Ecommerce is still a lucrative industry and it more and more popular. This also means that you will have more competitors and hard to difficult to stand out. Therefore, business owners always ask the question of how to make their business stand out from the competitors. How to attract users, retain them and convert them into your customers? 

Having a good ecommerce website that can offer a great user experience will help you achieve it. 

If you are going to build a new website or you want to improve your website function, you should read this article to discover 12 must-have features for a good ecommerce website.

1. User-Friendly Navigation

The first feature that we mention is also an important feature of an ecommerce website - navigation. Users don’t want to spend more time searching for information. Instead of making them lost, you can provide user-friendly navigation to let them know where they are. So they can find what they need or get to the page they want quickly and easily. 

Userfriendly navigation should have breadcrumbs and a menu. Breadcrumbs will let users know where they are through a list of links. The menu will help them understand the website structure and access different pages quickly.

The Essential Guide to Website Navigation will give you more useful information about website navigation.

2. Mobile-Friendly/Responsive Website

There is no doubt that mobile devices are really important in e-commerce. Providing website accessibility by mobile devices is absolutely essential in this age because 61% of users will leave your website and 40% will choose a competitor's website if they had trouble accessing it by mobile devices. (Impacplus)

Now is the time to make your ecommerce website responsive.

A mobile-friendly website will not only help you increase your website traffic, but it can also help you retain customers, but it can also increase conversion rates, make a good impression, and build relationships with them.

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3. Product filtering

Among the huge amount of products that you offer, how your customer can quickly look for the products that they want? Product filtering is a feature that almost ecommerce websites need. Users can seek products quickly by using the filter to sort products with color, size, type, or any other feature instead of just searching the product name as usual. 

The advanced search feature turns your site into a product search engine. It helps customers reach a desirable page quickly but still lets them see what other products they might want. Users only need to type a few characters and get results in the suggestions box.

4. FAQs (Frequently asked questions)

Customers are likely to have certain specific questions concerning the products or how your business works. Asking and waiting for the response may not suit for impatient people. In this case, the FAQ section is the prime go-to destination.

Add relevant FAQs on your e-commerce website to improve customer service quality. Customers will have the option to view the FAQ page to find the answer to their queries rather than or before emailing or calling you.

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5. Product page

Product pages can help you display all characteristics of your product, You can give your customers a visualizable of your customer by displaying images, videos, and zoom tools. In addition, you can use text to describe aspects of the product that the image can display such as size, material,...

Keep your product page simple that can show everything clearly. Besides, you should add some call to action buttons and some extra features such as related products, and a wishlist.

6. Shopping cart

A shopping cart is considered a solution to support the customer's shopping process more conveniently. They can preview added products, remove or add products, and change quantity and type,... in there.

In addition, a shopping cart also helps sellers manage business activities more easily. Shopping carts can also manage orders, taxes, calculate shipping costs, manage product inventory, and other features needed to run an efficient eCommerce store. Not only that, but you also utilize this feature to decrease cart abandon rates by sending emails to remind them.

7. Multi Payment option

E-wallet is more and more popular, and it contributes to promoting the development of ecommerce. Thank to its convenience, an e-wallet allows buyers to pay quickly and easily.

But that does not mean that traditional payment methods have been replaced, many people still prefer to use cash to pay. Hence, try to offer as many payment methods as you can. Customers won't be able to buy if they're not allowed to choose their preferred payment method.  

8. Multi Shipping option

The success of the transaction depends on whether your customer receives the order or not. That's why shipping has become an important part of e-commerce. Choose the right partners and offer your customers the best choice on shipping. Best partners who can ensure their orders arrive on time and at a good price.

However, users are not only interested in delivery time, they are also interested in delivery costs and delivery methods. Therefore, it's time to offer them a wide range of shipping providers so that they can find the right choice for them.

9. Order tracking

Online shoppers will always be curious about when their products will arrive. Hence, order tracking is really an essential feature for e-commerce. It allows both seller and buyer to monitor the progress of an online order or shipment in real-time, from the time the order is placed until the time the order is delivered to the consumer.

The primary purpose of order tracking is to keep customers in the loop and give them certainty about when their order is going to arrive. This can take the form of an on-site order tracking page, periodic updates via email notifications or SMS messages,...

Because both the customer and the customer support team have access to the same order tracking process, this helps to prevent confusion regarding whether an order has been shipped or its expected delivery date.

10. Reviews/Feedbacks

Product reviews are a really useful feature of an ecommerce website, firstly it will help you to connect with old customers through their reviews. If you allow them to leave comments on the product page, they will feel respected and their opinion is acknowledged. As for new customers, reviews from old customers will be a reliable source of reference information.

A survey conducted by Vimaladevi and Dhanabhakaym, 2012 shows that 93% of consumers say online reviews will affect shopping choices. Therefore, take advantage of the product review feature to build the reputation of the product and also convert users into new customers. 

11. Chatbot

Although a list of frequently asked questions can provide basic information to users, it will have many problems in the purchase process that frequently asked questions can’t cover. Therefore, you should have this feature on your ecommerce website to offer complete support to customers.

In addition, users want to get the answer from support staff instead of bland documentation. The chatbot feature will help you to build relationships with customers, this is also thing that FAQs can't do.

12. Discount and coupon Code

Buyers always want all their spending to be a smart investment, they will only buy when they see the benefit by comparing the costs and benefits. Allowing customers to use discount codes can stimulate them to buy more because they think they save more. To do it, you can add a feature that allows customers to add discount codes, and view voucher lists. 

Another idea for your promotion is free shipping, no customer will turn down this bargain. In addition, limited vouchers will be a motivation for customers to make an immediate purchase decision.

More useful information:

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The above features of ecommerce websites have been proven to be useful in achieving success in different online stores. It can both be in achieving higher revenues, brand recognition, and customer satisfaction. Try any of them and pursue a high profiting business. Keep your shopping website up-to-date in order to keep your customers engaged.

If you find it hard to do it yourself, our experienced web developers can help you. Kindly contact our support team for more details. Thank you for following this article.




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