Currently, customer relationship management is much easier thanks to professional CRM systems. In addition to data collection and statistics, the CRM system also helps you to perform some automated marketing campaigns. With its practical benefits, CRM becomes an indispensable tool for businesses.

According to CRM.org, for every dollar you invest in CRM software, you will receive $8.71. This alone is enough to convince entrepreneurs to spend money on the enterprise's CRM system. However, not that you spend money will be profitable. All you need to do is choose the right CRM platform to invest in.

What is a good ecommerce CRM software, what ecommerce CRM software is best for you? and How to choose a good platform right for you? All the above questions will be answered in this article.

What features does an ecommerce CRM software need?

Ecommerce CRM software is a vital tool for businesses that want to keep track of their customers and maximize their potential. With the rise of online shopping and increased competition, it's important for businesses to have the right tools to manage their customer relationships effectively. Here are some of the key features that an ecommerce CRM software should have:

Market Analytics

A good ecommerce CRM software should provide businesses with real-time insights into market trends, competitor activity, and customer behavior. This information is critical for businesses that want to make informed decisions about their products and services, as well as their marketing strategies. With market analytics, businesses can get a better understanding of what their customers are looking for and what drives their purchasing decisions.

Marketing campaigns 

Marketing campaigns are essential for businesses that want to reach out to their customers and increase their brand awareness. An ecommerce CRM software should provide businesses with the tools to create, manage, and track email, SMS, and other marketing campaigns. This includes features like email templates, scheduling, and reporting, so that businesses can easily create and launch campaigns that engage their customers.

Activity tracking

Activity tracking is a critical feature for businesses that want to keep track of their customer interactions and activity. This includes things like email open rates, website visits, and purchase history. With activity tracking, businesses can gain a better understanding of their customer's behavior and preferences, which can be used to inform future marketing campaigns and product development.

Customer support

Customer support is a key that helps business to gain a higher customer return rate, and good ecommerce CRM software should provide businesses with the tools to manage customer inquiries and support requests. This includes features like live chat, ticket management, and knowledge management so that businesses can provide their customers with the support they need, when they need it.

Lifecycle Analytics

Lifecycle analytics is a feature that helps businesses track and understand the different stages of their customer's journey, from awareness to loyalty. With lifecycle analytics, businesses can get a better understanding of their customer's behavior and preferences, and use this information to improve their customer experience. This can include things like tracking customer churn, identifying potential upsell opportunities, and improving customer satisfaction.

Reports/dashboards

Reports or dashboards are important for businesses that want to see the results of their marketing efforts, customer support activities, and overall performance. A good ecommerce CRM software should provide businesses with real-time data and insights so that they can make informed decisions about their strategies and operations. This includes features like reporting templates, custom dashboards, and data visualization so that businesses can easily access the information they need to make informed decisions.

Workflows Automation

Workflows automation is a feature that helps businesses automate repetitive tasks, such as sending follow-up emails, assigning tickets, and updating customer records. With workflow automation feature, businesses can streamline their operations and increase efficiency, so that they can focus on more important tasks.

Knowledge and Case Management

Knowledge and case management are important features for businesses that want to provide their customers with the support they need when they need it. This includes features like knowledge base management, case management, and ticket tracking so that businesses can effectively manage customer inquiries and support requests.

Also, the above isn't all features of a CRM system, then, you may want to discover a list of full features in CRM software. "Top 36 CRM Features and Functionality List" is all you need. 

Top CRM Software For Ecommerce

Choosing an ecommerce CRM software is like choosing a partner. Choosing the right people will make your business grow like a kite. But not all written software is suitable for all businesses. That's why there is so many CRM software available in the market. But don't worry because we have listed 5 best CRM solution providers, along with an analysis of strengths and weaknesses for your reference.

Salesforce Account Engagement

Salesforce is one of the top ecommerce CRM software solutions available today. It offers a wide range of features designed to help businesses manage their customer relationships, including sales, customer service, marketing, and more. The platform provides a centralized location for storing and organizing customer information, and offers tools for managing various aspects of customer interactions.

One of the key benefits of Salesforce is its scalability. The platform is designed to grow with businesses, and can accommodate the needs of organizations of all sizes, from small businesses to large enterprises. Additionally, Salesforce offers a range of customization options, allowing businesses to tailor the platform to their specific needs and requirements.

Another major advantage of Salesforce is its integration capabilities. The platform integrates with a wide range of third-party tools and services, including marketing automation platforms, email marketing systems, and more. This makes it easier for businesses to connect their disparate systems and workflows, and to get a more comprehensive view of their customers and prospects.

However, Salesforce also has some drawbacks. One of the main drawbacks is its cost, which can be high, especially for businesses that require a lot of customization and integration. Additionally, some users may find the platform to be complex and difficult to use, especially if they are not familiar with CRM systems.

In terms of cost, Salesforce offers several different pricing options, including a free version for small businesses, as well as a range of paid plans for larger organizations. The cost of Salesforce will depend on the specific needs of a business, and can range from a few hundred dollars per year to several thousand dollars per year.

