Choosing the best website platform for small business is considered important as much as selecting the foundation when building your home. With so many website platforms to choose from, it can be confusing when it comes to choosing the right one for your business. So, in the article, we would like to share the Top criteria you should consider when choosing the best platform for your business and the best website platform for your small business in the marketplace.
Criteria you should consider when choosing the best platforms for your website
Ease of Use
When choosing a website platform for your business, make sure you are choosing a user-friendly and easy-to-use website builder. As each website platform requires a different level of technical expertise. A clear menu structure will let you create and navigate a website quickly. For your customers, it enables them to find the content they are looking for faster and easier. The best website platform for small business will have user-friendly features, therefore this criterion is the first one on this list of criteria you should consider.
Pricing
Pricing is always one of the indispensable parts when selecting a website platform. Depending on the use of the website, the price can be various. When it comes to this, you should consider the other costs involved in creating your website such as domain registration, hosting, SSL, business email, eCommerce feature, etc whether it offers for free or not. If not, how much would you have to pay for hidden costs?
Your technical expertise
One of the criteria you should consider when choosing the best platform for your small business is your knowledge of the platform. Different website platforms require different levels of technical knowledge. So, if you are planning to create your website on your own, make sure you are ready to spend time learning a platform. When you get the most out of your website, it can have a significant impact on the success of your business.
If you hire freelancers or agencies to help you build and take care of your website, then your technical expertise won’t be a major problem. However, if you have a lot of technical knowledge, then you can leverage the tracking and insights combined with marketing strategies, which will help you improve the bounce rate of your website, reduce cart abandonment and drive more sales.
Design & Features
What’s more? A good website platform for small business will offer thousands of elegant website templates for you to choose from along with flexibility and easy to add additional tools and third-party like Google Analytics, CRM, Marketing tools, etc.
Resource and Support
Before choosing the best website platform for your small website, make sure the website platform you are considering has resources that help you learn and implement your website smoothly and effectively. The tutorial and documentation should be provided by video or text so users can learn easily. For customer support, make sure that is available when needed.
Nowadays, most well-known platforms like Shopify, WordPress, Wix, and BigCommerce have a wealth of resources to guide you, including blog and video content provided by them and users.
In short, what is the most valuable website platform? An ideal website platform for small business:
- Is affordable
- Is extremely easy to use
- Provides e-commerce options
- Supports different content formats
- Has essential features
- Comes with plenty of helpful tutorials and resources
Best Website Platforms to build a website
WordPress - best website platform for small business
WordPress is considered the world’s leading eCommerce platform as 40% of websites in the world are powered by WordPress. There are plenty of reasons why many users choose to use WordPress. WordPress is widely known for its ease of use as you can add pages, images, blog posts, and so on without needing much coding skills. With more than 55,000 plugins from the WordPress plugin directory, it works to help you add functionality to your website. However, this doesn’t mean that WordPress is just only for a simple website. Those are why WordPress is considered the best website platform for your small business. It is still a great option if you want to create directories (e.g. classified ads), social network, marketplace, etc.
Pros:
- User-friendly interface
- A vast number of plugins
- Great for SEO
- Freedom to design website
- Limitless functionality
- Frequent Updates
Cons:
- Keeping up with updates is a major concern
- Security vulnerabilities
- Optimizing site speed can be challenging
Prices:
WordPress is a free website platform on the list for any type of business. However, you still need to pay for a domain name and web hosting to get your site live. Normally, you can be charging $14.99/year and $7.99 per month respectively. However, you can totally get started with only $2.75 per month with Bluehost, which is one of the best WordPress recommended hosting providers.
WIX - Best website platform for small business
Are you looking for another website platform for your business? Wix is another choice for you. With Wix’s drag and drop builder, it makes the processing of building a webiste a breeze.
Wix is a fully hosted platform that comes with tons of templates for you to choose from. With these fully-editable, you are free to design a great-looking website. Besides, it also has a plenty of free and paid apps that let you install on your website in order to increase the functionality of the website.
