In 2018, Snapchat became viral on social media by adding a cartoon filter to its app. The event became famous when it was shared on social networks by users with an interest in the animated version of the images. With this filter, consumers can turn ordinary selfies into animated pictures with faces like Disney cartoon characters.

With just one feature, Snapchat was able to attract millions of new users. This is a very effective user acquisition strategy if you want to hit the customer's love of art.

Not only Snapchat, Voilà also became popular with millions of downloads thanks to cartoon filters. In this article, we will analyze the successful case of Printmakers in the web-to-print industry thanks to the integration of cartoon filters into online design.

What is a cartoon filter?


A cartoon filter is a type of image filter that applies a series of image processing techniques to an image in order to give it a cartoon-like appearance. The filter typically exaggerates the edges and outlines of an image while simplifying and flattening the colors, resulting in an image that resembles a cartoon drawing.

Cartoon filters have become increasingly popular in recent years, particularly in the realm of social media and mobile apps. Many social media platforms, such as Instagram and Snapchat, offer cartoon filters as part of their collection of image filters and effects. Additionally, there are a variety of standalone mobile apps and software programs that are designed specifically for creating cartoon-style images.

Cartoon filters can be applied to any type of image, from photographs to illustrations, and can be used for a variety of purposes, such as creating digital art, adding a fun and playful element to social media posts, or enhancing the visual appeal of marketing materials. They are often used in conjunction with other image filters and effects to create unique and visually striking images.

Why Should You Add a Cartoon Filter to Your Design Tool? 

Design tool owners might add a cartoon filter to their tool to offer users an innovative and distinctive way to modify their images and videos. By including a cartoon filter, design tool owners can give their users a way to easily transform their content into a playful and whimsical form. This can be especially useful for content creation in industries such as advertising, entertainment, and social media, where the tone of the content can be a critical factor in engagement and success.

Incorporating a cartoon filter can also increase the value of the design tool for users by providing a new way to express their creativity. A well-designed cartoon filter can allow users to experiment with different visual styles and produce unique and eye-catching content that stands out from the rest. This can help the design tool gain a competitive edge in the market, attracting new users and retaining existing ones.

Attract new users


Users may be attracted to cute and funny things, which is also why cartoon filters can attract a large number of users. Not only that, the cartoon filter also gives users a different experience when using photo editing or photography applications.

Voilà AI Artist is a photo editing platform that turns portrait images into animated versions. Voilà AI Artist only had 400 downloads globally at the time of its launch in March 2021. However, by May, the application had become famous on social networks with its ability to turn ordinary images into sessions. Cartoons in different styles. Since then, Voilà has crossed the 1 million download mark, and in the first 2 weeks of June alone, the app was downloaded more than 10.5 million times.

Same as Voilà, Snapchat also received interaction from more than 215 million people on Snapchat with a total of 1.7 billion views thanks to the development of the cartoon filter. (

Increase the spread

Cartoon filter allows users to create interesting and artistic photos. This is also the motivation for users to share on social networks. Thanks to that, many people know about the feature and application and start using your application to create animated photos.

For example Snapchat, their cartoon face lens developed to allow users to “Disney” their pets created a new trend on TikTok, thousands of videos are created using their filters and the hashtag #disneydog has received 40.9 million views on the TikTok platform.

Following Tiktok, Instagram also launched the Princess filter, in just two weeks, the filter gained nearly 1 billion views and more than 10 million shares.

There is no denying the attraction of Cartoon filters to users. Leveraging the power of social networks, developers have turned them into new trends and promoted their apps.

Boost Business With Cartoon Character Picture or Logo

A good cartoon picture can enhance brand recognition, or even overshadow the influence of the brand logo. Cartoon images are also more friendly and affectionate for promotional purposes, which is a good way to get closer to customers.

Nowadays, more and more companies start to use cartoon character drawings as their spokesperson, showing the culture and core values of the company and representing its values through cartoon images.

Draw Viewers’ Attention With Cartoon Drawings

The cartoon images, with their unique artistic style, can quickly catch the audience's eyes. Plus the influence of cartoon art and high-quality cartoon pictures can give people a deep impression. Due to people's acceptance and love for cartoon art and cartoon pics, you can easily get more attention with a good cartoon drawing.