Woocommerce CRM Automation - CMSmart

CMSmart's Woocommerce CRM Automation is a powerful tool that enables businesses to automate their customer relationship management (CRM) processes on their woocommerce online store. It is an extension for Woocommerce that provides businesses with a range of features designed to help them streamline their operations and improve their customer interactions.

Some of the key features of CMSmart's Woocommerce CRM Automation include customer segmentation, email marketing automation, and order management. With customer segmentation, businesses can divide their customers into different groups based on factors such as purchase history, location, and behavior. This allows for more targeted and personalized marketing efforts, resulting in higher customer satisfaction and increased sales.

Email marketing automation enables businesses to send automated emails to customers based on triggers such as abandoned carts, new orders, and order status updates. This feature helps businesses stay connected with their customers and improve their engagement and retention.

Additionally, order management enables businesses to track and manage their orders and inventory, allowing for greater control over their operations and improved customer service.

Overall, CMSmart's Woocommerce CRM Automation is an effective solution for businesses looking to automate and optimize their Woocommerce online store. Its user-friendly interface, customizability, and range of features make it a valuable tool for businesses looking to improve their customer relationships and increase their revenue.

Zoho CRM Plus

Zoho CRM Plus offers a range of tools and features to help businesses manage their customer relationships. The platform provides a centralized location for storing and organizing customer information, as well as tools for managing sales, customer service, marketing, and other business functions.

One of the key benefits of Zoho CRM Plus is its affordability. Unlike many other CRM platforms, Zoho CRM Plus is designed to be accessible and affordable for businesses of all sizes. Additionally, the platform is easy to use and does not require extensive technical expertise, making it a good option for businesses that do not have dedicated IT staff.

Another benefit of Zoho CRM Plus is its integration capabilities. The platform integrates with a wide range of third-party tools and services, including email marketing systems, accounting software, and more. This makes it easier for businesses to connect their disparate systems and workflows, and to get a more comprehensive view of their customers and prospects.

However, Zoho CRM Plus also has some drawbacks. One of the main drawbacks is that it may not be as feature-rich as some other CRM platforms, especially in areas such as sales and marketing automation. Additionally, some users may find the platform to be limited in terms of customization options.

In terms of cost, Zoho CRM Plus is one of the most affordable CRM platforms on the market, with prices starting as low as $14 per user per month. The cost of Zoho CRM Plus will depend on the specific needs of a business, and can range from a few dollars per user per month for basic plans, to several hundred dollars per user per year for more advanced plans.

Capsule CRM 

Capsule CRM software is a web-based customer relationship management (CRM) tool designed for small and medium-sized businesses. It is an easy-to-use and customizable platform that helps businesses manage their contacts, sales opportunities, and customer interactions more effectively.

Capsule CRM's key features include contact management, sales pipeline tracking, and task management. With contact management, businesses can organize and track their interactions with customers, vendors, and other contacts in one centralized location. The sales pipeline tracking feature helps businesses visualize their sales process and identify where leads are in the pipeline, while task management allows users to create and assign tasks to team members for improved collaboration.

Capsule CRM also offers integrations with popular business tools such as Gmail, Mailchimp, and Zapier, allowing businesses to streamline their workflows and automate tasks. Its mobile app enables users to manage their contacts and tasks on-the-go, and its reporting features provide valuable insights into sales performance and team productivity.

HubSpot CRM Software 

HubSpot is a free CRM tool that small businesses can utilize to save costs. Although it limits some features, you can use it to evaluate suitability before spending more money on a Professional package.  

One of the key benefits of HubSpot is its comprehensive suite of tools and features. The platform offers a wide range of capabilities, including sales and marketing automation, customer service and support, and more. This makes it an ideal solution for businesses that want to manage all aspects of their customer relationships in one place.

Another advantage of HubSpot is its integration capabilities. The platform integrates with a wide range of third-party tools and services, including email marketing systems, accounting software, and more. This makes it easier for businesses to connect their disparate systems and workflows, and to get a more comprehensive view of their customers and prospects.

However, HubSpot also has some drawbacks. One of the main drawbacks is its cost, which can be high, especially for businesses that require a lot of customization and integration. Additionally, some users may find the platform to be complex and difficult to use, especially if they are not familiar with CRM systems.

In terms of cost, HubSpot offers several different pricing options, including a free version for small businesses, as well as a range of paid plans for larger organizations. The cost of HubSpot will depend on the specific needs of a business and can range from a few hundred dollars per year to several thousand dollars per year.

 

How to choose the best CRM software - detailed guidelines will be introduced in this video.

Conclusion

When choosing ecommerce CRM software, you need to evaluate many aspects such as business characteristics, costs, features, and customer service,... Evaluating all aspects will help you choose affordable software. 

Meanwhile, we also have a very specific analysis of the top 5 providers in the market. What you need to do now is to choose the provider that matches your criteria.

CMSmart is a great choice if you want to work with professionals. We do not guarantee that we can provide the software at the lowest prices in the market, but we can guarantee that the solution you receive is completely cost-effective. CMSmart is an enterprise with more than 10 years of experience in the field of technology solutions. Service quality and customer satisfaction are the most important things for the CMSmart team.

CMSmart team is always ready to support you 24/7, if you have any problem, don't hesitate to contact us for a free consultation.