If you are new to an online t-shirt business, you should form in your head some methods on how to lead it to success. This might be a little difficult at first, but we are here today to help you with it. With some Inexpensive Marketing Strategies suggestions from us, we hope you can have a fruitful business of your own.

7 Inexpensive Marketing Strategies For T-Shirt Business
1. Market research
2. Create online content
3. Marketing through social media
4. Commit to your local community
5. Mobile and email marketing
6. Offer discounts to customers
7. Self-designed or customized tees

1. Market research

It’s important to recognize what type of customers your brand is targeting, and how to challenge that group. Is it college students? Businesses? Teenagers? Sports teams? If you’re not sure, it’s time to find out. Each of these groups has different needs and pain points. For example, sports teams are going to need bulk orders filled several times per year, but a business might give you a steady stream of orders.

When you research your target market extensively, you will know the products that are likely to attract many customers to your business. Apart from this, conducting market research is the best way to know if you are giving your customers what they expect. To make the most of market research, you should focus on finding information that will boost your business.

Conducting surveys, direct interviewing, studying your social media statistics, or joining niche forums will do the trick. You can also get meaningful information from customer review websites online, customer feedback after-sales, etc. When you have collected all that you need, turn your findings into a unique product that will satisfy your customers.

2. Create online content

Aside from merely presenting products on your website, try to provide other helpful information, and start blogging. Blogging is a simple and low-cost marketing strategy. Don’t think that blogging is not necessary, even if your t-shirt business is still small. I can confidently tell you that blogging is one of inexpensive marketing strategies to raise your brand awareness and draw more clients to your website.

If you create quality content and post them on your website, the search engines will make your website visible to online visitors. When you use target keywords in your fresh content on a daily basis, the search engines will push your site to the front pages. Imagine how many clicks you can earn when this happens.

3. Marketing through social media

You can continue to build relationships with current and potential customers through social media. Not only is social media an incredibly important way to get eyes on your brand, but it’s also cost-effective since it’s free to join and participate in any of the major platforms like Facebook, Instagram, and Twitter.

Social media really benefit someone who wants to boost his t-shirt business. Set up your social media profiles and ensure that they are branded consistently.

This means that you have the same logo uploaded, a similar business description, and your website linked. You can share some of the content that you post on your website and blog, but you want to focus most of your efforts on engaging other users in a variety of ways.

You can participate in conversations, answer questions, and encourage user-generated content. Social media is a cheap, effective way to boost sales and brand recognition because of brand visibility, professional network expansion, brand accessibility, cheap advertisement, idea generation, and most importantly, an increase in sales.

4. Commit to your local community

Everyone running a business dream of becoming a multi-million, global business. But that’s not gonna happen overnight. The first step when building a brand is reaching out to your local community, which is the closest and easiest to access.

You need to think on a small scale first when coming up with t-shirt promotion ideas. What’s going on in your locality? Take a look at how you can reach your local market first, and then expand from there. Design t-shirts for a local sports team, hospital, or charity group and get to be known by your customers.

As you impress them with the quality of your products and services, you’ll find that word of mouth advertising is going to bring in new and bigger clients.

5. Mobile and email marketing

You need to step up the game and proactively look out for potential customers. What is a better way than mobile and email marketing? People are constantly on their phones nowadays, so you may want to reach them wherever they are. 

If you’re wondering how to market t-shirt business on mobile devices, then one crucial thing is to make your website viewable and searchable on mobiles and tablets. If you left an impression the first time around, people will search your business and will be encouraged to start a relationship with your brand.

Email marketing is one of the inexpensive marketing strategies for businesses to reach their target audience. You can use it to reach local customers. Make your content shareable and worth reading while not spamming customers’ inbox. Provide them with valuable information that they might be interested in to have them actively commit to your brand.

6. Offer discounts to customers

 

Who doesn’t love a good deal? When it comes to online shopping, everyone digs getting some money off of their purchase. This could be just the incentive that turns a lurker into a buyer. You can offer deals through your email marketing campaign so that people on your list feel like they’re getting an exclusive offer.

You can do the same thing with social media followers. In the alternative, you can have random discount codes that show up at the top of your website, prompting return traffic. Not only bringing more sales, but discounts also help your business improve its reputation.

Another benefit of discounts is that it enables you to clear old stock and free up room for new items. And from your arsenal of t-shirt promotion ideas, that’s possibly one of the more valuable ones if you have a lot of stock. Items that have not been purchased for a long time may sit in your shop for months or even years.

The best way to have customers to purchase them is by offering discounts. Your products will sell in no time, creating room for new merchandise.

7. Self-designed or customized tees

Let’s take a look at the t-shirt industry statistic 2020, there are only a few t-shirt brands that allow customers to have their designed t-shirt without purchasing in bulk. What if your brand is one of them? Let customers know that they can create their own t-shirt and buy in a small quantity. There are online stores that offer this service and they’re making good money thanks to this awesome business model.

However, with this kind of selling shirts, you should give a reasonable price for this service, it may be a little more expensive than regular t-shirts, but don’t push the price too high. You have to be able to put a price on design and see possible errors and other printing concerns the moment you see your customers’ t-shirt designs.

These seven are effective and inexpensive Marketing Strategies when it comes to boosting your t-shirt business. We expect that you will utilize these marketing tools in order to reshape your t-shirt business and gain more success. No matter the size of your t-shirt business, you can adopt these seven strategies and turn them into a multinational venture within a few years.

Besides improve your business strategy, you should pay attention to building and navigating your website as well. An impressive and competent website should be bringing a comfortable experience to users.

If you are seeking technical support for any problem in the building and customizing such a website, please kindly contact our support team. We also provide website/project modification and development services on demand. If you want to find Tshirt Solution, here is the link DEMO. Don’t forget CMSmart has various products, plugins, and extensions to add to your website as well!

Many thanks.