Im sure if you are a developer and very familiar with Magento, you will enjoy this template. However, navigating through this site is not easy and for those who do not wish to employ a dedicated developer this is not the version to buy.

Im sorry, I think a Joomla site would be much more effective due to the ease of working in the backend. Magento is 10 times the cost to buy and maintain and in business that equates to losing money.