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The holidays is here now, and consumers and retailers alike are preparing for that most popular shopping season of the season. The way technology impact retail this year, and what’s new in 2015 concerning the ancient “art from the sale”?

eMarketer forecasts a contented holidays for merchants this season, with U.S. retail sales within the several weeks of November and December growing 5.7 % annually, reaching $885.7 billion. E-commerce is anticipated to take into account 9 % of total retail sales this year, or $79.4 billion, up from 8.3 % share this past year.

Not remarkably, mobile commerce will have a larger part in e-commerce growth this holidays than years back. eMarketer needs U.S. retail m-commerce sales to increase 32.2 percent entirely-year 2015 - greater than double the amount 14.2 percent increase forecast for retail e-commerce sales in general.

The biggest growth will come in smartphone retail m-commerce sales, as consumers become more comfortable buying on their mobile devices. Retailers are quickly adapting to this increased demand for simple mobile shopping with mobile-friendly websites and apps that make shopping on the go as easy as checking your email or sending a text.

But there’s something even more interesting brewing in the world of mobile commerce. It’s called contextual commerce, and it blends the power of mobile devices and their inherent data about their owners’ preferences with consumers’ presence in the real world. For example, when finishing up a meal at your favorite restaurant, your mobile device can pay the check via your OpenTable app, and also ask you if you’re ready for a ride home via Uber or Lyft.

When out shopping with friends, your phone may be able to notify you that the hard-to-find perfume you’ve been considering buying for your girlfriend is available at the shop on the corner. As our devices become even smarter about our choices, desires and preferences, our mobile phones become the ultra-simple “remote control” for our lives, simplifying and enabling all of our daily transactions.

Social networking may also play a large role within this brave " new world " of e-commerce. Vast amounts of us already use social networking platforms for example Facebook, Pinterest and Instagram to keep in contact with buddies and family and finding much more about the world, and for researching new items and services. Social networking platforms offer an abundance of information for retailers regarding our purchases, interests, browsing background and preferences, in addition to individuals in our connections.

This huge data network of posts, recommendations, associations, sights, preferences inside a reliable “word-of-mouth” context produces a huge web of knowledge that's incredibly helpful to entrepreneurs. The details are getting used today by retailers to provide relevant details about items and services which are of great interest to all of us in order to someone we might know. The following logical step, obviously, would be to monetize this data network even more and shorten your way for customers from discovery to transaction or purchase.

Already many shops and retailers offer discount rates to consumers for doing such things as checking in online via social networking. This season we’ll start to see the emergence of “shoppable social,” whereby you’ll have the ability to easily buy something or claim a deal from directly inside the Facebook, Pinterest or Instagram application in your mobile phone.

So rather than just researching new items via advertisements or recommendations from buddies, you’ll have the ability to easier “close the deal” without clicking from your social networking application. This “shoppable social” make of commerce is definitely an apparent win for retailers who'll have the ability to leverage the information from social networking and mobile products to focus on the very best clients at most appropriate moment. It is also ideal for customers who won’t have to spend your time with irrelevant advertisements and content that merely doesn't affect them.

Listed here are a couple of suggestions for integrating contextual commerce and social networking methods into a current program, which will help retailers add clients while increasing sales this holidays.

Deliver native, interactive product encounters for every social networking funnel

Retailers should enable easy discussing of the content inside the context of every target social networking funnel for viewing, leaving comments, rating, and additional discussing. Customers trust the opinions of the buddies and affiliates greater than they trust traditional marketing and advertising campaigns. Wise retailers will leverage this and depend around the trust between buddies that's now finding new modes of expression and distribution via social networking platforms.


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Reward clients for discussing with incentive and loyalty programs

The holiday season is a perfect time for you to build and nurture customer associations with incentive and loyalty programs that reward current and new clients for discussing their positive encounters together with your logo and items on their own social networking systems. Current clients will appreciate rewards for example 15 % business next buy for discussing their positive experience, and the like programs may also help win new clients.

These instant incentives can participate longer-term loyalty programs that reward current clients and encourage new clients to carry on their engagement. Retailers should conspicuously display these possibilities and rewards for social engagement within their social networking posts, websites and mobile sites, making it pretty simple to talk about the romance.

Implement buy buttons for immediate, seamless checkout

The buy button is important in contextual commerce for making certain a handy, easy, fast and seamless purchase carrying out a customer’s contact with a product on the social networking platform. Retailers also needs to implement the buy button for immediate sales, with very little additional input needed as you possibly can, online e-commerce and mobile-commerce platforms.

This way, clients have a similar convenience wherever they decide to purchase - across all channels. Obligations partners can integrate social networking channels with merchant e-commerce platforms for seamless checkout.

The traditional and many reliable type of marketing and advertising, word-of-mouth, finds a brand new, increased and much more efficient voice in social networking. Contextual commerce brings this ancient tradition to fruition with modern engagement and purchasers technology. As the ancient and long lasting holiday spirit of excellent will can't ever be scanned, contextual commerce makes the action of giving simpler, simpler and much more intelligent than in the past.

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