We had gone those days when we had to spend a lot of time and physical effort for almost every routine works, now, we are in an era of technology boom, the time when we can enjoy the rapidity and convenience. For example, instead of you have to go to the road and catch a taxi, you can use mobile phone and call Uber, or you don’t have to wait in queue for food parcel anymore, order in the Internet, food will be delivered at your doorstep. What I already mentioned is just the convenience in our daily life, but in this article, what I want to focus more is the product of high-tech era, it is so hot and attracts a lot of attention from the business owner, that is Saas.

Saas is defined as software that is owned, delivered and managed remotely by one or more providers. The providers will based on one set of common code and data definitions that are consumed in a one-to-many model by all contracted customers at any time on a pay-for-use basis or as a subscription based on use metrics (Gartner).

Forbes has revealed the data that from 41% in 2013, SaaS based will make up 59% of all cloud workloads. Amazing, right?

Some emerging trends in the Saas market:

  • More focus approach: We can divide the entire Saas provider market into 2 as Horizontal Saas providers and Vertical Saas providers. Horizontal Saas providers will focus on a department within the organization such as HR, admin and it will spread across industries. On the other hand, with Vertical Saas providers, the focus will be a particular industry rather than the individual departments within the organizations.
  • Saas discovery tools: A poll conducted by CISCO revealed that over 75% of all enterprises didn’t have a full organization cohesive cloud strategy in place, I mean a full, a complete strategy. Saas discovery tools and apps will cut down on cost and operational gaps as well as increase the data security.
  • The community of Saas providers has become so crowded. It is so easy to understand because the demands to apply Saas are considerably increasing. According to TechCrunch, the companies will trade at 5 times of the revenue while growing 30% year over year.

Some reasons that make Saas providers haven’t really tasted the success and people hesitate to choose Saas:

  • Although we have a lot of Saas products available on the market, not all of the providers are trusted because the investors believe more on the channel through which they got introduced to the product… So, to avoid failing, it is important to establish themselves in the market. It might be a huge initial investment but I believe that it deserves.
  • When the product hosted by Saas provider stores the corporate information, it becomes mandatory requirement for the SaaS provider to adhere to the regulatory requirements. In order to address this, there is a general trend among the investors to invest in cloud-based security in order to meet the compliance expectations.
  • Corporates look into the roadmap of the company & product before investing in the product as it might be necessary for their training requirements.