I’m not a technical person. Well, I studied software engineering, I can write code but I'm not an expert and to be honest, I haven't touched any lines of code in 2 or 3 years. However, knowing how to program can help me understand how the software is built, operated, and more accessible to the software.
At work, I constantly ask the right questions to expose the problem of the system being tested. This is especially true when I test and explore the software as an end-user or in the case when I have no documentation about the system.
What I would do is use the product and then ask: what if I click this button? What happens if I edit the information and then I close the application without saving data? What will happen if I do this and then do it? What is this feature used for? Why do we need it? And so on. And I understand that our customers have the same questions. Therefore, I always try to put my knowledge of the product into articles to help customers get the most overview of the product.
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You can see many success stories from our customers, and you may be one of them in the future
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There are a lot of criteria to evaluate how successful websites are, but the most realistic way that many business owners agreed is looking at how it can help them to attract visitors, establish brand personality and increase revenue. With one website, attracting customers’ attention to visit is just the first step, the next and more important one is making them feel comfortable and have a great user experience. Instead of offering them frustration or forcing them doing something, you just need to give them a simple experience, put the control in their hands and create an organic experience that feels natural. Some tips mentioned below will be actually useful for you to improve Users’ experience:
1. Never overload or overwhelm
Sellers tend to show all their crucial information about products right at the first time, this amount of information is really huge and not all buyers can digest all of them in a short time. All things need to be organized step by step with all of latest blog posts, policy info, and three different product sliders. It had better category them in a convenient way to be found. One or two elements you want customers to see immediately will be put on top and others will be in sub-categories.
2. Avoiding confusion at all costs
If your website confuses customers, they will leave without any hesitation, that’s the fact. You can avoid confusion and build easier to read paragraph by using UX test, analytics, and feedback from your shoppers. You can also highlight by using icons to illustrate complicated or confusing concepts.
3. Different buttons for different actions
The websites are used for trading aims; therefore, add to cart, proceed to checkout, and complete purchase are the most crucial buttons. Don’t put them in the same color with others and make sure that they will appear throughout the store, using color contrast is a great idea.
4. The user is in control
We mean you should let them find their own way around.The UX should prompt and encourage visitors to behave in a certain way; they should be able to navigate through the pages in any number of ways as easily as possible. Sometimes, they do not follow the journey that shop owners think about.
5. Understanding expected design standards
Being unique among the crowd is always encouraged, but in this field, there are still some certain universally expected standards. Being too creative or strange may be counterproductive and cause confusion. The core principles are:
6. Thinking like you are users
To think as users, you should answer all questions below: