No, it isn't. However, do you want more visitors to your Magento web store?  One of the possible ways to drive traffic in eCommerce – starting a blog. Many Magento shop owners haven’t even considered this solution knowing that a blogging opportunity doesn’t go in Magento by default. Even so, you can completely create a blog on Magento with the Magento Blog Extension. Below are possible benefits as well if you set up Magento Blog Extension

Customer communication. A blog helps initiate a conversation with customers. They may leave feedback, participate in surveys, respond to blog post questions, or share articles on social media. These are clues for merchants indicating what customers are interested in and what shopping experience they expect.

Expert reputation. If a blog manages to gain credibility among readers, it becomes a “go-to” source of information. Thus, a company establishes itself as a leader among competitors. 

Loyal audience. Nowadays, having occasional purchases is not enough to establish a flourishing business. Encouraging repeat visits and purchases becomes a target. By sharing valuable information in a blog, merchants contribute to building an audience of loyal readers. Their trust in the source of information translates into trust in the business as a whole and they are ready to purchase.  

SEO benefits. Running a blog means more chances to please Google with a content-rich website. Keeping SEO in mind, merchants can write articles around keywords and create strong internal links to categories and product pages. As a result, they increase the visibility of a web store, ensure higher positions in SERP, and fuel organic traffic.

Social activity. People rarely go shopping online every day. At the same time, we all check social media accounts regularly. Ecommerce players may consider Facebook, Twitter, or Instagram as free advertising platforms with huge audiences. Promoting blog posts on social media is a great way to engage people with diverse content and increase visits to a web store.