Many people quickly entered the market without assessing the opportunities and risks after seeing the growth of e-commerce and its benefits. As a result, they quickly failed after investing large sums of money. To succeed in a competitive market is not easy. Therefore, you must equip yourself with sufficient knowledge and experience to be ready to participate in the battle.

There are many methods to cultivate and learn skills and experiences to develop for businesses. Studying and learning from big companies and competitors is one of the most effective ways. Those are practical lessons, real case studies about successful ecommerce businesses will bring the most authentic view. Let's see how they build and grow, what problems, and how to solve them. If you are looking to grow your eCommerce business then the following shares are for you.

What is an E-Commerce Business?

Electronic commerce (ecommerce) is a business strategy that allows businesses and people to purchase and sell products and services through the Internet. E-commerce, sometimes known as "electronic commerce," is the electronic purchase and sale of products or services through the internet. Other online activities such as online auctions, tickets, and banking can also be included. E-commerce is a critical component of many firms that rely on the online selling of physical goods or services.

Ecommerce is handled using computers, tablets, smartphones, and other smart devices in four primary market areas. Ecommerce transactions provide access to nearly every possible commodity and service, including books, music, aircraft tickets, and financial services such as stock investing and online banking. As such, it is seen as a highly disruptive technology. 

Type of Ecommerce Business Models

B2B (Business to Business)

The b2b model refers to the exchange of goods between two businesses. In which services, as well as products, are provided by businesses to businesses, governments, etc. The advantage of this business model is that the order size is usually large and stable.

However, approaching and attracting a group of corporate customers is relatively difficult, requiring businesses to invest a lot of resources and time in building customer relationships.

B2C (Business to Consumer)

This is considered the most popular model. Products and services will be provided by businesses directly to consumers.

Most businesses follow this model because it is simpler. Reaching individual customers as well as implementing communication campaigns aimed at this audience will be much more expensive than business customers. This customer has a short, simple buying decision process. However, the short buying process will cause businesses to face the problem of maintaining relationships with customers. 

C2C (Consumer to Consumer)

People who have not yet signed up to establish a business but selling products to other individuals is the main business activity for this C2C model. C2C is known as a simple business model, without intermediate distributions. However, in the model, both the seller and the buyer may be at risk in the exchange because there is no guarantee for the quality of the product as well as the ability to pay.

E-commerce platforms will benefit from charging transaction fees. However, profitability makes it quite competitive. You will be faced with finding a solution to attract sellers and buyers to join your exchange.

C2B (Consumer to Business)

C2B is a business model in which individuals create value and sell to business. One of the good examples of the C2B e-commerce business is Upwork, which is referred to as the job market. This model connects organizations and individuals who can deliver their capabilities. It allows businesses to find typical candidates for vacant positions in the business.

10 Of The Best Ecommerce Business Examples To Learn From Right Now

Below we analyze 10 cases of successful ecommerce businesses that you can learn from experience.

Warby Parker

Warby Parker has the ability to make even the most ordinary products and services interesting. A clever marketing strategy that combines outstanding narrative with amusing branding. By creating videos that involved their community while ridiculing their brand and commodities, they were able to create a lot of user-generated content for their Instagram feed and long-term consumer loyalty.

They also place a premium on the consumer experience, making the entire e-commerce transaction pleasurable. After all, Warby Parker's founders founded the company because they couldn't find an affordable pair of trendy glasses online. A distinct brand, exceptional customer service, and a creative marketing strategy are among our top e-commerce examples.


Providing what customers want is the motto of Bonobos. The Bonobos’ founder claims that they care about what their customers want. Thanks to that, they have become a successful e-commerce platform selling only men's pants.

The fashion products at Bonobos are all designed to solve the problem that most male customers have: pants that don't fit the butt. Even when Bonobos intends to expand its product portfolio to include vests, sweaters, and shirts, customer issues are still the top concern.

In addition, Bonobos also combined the offline and online experience when they saw that customers still wanted to touch and try the product before buying, so they developed a chain of guide stores. In addition, Bonobos is trusted by customers for its ability to guarantee on-time delivery.

Focusing on the customer and their experience is the lesson you can take from this this successful ecommerce business example.


Differentiated communication strategy is the main contributing factor to the success of Toms. they skillfully integrate audience involvement into a marketing strategy with a clearly positive social aim, in addition to its outstanding marketing tagline that became the business vision: one for one. They pledged to donate one pair of shoes to needy children for every pair of shoes sold. This strategy has helped convert first-time buyers into repeat customers

Not only for shoes Toms also cleverly uses this strategy for other products such as books, For every book sold they will be late giving away a book to children in need. For eyeglasses, the school will use the profits to help restore vision in developing countries.

In addition, Sum also takes advantage of social networks to carry out viral marketing activities. As a result, they receive free user-generated content and simple exposure to their online company, increasing their social proof and SEO.


