Everybody knows that logo is an indispensable part of the formation and development of a company. However, how many people really understand what the logo is, what it shows, and what the importance of logo is? The demand for the logo will be able to appear when you get closer to launch, especially if you are designing business cards or websites.

The logo of each brand is shown on each product we use every day, for instance, the goddess Siren of Starbucks, or the stylized “Coca-Cola” text on the soft drink bottle lid. For almost people, logo is the one connecting our thoughts to operation field of companies immediately without seeing their names.

You can be easy to realize that every brand and business has own logo if you are an observant person. Nevertheless, quite many people are confused when mentioning about the logo. This article will make this affair clear and indicate the importance of logo design for companies.

What is logo?

According to wikipedia, logo is a graphic element combining with the way it expresses: An image presenting for non-commercial organizations or an enterprise, a brand, a contest, an event, an individual or a movement. According to another definition: Logo is a signal to create aesthetic appearance with the complete structure. It attains a brief information amount to convey the performance ability of an organization, an enterprise, a team, or an operation. So, how to create a good logo? You can use our NBDesginer product, this is an effective tool that can support you. Just try our demo version here.

It sounds quite academic. So, you can simply understand that logo is a visual product including image or text or both. It is used to identify an organization, a company, a person and an event. Next, we will discover the importance of logo.

What is the importance of good logo design?

As mentioned above, logo is mainly used for identification. Yet, the importance of logo is really great. Logo always bring messages to convey some deep meaning. Therefore, you can say that a logo design is simple but still super complex. How does a perfect logo design make the message outstanding? And which does it need to present? What is the importance of logo design in reality? Why is a logo so important? Which are the advantages of owning an impressive and beautiful logo satisfying necessary requirements?

Attracting customers

Using logos with impressive design and putting them on services or products of businesses can attract potential customers, promote them to utilize services or buy products of businesses. Interesting colors and unique designs are always attractive to consumers. This expresses the importance of logo.

Colorful and interesting designs often attract people because we do not live in a monochrome world. Logo is designed to arouse the curiosity and attract the concern of potential clients, assuring that at least they see and you will hope that they will buy your products. The reason is that logo creates the highlight for the store façade or is marked on product packaging.

The ability of brand awareness

This is an element in the importance of logo. Nowadays, a lot of consumers choose to utilize and believe in a new product because it belongs to the same brand of a product they used before and felt satisfied. Over time, they use more and more products and become a loyal client of the brand. Logo is used to distinguish different companies and brands on services, products, or media channels. This supports clients in identifying services or products of each brand. Later, they can utilize services or products of a company again without being confused with direct competitors of the company.

Long time ago, raising cows is the main job of Westerners. They often used a heated iron bar with a peak engraved with a simple symbol. After that, they pressed it into the cow body to mark the ownership. The brand logo has to show the similar thing. Depicted on business cards and products, brand logo shows the ownership. This proves to your potential customers or the whole world that who you are, which kind of services or products you are selling, or which benefits you are providing for customers.   

Synchronizing brand designs

Placing a logo sample on all packaging, marketing publications, media, products, websites, and so on, is a way to synchronize, advertise the brand, connect messages and images every place where the brand appears. Moreover, enterprises can raise brand awareness level through logo designs appearing on services or products with such a wide range.

Logo design trends 2020:

Building loyalty for the brand

Sometimes, maybe to reflect some changes of the companies or update their images, the will be redesigned. Marketers realize this but users will do not like this. They will feel betrayed a little bit when they are familiar with the favorite brand logo. At this time, they must “brainwash” to find something new. A familiar and easily recognizable logo will support enterprises in building loyalty for the brand. Each enterprise needs to promote brand loyalty as it brings a very great influence.

The importance of logo in brand loyalty:


Easy to distinguish from competitors

There are several logos presenting for specific products or industries. For example, how many pizza shops have you seen with the image of an Italian chef with a tall while cooker hood, mustache and grin? Besides, maybe he is holding a huge pizza.  A perfect logo is the one daring to be different. A good logo design reflects what your brand is about. However, it should be distinguished with other competitors. If you want your business to be outstanding, you should know how to make a good logo. To have a perfect logo, you are able to design by yourself or hire a service specialized in designing. You can contact Cmsmart support team if you are needing to find professional and creative solutions for your logo in particular and E-commerce enterprise in general! We will try our best to consult for you. 

Appearing everywhere

One of the ways to advertise the message and brand is placing your logo into everywhere you want it to appear, online or inside of the shop, etc. Everything you create will connect with the brand and logo if you develop the rigid connection between logo and brand. A simple logo is the best if it appears on various media or all documents. In other words, the importance of logo is shown in the fact that it appears everywhere. 


These are some information about what logo is, and the importance of logo design for busineses. If your organization has been in business but your logo cannot develop roles mentioned in this post, or you have just started a business, you should think of generating a more impressive and unique logo. One more time, click right DEMO of Wordpress Online Design Tool from CMSmart. You can design a logo in an easy way that doesn't know any design skills. Thank you for reading.

Best regards!



Hello everybody! My name is Tunie Smith. I am a content marketing specialist at NetbaseJSC. At Netbase, my major is content marketing. I researched about E-commerce from 2018 to 2020. At that time, I also studied UX. Some of my hobbies are taking photos, reading books, playing badminton, playing chess, walking, painting, cooking, baking, paddling, etc. I have experience in working with social channels and creating content for websites as well as know how to create attractive and impressive content.

Currently, I am responsible for advertising products, being creative in content, updating promotion and event information, proposing and planning for Marketing tool application. My strengths are writing content, planning content strategies, considering ideas about content marketing, managing social networks, and researching customers' behaviors. Moreover, I have a thinking of a publisher and a good presentation skill. I can totally work under pressure. In addition, I know clearly about social trends. I also have good project management skills and the ability to analyze content.

I am quite enthusiastic and passionate about working. Moreover, I have a high sense of responsibility. I always hope that more and more customers believe in our products. Don’t hesitate to comment in the comment box if you have any tips to share or questions about our product quality!

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