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In recent years, Responsive website may not be the strange concept with any people who are in eCommerce industry. So in this article, we will focus on 5 main advantages of a responsive website to online business owners. Hope you enjoy it!
The sites with responsive design can be considered as fluid, the content of them will move freely across all types of devices and screen resolution, in terms of both grids and images. It just likes when you pour the water, it will spread out or draw in to make its contents fit any space and retain the appearance. Regardless of using desktop, laptop, tablet or smartphone, the content of search result will still appear the same.
Although you are good at applying tools and have a lot of tricks related to building website, the fundamental factor is content, it is always the king, foremost success metrics. It enables visitors to consume content on any website through the device of their choice and preference, anytime. It is not exaggerated that responsive website expands your customers segmentation, it helps you reach consumers who use tablet, smart TV, laptop, etc, this market is actually a fertile market you should never ignore.
Responsive web design will not cost you too much money, it is evident truth. If you still feel confused, let's make a comparison. Instead of designing one responsive website, you need to design a website for desktop users, tablet users, smart phone users, etc. separately it will cost you more about three or four times. Moreover, the time you spend to design those things, you can use it to do other tasks that will benefit your business more. If you look at the aspect of SEO, a responsive website is better and more effective than others because you can get more traffic and leads from your website. And finally, your sale revenue and ROI will increase.
Using a separate website for mobile and desktop to manage your campaigns will require far more efforts, resource and time rather than just using responsive website, you can see the whole picture easily and if you want to check any details, that is also OK, so convenient. One thing we want to remind that as mentioned in part 3, if you are in SEO campaign, a responsive website is the key factor you should take advantage.
Don't forget the giant Google, they hold and control all the rules of the game. Google recommends responsive website because it uses one URL and same HTML irrespective of the device, that crawling and indexing the content become more easily than ever. When the supreme decider chooses you, you will be the winner in that race.