When seeing a great website with great products and services but it turns out to fail in one point is Checkout process. That causes the struggling with shopping cart abandon rate of many e-commerce websites nowadays.

It’s essential if you want to make sales and reduce abandonment. So let’s talk about what common mistakes in Checkout process are and how to avoid them in this article.

1. Not optimizing for Mobile

More shoppers tend to buy products using their smartphones. Unluckily, many website owners don’t realize or even ignore the importance of mobile optimization. Therefore, the single most important thing you can do for your mobile shoppers is to make it easy for them to buy. A fully mobile optimized checkout process will boost your sales significantly.

2. Featuring promotion codes

One of the most obvious reasons for shoppers leave a cart is because they are looking for a coupon. Prominently displaying a coupon field can be counterproductive to your checkout process. Rather than create trust, it does the opposite. It destroys their confidence in the price they are receiving, and encourages abandonment.

3. Asking for Membership or Other Purchasing Delays

The most common mistake that made by a lot of eCommerce merchants is making their check-out process a long and complicated. There are some websites, which need that a shopper joins before they can purchase a product. So you should allow your users to check-out as a guest as you just need to give them alternative to become a member.

4. Not providing enough payment options

Are you looking to boost your sales among more and more people? If yes, you should offer more and more payment options. We all know that PayPal is one of the giants in the online payment industry, so if you are not accepting PayPal payments, you are losing a very big percent of customers from your website. You need to offer various payment options as online payment platforms are constant growing.

5. Putting too much on one page

A lot of information is presented to customers during the typical checkout process. While minimizing the number of perceived steps from clicking ‘Check Out’ to ‘Complete Order’ is a worthy goal, displaying too much information (or asking for too much information) on a single page can make the checkout process seem more daunting than it really is.

6. ‘Back’ problems

What happens if the customer clicks on her browser’s back button during the registration process? If you’ve designed your checkout process well, she will be able to return to the previous page, already populated, without incident. But if you have, for instance, implemented your checkout forms to use the POST method, a click on the ‘back’ button can send the checkout process into immediate jeopardy, particularly with less tech-savvy customers.

7. Making order modification difficult

Few things can kill a checkout faster than requiring the user to abandon the checkout process to go back to modify an order. For this reason, it is absolutely imperative to allow modification of an order, including details like shipping method, during the checkout process itself.