Print on demand T-shirt has become a popular business to people, especially who have a modest capital and shortage of humans. The reason for it is that this industry requires low investment and comes with low risk as shop owners only create unique and flexible products in quantity ordered by their customers.

They don’t have to worry about production or delivery issues. The only thing they have to handle is branding their T-shirt online store to attract visitor and receive orders. This article will give you some Marketing Tips for Your T-Shirt Business

Marketing Tips for Your T-Shirt Business
1. Choose an e-commerce platform
2. Marketing Tips for Your T-Shirt Business
 2.1 Identify target customers
 2.2 Start branding 
 2.3 Visual identity
 2.4 Brand logo
 2.5 Site organization

1. Choose an E-commerce platform

To start an ecommerce T-shirt site, the first thing you have to do is build it on a decent platform. There are plenty of platforms that compatible to WordPress for you to choose such as WooCommerce, Shopify, Magento 2,…

You can consider their pros and cons, price range to decide which one is the most suitable for your business. After completing setting up your online T-shirt store, let’s have a look to those Marketing Tips for Your T-Shirt Business below. We hope you would find them helpful. 

2. Marketing Tips for Your T-Shirt Business

2.1 Identify target customers

The very first thing to focus on before and even after starting a T-shirt business is to be fully acknowledged of who your target audience is. Only when that question is solved, you can identify your market and niche. You should consider the following questions:

• Is your customer male or female?
• Why they choose your product? 
• If you’re in their shoes, what will be the very first thing you would notice when visit an online T-shirt site?
• How can they achieve their desire T-shirt?

Besides, keep on researching and learning new things in fashion and lifestyle by surfing the Internet, social medias. Remember to focus on filling your customers needs. Last but not least, don’t forget to find a way to make your brand stand out while still updated to new trends. 

2.2 Start branding 

Branding is not just about brand name or logo. Branding means how your business appears in customers eyes, how the interaction between your business and customers and how frequent they see your brand name/logo,… Basically, branding includes 2 main parts: visual identity and promotion.

2.3 Visual identity

With e-commerce sales increasing significantly every year, this is a profitable industry. However, the competition is intense as well. If you can’t make your business stand out compared to other competitors, how can you last in the market? Some research has pointed out that almost 90% of purchases are made subconsciously, which is why choosing the right name, logo, color, palette, etc. is so important. 

2.4 Brand logo

Logo is the icon that speaks your brand theme and idea. Customers might not remember your brand name but they can memorize image longer and more vivid. That’s why you should put on effort to create a unique and eye-catching logo to gain impression from customers.

There are plenty of logo maker tools (either free or in charge) available for you to choose so just make sure that the designed logo can completely present your brand signature to the world.

2.5 Site organization

This step is really essential. An eye-catching outlook can speak the idea and make a unique signature for your business so don’t take it easy. You can use some extra plugins to complete this step in the most convenient way. Consider WP Tshirt Solution from CMSmart for some following reasons:

WP T-shirt Solution is a clean and powerful plugin to increase your T-shirt e-commerce traffic and sales thanks to its awesome features.

• Price matrix
• Order upload
• Online design
• Responsive design
• Customizable layouts
• Frontend translate with multiple languages
• Order management
• Promotion

Social media is a great tool for business owners to promote their brand and products as it allows them to reach out their customers while also using it as an advertising tool. Using social media makes your site looks more professional and people will see it with trust. You can consider some tips below:

• Use WP Tshirt Solution Instagram Feed feature to get data from Instagram
• Use marketing system setup of WP Tshirt Solution
• Creative content
• Attractive images, videos

We’ve found these tips quite effective. However, you should also consider your own condition to choose the most suitable way to brand your site and gain profit from it.

If you are having problems in building, navigating, customizing your website or simply want to find out more information about our product, please contact us for support. We are also available for modifying and developing website/project on demand. And do not forget using coupon code MAR_DL to get 18% Discount for purchasing items at Cmsmart.   

Best regards.