Which is the Color Swatch Feature on e-commerce websites?

As you know, color is always one of the important factors that determine customer buying behavior. However, there are still many store owners or website owners who have yet to realize its importance to their sales. So in this article, I will introduce you to the Color Swatch Feature on e-commerce websites. Let's go!

A little story

To get started this article with content about the color swatch feature, we will look at a daily case study as follows. Imagine yourself in the shoe store. You see beautiful, cool shoes that you really like in the sale section. However, you would like it more if it was Black instead of White. So bad, it turns out the store does not have that Shoes in Black. In order to get to that Shoes, you would need to spend much time waiting at the store and find it in the warehouse. Wouldn’t it be a lot easier for you if every color of those shoes is next to each other but with different price tags instead?

If your websites have products that come in different colors, your visitors would feel boring and lose time in the scenario above if your website does not have the color swatch feature.

What can you do?

With the Color swatch feature, you can choose between all of the available colors on the sale website of the same product on the same page without any extra navigation or page reloads thanks to AJAX. So instead of moving other pages of the website to look for all of the colors of the same product that the website has, customers know exactly which colors are available. Some product information such as sizes, price, detail description, and availability of the selected color will also get updated along with the product pictures each time you select a different color on the page.

Besides, color swatches can also improve conversion rates from "traffic" to "order" because it decreases the number of clicks and time for visitors to find the information that they want. If you know According to Jeffrey Zeldman’s “Three-Click Rule”, the suggested number of clicks on your website to search for information no more than three mouse clicks. In the case of an E-Commerce site, color swatch on the product page can greatly improve the chance of finding the product that a customer wants with minimum clicks.

Above is my opinion about the Color Swatch Feature on e-commerce websites. I hope this post has brought you some useful information. If you have any detailed questions about Color Swatch Feature, please contact Mr.Vincent.

Thank you for reading and keep following us to get more information in the next article! Bye, See you soon!

Sales Consultant Manager

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