Do you often review your store or business locator? You should make sure it is up to date and optimized to convert on the KPIs. Your target is to use a locator to convert visitors into leads. Thus, after all, make anyone interested in your band. Here are 10 tips for you to think your business locator in a different way:

1. View your locator as a revenue generator

One of the big targets of your business locator is to create revenzue for your business, not simply to drive traffic to your location pages. You can see more 8 Reasons to Add Location to Your Website to know more about this target. Your business locator should encourage people to spend money at your business address. By providing location data with attractive content such as information about store events. And don’t forget calls to action visible on this page. 

2. Optimize your locator for mobile

With the blooming of mobile users, and most of the search queries come from mobile devices. So, it is important to optimize for mobile.  You should create a user experience with mobile users. 

3. Leverage location detection and autocomplete technology

Integrating location detection and autocomplete functionality on your business locator gives an incredible user experience. 

The last thing you need people to do when they get to your site is to be not able to discover the area closest to them — a difficulty that can happen effectively with one straightforward mistake on a standard finder search. 

There are two different ways to keep away from this hindrance. The first is to use area identification innovation so you present the most proper area for your guests without them requesting it. The second is to utilize autocomplete usefulness on your finder to guarantee that clients are probably going to enter an inquiry that will restore pertinent outcomes.

4. Consider vertical-specific needs

It’s important to provide a way to search for an accurate address. Businesses develop a location data management strategy that treats data as an asset. The right strategy is to offer useful information. They make it easy to find location data and enriching that data with contextual content such as a provider’s personal mission statement and patient ratings/reviews

5. Be thoughtful with filters

Providing useful filters is to help your customers find the most relevant content they need. You don’t need to create all the data for the filter.  For example, Banks cram their ATM locations with all kinds of information about available services for customers while they simply want to find an ATM near them. Or Pharmacies and retail stores surface all possible location data instead of displaying the most important attributes

6. Consider multiple locators

Multiple locators are really necessary when your business is complex set òf products and services with different targeted audiences. For example, health care systems don’t need lists of every hospital, clinic… Instead, You need to show near the searchers what makes the most sense, so that the patient in need of care doesn’t have to filter through results themselves.

7. Include ratings in your locator results

Like the site such ás TripAdvisor with Google making reviews more prominent than ever. consumers have been conditioned to expect ratings in their search results. Ratings are a great way to become a revenue generator by showing how great your products and your customers' opinions are. Besides, people are going to consult reviews anyway — you might as well make the process easier. (As a bonus, you’ll keep them on your site.) I recommend that businesses not treat reviews with trepidation but instead celebrate them.

8. Remember the specific needs of professionals

Professional services companies such as legal offices and accountants have a special needs to be considered. For example, doctors may share a single location. But these professionals often operate in multiple locations, and your business locator tool needs to account for the important differences such as their addresses, hours of operation, and services offered for different days of the week.

9. Keep it clean

Remember don't make your customers feel hard to find what they need. 't to clutter your business locator with too much detail. You should test to apply this: content and design elements contribute to a customer experience. Just share useful and interesting information.  Make it a super-clean design.

10. Test, experiment, and iterate

 Your business locator needs to change based on customers' behavior and technology. Modifying design, offering different search results depending on what they need. Test new functions with your customers and update it.

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Conclusion

The key to making your business locator useful is to first understand your customers. Your locator is a perfect marketing tool for your band. Doing so ensures that patients are more likely to find the care they need. Try it Store Locator Extension For Magento 2.  Visit our live demo to know how it works.

Rose Helen

Shop Owner

Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
As an Ecommerce Project Consultant, Rose Helen excels at overseeing project lifecycles, from inception to completion. She ensures projects are delivered on time, within budget, and with the highest level of quality. Her exceptional project management skills enable her to effectively communicate with stakeholders, manage resources, and mitigate risks throughout the project journey.
Rose Helen is a strategic thinker who leverages her extensive knowledge to identify opportunities for improvement and innovation. She provides valuable insights and recommendations to optimize e-commerce processes, enhance user experiences, and increase online sales.
With her strong communication and collaboration skills, Rose Helen builds strong relationships with clients and key stakeholders. She fosters a collaborative environment, working closely with cross-functional teams to ensure seamless project execution and alignment with business objectives.
Beyond her technical expertise, Rose Helen is dedicated to delivering exceptional client service. She goes above and beyond to understand her clients' unique requirements and provide them with personalized solutions that drive tangible results. Her commitment to client success is evident in her approach and the long-term relationships she builds.
Rose Helen's passion for e-commerce, coupled with her extensive experience and project management skills, makes her a valuable asset for organizations looking to thrive in the digital landscape. With her guidance, businesses can navigate the complexities of e-commerce projects and achieve their objectives with confidence and success.