How Cartoon Filters Works?


A cartoon filter is a tool that turns a regular photo into a cartoon-style picture. It does this by changing the way the photo looks, making it more simplified and colorful, and giving it a "cartoon-like" appearance.

The filter works by first identifying the different parts of the photo, like the edges, then simplifying them and changing their colors to make them look like a cartoon. Finally, the filter adds shadows and highlights to make the picture look more 3-dimensional.

Overall, a cartoon filter makes a photo look like a drawing, rather than a regular photo, by changing its colors, simplifying its details, and adding special effects.

Learn More Through The Case of Printmaker

Introducing Printmaker


Printmaker is one of our close partners. As an online printing service provider in Seychelles, Printmaker is a company specializing in printing cards, invitations, banners, t-shirts, stickers, labels, etc. With the mission to bring the perfect service to customers. customers, Printmaker is always working to improve the customer experience.

Printmaker offers online printing with the ability to customize professional designs. However, the purpose of Printmaker is not only to provide design solutions for individual users. They want to get even professional users involved in using their platform. That's why they chose NBdesigner, a professional design solution that meets the needs of professional users.

However, Printmaker was never satisfied with the current solution. They always do not research and improve their solutions to bring the best experience to customers. This is in line with Printmaker's motto: Always deliver the best customer experience.

What is Printmakers’ Problem?


Technology is developing day by day, and along with it is an increase in customer requirements. Customers are becoming more and more demanding and fastidious in choosing products and services. Recognizing the problem, Printmaker understands that customers don't simply want to upload photos for online print designs. They want to be able to edit the photo right on the website instead of having to use another tool to edit it and then upload it to the website.

Seeing the positive response of users to the cartoon filter, Printmaker developed the perfect strategy to attract new users to its website. Printmaker has a great marketing plan to create viral on social media platforms. This will help them increase their reach to users.

But before that, Printmaker needed to develop a cartoon filter feature for their website. They have expressed their desire to build an animated filter on an online design tool to allow users to create more interesting and creative designs. However, the cartoon filter has many styles, cmsmart team and Printmaker team also met, brainstormed ideas, and determined styles for the filter within 3 days. Printmaker's filter is designed to have a vintage and artistic touch, Ordinary photos through this filter become a painting.

Previously, Printmaker customers would have to use another application to create an image with an animated version and then upload it to their website. However, this process will be quite troublesome. Integrating cartoon filters into the online design tool will help Printmaker provide a more complete experience for customers.

Cartoon Filter Development 


More than 30 different styles have been developed for Printmakers' cartoon filter collection, from pencil effects, watercolor paintings, 3D animations, and 2D animations,... Users just need to upload photos to turn an ordinary photo into a cartoon in just 5 seconds.

As a web-to-print business, Printmaker has successfully differentiated its service by providing a distinct buying experience, although most businesses that offer online printing allow it. Users custom design their websites but with advanced photo editing features, printmaker is at the forefront. 


Cartoon filters are just a small feature of the design tool. But it can determine the success of a business. If you can take advantage of the viral power of social media, you can attract a large number of customers. This feature is really helpful in impressing users, allowing them to create innovative designs with just a few simple steps. Impressing your customers by providing a different design experience is what you get when you develop a Cartoon filter feature for your design tool. 

If you are impressed with our design solution, you can download the free version to get the real experience. Our NBdesign can't fit your requirements, but we can customize it to fit your demand, send us your requirement, and our expert will respond to you with the proposal.

CMSmart is an agency specializing in developing website solutions for businesses around the world. We also provide custom solution services according to your requirements. We have been in the industry for more than 10 years, and many projects large and small have been successfully implemented. We believe your project will be an opportunity for us to demonstrate our capabilities to you.


Best regards,



Ms. Andrea is a highly skilled professional specializing in e-commerce support and maintenance. With her expertise and commitment to excellence, she has become a trusted resource in the industry.
As an experienced Ecommerce Support and Maintenance specialist, Ms. Andrea possesses a deep understanding of the intricacies involved in managing and optimizing e-commerce platforms. She is adept at troubleshooting issues, resolving technical challenges, and ensuring the smooth operation of online stores.
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