I’m not a technical person. Well, I studied software engineering, I can write code but I'm not an expert and to be honest, I haven't touched any lines of code in 2 or 3 years. However, knowing how to program can help me understand how the software is built, operated, and more accessible to the software.
At work, I constantly ask the right questions to expose the problem of the system being tested. This is especially true when I test and explore the software as an end-user or in the case when I have no documentation about the system.
What I would do is use the product and then ask: what if I click this button? What happens if I edit the information and then I close the application without saving data? What will happen if I do this and then do it? What is this feature used for? Why do we need it? And so on. And I understand that our customers have the same questions. Therefore, I always try to put my knowledge of the product into articles to help customers get the most overview of the product.
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It is estimated that over 80 percent of all web traffic is conducted over a smartphone and other smart devices. So it is not exaggerated that investing on mobile design is the only way if you want to survive in this fiercely competitive environment. 50% of customers will leave the website if the loading time excesses 2 seconds. and conversions drop by 12 percent for every extra second of load time. How can you recoup the losses, read this article:
1. Test site’s responsiveness
The first thing should come to web owners’ mind when they create a mobile marketing strategy is the responsiveness. Ensuring your site works efficiently across all devices and functionality isn’t impeded when viewed in either portrait or landscape are the key success factor. A website with optimized mobile functionality should come with faster speed loads, well – tested UI and UX. Some tips for you:
2.Investing in content
A website with no value provided to customers, I wonder what reason can keep them stay? So, quality content that users find engaging will reduce the bounce rate better than you have ever thought. And one more thing, Google loves content, so your website’s search ranking will be improved as well.
Don’t just take care of just what customers are asking, focus more on how they’re engaging with it. The text-based articles seems to be too boring and not enough, we also have infographic, to share information visually and are highly viral. Moreover, videos should be also taken advantages. According to the recent survey by Facebook, their users spend three times as much time watching video than reading articles or other static content. Videos might require you to invest more time and money than text-based article but the benefits it can bring are amazing.
3. Don’t forget local footprint
Google summarized that almost 80 percent of users searching for businesses nearby visit that business within a day, so getting in front of the local market makes good business sense. A lot of sessions come from social such as LinkedIn, Google+, Facebook. So make sure that you claim business profile pages on the social networks and your location and contact details are included.
4. Use old-fashioned email
Regardless of how marketing trends have been changing, newsletters and email marketing are still highly effective in engaging customers. It is not just about entertainment or social life, it is the formal way to inform market about new products, services or discounts and share your content to a wide audience. Use it wisely and create compelling calls-to-action, you will gain so much achievement.