What’s more? With WIX, you are no longer have to worry about being hacked or your website breaking because it’ll take care of it.
Wix is not quite a great ideal for every types of businesses like eCommerce or big brand, however, it’s still the best website platform for small business who have a shoestring budget and want a website that doesn’t require much coding skills.
Pros:
- Good site speed
- Massive template collection
- Intuitive drag and drop interface
- Easy to use
- Great Seo
- Extend your site features with Wix app market
- It takes care of your site security
Cons:
- There are no unlimited plans
- The starter plan doesn’t remove ads from your site.
- If you want to switch to a new template, you have to start from scratch
Prices:
- Free plan
- Connect Domain: $5 a month (not available in the US, unfortunately)
- Combo: $16 a month
- Unlimited: $22 a month
- Business Basic: $27 a month
- VIP: $45 a month
BigCommerce - best platform for ecommerce website
BigCommerce is one of the popular eCommerce website platforms for small business that allows you to create your online store to the next level. It comes with all the tools and features you need to expand and operate your online business seamlessly in one place. It also offers more than 180 free and paid themes so you build and customize your online store to suit your needs without any coding knowledge. If you are planning to run an eCommerce website, BigCommerce provides more than 65 payment gateway integrations such as Square, Stripe, Amazon Pay, Apple Pay, and more while doesn’t charge transaction fees. You only need to pay credit card processing fees to your chosen provider.
By taking care of the technical side, Bigcommerce allows you to focus on your core business functions, selling, and marketing.
Pros:
- Easily scalable
- Outstanding features
- No transaction fees
- 24/7 customer support
- Integrate with all popular payment gateways
- Solid SEO features
Cons:
- Only 12 free theme options.
Prices:
- Standard plan: $29.95 per month.
- Plus plan: $79.95 per month.
- Pro plan: Starting at $299.95 per month.
- Enterprise plan: Quote-based pricing.
See more Top 10 Most Popular Ecommerce Platforms 2021
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Compare Top 09 Best Free Ecommerce Website Builders Part 2
In conclusion
We hope this article has helped you understand the factors you need to consider when choosing the best website platform for small business for your business and you can choose the best suitable for you. Kindly let us know if you have any questions in the comment section below or via our support system. We are happy to help
CMSMART CLUB has released a variety of useful web development and digital marketing services. Some of them are currently offering free. Visit our Club to experience it now.
Thanks for reading!
Andrea
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As an experienced Ecommerce Support and Maintenance specialist, Ms. Andrea possesses a deep understanding of the intricacies involved in managing and optimizing e-commerce platforms. She is adept at troubleshooting issues, resolving technical challenges, and ensuring the smooth operation of online stores.
Ms. Andrea is known for her meticulous attention to detail and her ability to quickly identify and address issues that may arise in e-commerce environments. Her strong analytical skills enable her to diagnose problems efficiently and provide effective solutions to minimize downtime and maximize performance.
In addition to technical expertise, Ms. Andrea excels in client support and communication. She is highly responsive, attentive, and dedicated to providing exceptional customer service. She understands the critical importance of maintaining customer satisfaction and goes above and beyond to address inquiries, resolve concerns, and deliver prompt resolutions to any support-related issues.
Ms. Andrea's role extends beyond reactive support. She also takes a proactive approach to ensure the ongoing maintenance and optimization of e-commerce platforms. She keeps up with the latest industry trends, platform updates, and best practices to ensure that clients' online stores are continuously improved, secure, and up to date.
With her strong problem-solving abilities, attention to detail, and dedication to client success, Ms. Andrea is an invaluable asset to any organization seeking reliable and efficient e-commerce support and maintenance. Her commitment to excellence and customer-centric approach make her an exceptional professional in the field.
Outside of work, Ms. Andrea enjoys staying current with advancements in e-commerce technology, attending industry conferences, and furthering her knowledge in order to provide the best possible support to her clients. Her passion for e-commerce and her commitment to delivering exceptional results set her apart as a true expert in the field of e-commerce support and maintenance.
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