Nowadays, the printing industry has changed itself. Gone are the days customers have to go to the physical store to buy stuff. The advent of eCommerce and technology has changed the way we shop. Everything is now online. That’s one of the reasons why traditional printers should go online. What else benefits will they have?

As we have been working in this industry for over a decade, we know that it’s time for traditional printers and startups to take advantage of online printing as well as the web-to-print solution in order to give their customers the convenience and flexibility of using printing services and grab a chance to create a personalized experience for everything, from products to customer experience.

So, in this article, let me share with you guys the advantages of online printing: Why traditional printers should go online? And if you want to learn more about how web-to-print solutions help you grow your brand, visit our previous article All About Web To Print Solution.

Convenience - One of the advantages of online printing

How about a solution to help you escape from the busyness? With a web to print software, it helps streamline your operations and lets you have more time and effort to focus on your core business functions. Using a web to print software makes it easy for your customers to get quotes, upload multiple files directly, design printing products, and create orders. Your customers feel free to customize a wide range of products as they want, from business cards, and flyers to t-shirts, posters, mugs, and phone cases. And all files and orders are managed inside the admin dashboard.

Worldwide reach is a benefit of online printing

With an online store, it can be a big chance for printers to expand their operations and reach more customers worldwide, which drives more sales and increase revenue. It’s important to show up where customers can find you. That’s why implementing digital marketing strategies is needed. The higher it ranks on the search engine result pages such as Google and Bing!, the more customer can reach your store.

Besides, social media plays an important role in connecting and engaging potential customers. By implementing effective social media strategies, you have the ability to attract users to visit your website and turn them into customers. Some popular social media marketing channels you might find helpful are Facebook, Linkedin, Youtube, Instagram, and so on.

24×7 availability

One of the advantages of online printing is that your store is available 24/7. It means that customers can interact with your website on any day and at any time of the week. The availability also allows you to reach more people in different time zones.

A more extensive product range that is easy to promote

Unlike a physical store that has limited storage and display capacity, having an online printing website allows you to have more space to store data.

Save time 

Looking for more advantages of online printing? Saving time is one of them. We are living in a world where pleasing customer immediately is one of the most crucial things that a company can do to provide the best services. Having a web-to-print eCommerce store is one of the great ways to do that.

Many businesses get calls and emails from prospects or existing customers just asking simple questions. With an eCommerce website, prospects and customers can go to your website and find useful information without needing to call or email, which ultimately leads to an increase in customer experience.

Besides, it’s hard for customers to update your promotions when they only get them unless they visit your physical store. So, if your store has an online presence, it’ll increase the chance to reach more customers and boost your store sales while saving customers time.

An online design tool integrated into the website allows customers to upload their desired cliparts/designs, edit existing templates to suit their needs and they can place orders promptly. So, instead of visiting your physical store and telling you their needs, customers can do it online.

Furthermore, it’s easy for you to capture online and offline requests, track and manage order statuses, send invoices and deliver orders to customers. As a result, it totally saves your time and lets you have more time to focus on your core business functions. 

Cost-effective - One of the advantages of online printing

You don’t have to know much about technology to have a website. Nowadays, many companies can help you build a printing website quickly and easily at an affordable price. Website is considered that it can offer a better return on investment than any other form of advertising, which means that your physical store should go online. As time go by, the relatively low investment to get a printing business website will pay dividends by attracting new customers and building your brand.

Collaborating with a technology company that has years of experience working in the printing industry is a great way to do that. Because they know your pain points and how to deal with them. If you have a project to develop or have questions to ask, feel free to contact us here.

Add instant credibility

According to research, 56% of people stated that they won’t trust a business without a website. So, having an online printing website will boost your incredibility. Besides, a printing website also helps showcase your profile and expertise, which will create a strong impact on prospects. So, that's one of the advantages of online printing. 

File Storage

If your website is integrated with a web to print software, your files will be stored on the server. It means that when your customers need to reprint their letterhead, business cards, or anything else, they can just create orders and leave the rest to you.

In Conclusion

Above are the advantages of online printing for printers. Hopefully, the article is helpful to you.

No matter you are a small business that wants to establish an online presence and plan to sell products online or you are a mid and large business that has wide-ranging and complex business processes that require extensive customization, we are here to help.

Working in the traditional and online printers for over ten years, we have experience in consulting and implementing a wide range of projects, we know what you need, the best online tools with an affordable cost and highest quality. With a mission to deliver the best and most innovative ideas in the eCommerce world, we are always pleased to help you. Have any questions to ask, feel free to leave comments in the section below or contact our dedicated support team, we'll get back to you in 24 hours.

Thanks and best regards.

Rose Helen

Shop Owner

Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
As an Ecommerce Project Consultant, Rose Helen excels at overseeing project lifecycles, from inception to completion. She ensures projects are delivered on time, within budget, and with the highest level of quality. Her exceptional project management skills enable her to effectively communicate with stakeholders, manage resources, and mitigate risks throughout the project journey.
Rose Helen is a strategic thinker who leverages her extensive knowledge to identify opportunities for improvement and innovation. She provides valuable insights and recommendations to optimize e-commerce processes, enhance user experiences, and increase online sales.
With her strong communication and collaboration skills, Rose Helen builds strong relationships with clients and key stakeholders. She fosters a collaborative environment, working closely with cross-functional teams to ensure seamless project execution and alignment with business objectives.
Beyond her technical expertise, Rose Helen is dedicated to delivering exceptional client service. She goes above and beyond to understand her clients' unique requirements and provide them with personalized solutions that drive tangible results. Her commitment to client success is evident in her approach and the long-term relationships she builds.
Rose Helen's passion for e-commerce, coupled with her extensive experience and project management skills, makes her a valuable asset for organizations looking to thrive in the digital landscape. With her guidance, businesses can navigate the complexities of e-commerce projects and achieve their objectives with confidence and success.