Business Overview

Put It On A Shirt, etc. is a prominent online print shop based in Dallas, Texas, with additional operations in Birmingham, Alabama. The company specializes in custom apparel and promotional products, offering a range of services that include screen printing, direct-to-garment (DTG) printing, embroidery, and an integrated online design studio. Catering to diverse clients, this minority-owned enterprise provides the flexibility of local pickup and a commitment to quality regardless of order size.

Challenges Faced

With a growing customer base, Put It On A Shirt, etc. identified the need to enhance its digital operations. Customers required a more efficient way to explore and purchase products, along with an intuitive design process that minimized effort and streamlined their experience. Their goal was to consolidate their services, improve product discovery, and ensure clients could easily navigate the ordering process from start to finish.

Goals for Improvement

• Enhance online visibility and usability of the website
• Simplify the customer journey for custom apparel ordering
• Streamline the order confirmation process and design approvals
• Improve the organization of product categories to facilitate easier navigation

Solution Overview

By partnering with Cmsmart, Put It On A Shirt, etc. was able to implement a comprehensive solution that transformed their customer interface and ordering experience. Cmsmart focused on redesigning the website's layout for better service discovery and provided tools that enabled customers to easily create and preview custom designs.

Key Capabilities Delivered

• Improved online ordering process, offering internal design tools for effortless customization
• Easier configuration of products and designs through a user-friendly interface
• Streamlined upload process for artwork and logos, ensuring high-quality outputs
• Organized product catalog with clear categories and merchandise explanations

Implementation Approach

Cmsmart utilized a phased approach to enhance the client's digital platform. Initial assessments were conducted to identify pain points, followed by tailored design and functional adjustments that improved user flow. The final phase involved thorough testing to ensure that the updates seamlessly integrated with operational workflows.

Outcomes and Results

The collaboration with Cmsmart allowed Put It On A Shirt, etc. to significantly improve the customer journey from quote requests through production and fulfilment. By enhancing the site's discoverability, enabling faster design approvals, and simplifying the ordering process, Cmsmart has effectively reduced friction for users and enriched the overall shopping experience.

Conclusion

The work accomplished by Cmsmart has set a new standard for Put It On A Shirt, etc. in both attracting new customers and retaining existing ones through a remarkably improved online presence and ordering sequence. Now more than ever, customers can confidently engage with their services, creating and ordering personalized products with ease.