Another example of B2B e-commerce is Hootsuite, a marketing tool that goes beyond social media scheduling. Hootsuite not only allows you to schedule content, but it also allows you to do more with your social media, such as monitoring and analyzing. Hootsuite makes it easier to find, schedule, manage, and report on social media content than it does to keep your social presence active 24 hours a day, seven days a week.

Using customizable, simple-to-create reports, you can optimize the data number, track your performance, and share meaningful insights about customers and campaign content. For example, when it comes to B2B e-business marketing strategies, Hootsuite emerged as the best Social Media Management System. Hootsuite provides a dependable solution for large and small B2B companies' social media needs.


Perhaps you've heard the term "LinkedIn" uttered by coworkers. It appears to be an excellent B2B eCommerce example for anyone looking for a new job. But, in any case, what are examples of B2B eCommerce, such as LinkedIn?

LinkedIn is a social networking site for professionals. When you meet other professionals in person, it's similar to handing out business cards informing them of what you've recently done.

LinkedIn's layout and feature set are similar to that of Facebook. By adding them as "connections," similar to how you'd make a friend request on Facebook, your networking will be open. It's similar to a large virtual networking event for your career.

This typical B2B eCommerce example, in its leadership form, plays an important role in helping companies spread their reputation by sharing content ranging from how- to's, business articles and news, to even job openings!


Buffer is an example of a B2B eCommerce website partner with them on LinkedIn, Facebook, Twitter, and Instagram. Buffer is a great tool for managing your social media accounts, allowing users to schedule posts to Twitter, Facebook, Instagram, and Linkedin. Buffer saves you time and assists your business in remaining active on social media by posting at least once per day.

It is one of the B2B eCommerce examples that uses a variety of social media platforms to communicate consistently. Buffer can connect to Twitter, Facebook, LinkedIn, and Instagram, preventing you from jumping from platform to platform on a copy-and-paste binge. By posting on your behalf to multiple sites at the optimal time. As a result, this common example of B2B eCommerce also teaches you that time is money, and there is no need to waste your valuable time on monotonous tasks any longer.


Skype is a Microsoft B2B business example that allows you to video conference with anyone in the world using your phone, watch, computer, or TV. Skype makes use of the Internet to allow you to broaden your communication efforts to include people from all over the world. As a digital connector for people all over the world, Skype demonstrates how to avoid expensive and cellular plans and make international calls for free or cheap.

Skype's text, voice, and video communication broke down communication barriers by making it simple to share experiences with people who matter to you, no matter where they are. For many years, it has been the most popular VoIP app and service, and it is regarded as one of the most "human tech companies."

Later, Skype added video calling and conferencing to its app, allowing you to communicate with people face to face online for free. Skype is an example of B2B e-business that allows people to communicate with one another. Skype attained a peak of more than 500 million registered users, making it one of the most popular digital top B2B companies for people all over the world.


Everlane is the first e-commerce business in the fashion industry to launch its brands online only.  It was founded with the mission of providing consumers with beautifully designed, high-quality clothing and accessories at affordable prices. They also uphold the principle of transparency in pricing, so production costs including raw materials, depreciation, and taxes are clearly disclosed for each product.

Everland also strives to improve the online shopping experience for its customers by simplifying the checkout process. In addition, they are also the leader in using Facebook Messenger in e-commerce to help users complete transactions quickly.

Greats – Brooklyn sneakers

Greats was established with a mission to provide shoes of the same high quality as luxury brands but at a much lower cost. And Greats' strategy is to prioritize online, establish an e-commerce website, eliminate distribution intermediaries, and sell it directly to customers. This means reducing product price as well as improving control over sales and marketing.

Listening to customers is one of the factors that make great more popular. When they first launched the product, they only focused on men's shoes because they understood it well. However, a lot of requests for women's sizes led them to decide to produce women's shoes. Not only that, Greats also started offering shoes with 1/2 size like 12.5 because many customers said that typical size doesn't fit their feet.


Some brands will assist customers in saving money or space, while others will assist them in saving time. Birchbox, a beauty subscription service, focuses on the last one to explain the value they create for customers: They begin their value proposition by stating that they understand you.

They understand that you don't want to waste time looking for beauty products you'll like. You're a busy person, just like Bellroy's target audience. Even though this is a non-urgent issue, Birchbox is still raising it because that is what their customers are looking for. It all comes down to determining how your products can add value and what your buyer persona desires.


B2B eCommerce has a promising future. B2B companies will not return to the traditional route once they have shifted into the convenience and productivity of digitalization. We know you're aware of this because you're reading this article. We wish you success in hastening digitalization and outpacing your slower-moving competitors. However, this is a long-term story. For the time being, we hope you found some useful information in this article as well as an excellent eCommerce platform for your B2B website. 

Rose Helen

Shop Owner