a bounce as a single-page session on your site such as when a user opens a single page on your site and then exits without triggering any other requests to the Analytics server during that session. Based on bounce rate, you can find how useful your pages are to visitors. A specific webpage with high bounce rate will need to be improved immediately. Maybe your ads are not connecting with your page or your page has nothing appealing, less interesting content and too much irrelevant content.

2. Record website visits

Use website recording tools to record how customers interact with your site, where do they start and where do they leave? All it takes is a simple tracking code plugin, and you’ll be able to record and watch your visits. If you follow it carefully, you can find where is your problem and have timely intervention.

3. Figure out how many people follow your conversion process

In behavioral analysis report, you can understand the steps of customers purchasing and find out where they usually drop off so you’ll be able to improve pages that have high dropout rates. One more suggestion is using the funnel visualization to evaluate strengths and weaknesses in your UX.

4. Get Feedback

Besides evaluating your site by your own from the point of view of customers, you can ask information from your own team, CS department is a valuable source to get feedback from customers because they would be the first ones to know about customer complaints and technical issues. Sometimes, you also need to do some surveys and ask for reviews to make optimizations. Last but not least, get feedback from social channels. That’s the huge community where you can get both positive and negative comments.

5. Test One Change at a Time

You make one change and then test it over a period of time. Don’t make all changes at one time because you cannot evaluate each of them is good or bad for your website. Wait until you have a good amount of sample data to see if your changes were successful. One statement: Don’t rush to make overnight decisions.


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