Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

The Magento 2 search engine optimization is a set of works aimed at improving the position of your Magento 2 site in the search engine results for get more organic traffic. Optimization rules are set by search engines and each of them use their own ranking algorithms, which are made up of many factors.

For any ecommerce site, ranking at the top of search engines is a high priority. While paid search can place you at the top of the SERPs you there, the long-term cost to remain there may not be sustainable. You need the number one spot, and ecommerce SEO can help you achieve this.

The best ecommerce SEO strategy includes:

• Keyword research to find the types of keywords customers are searching.
• Site architecture based on your keyword research.
• On-Page SEO through strategic keyword optimization in meta tags and content.
• Technical SEO to help ensure search engines can crawl your site efficiently.
• Local SEO to help drive local organic traffic (if you have a brick and mortar).
• Content marketing to drive additional organic visitors.
• Link Building to help improve the authority of your website.
• Measuring SEO Success with tools like Google Analytics and Ahrefs.