What is eCommerce CRM?

E-commerce CRM (ECRM for short) is a customer relationship management system designed specifically to help eCommerce businesses manage customer contact information, purchasing behavior, and other analytics data.

Does eCommerce need CRM?

Utilising a CRM for an eCommerce company can be incredibly powerful. As there is no face-to-face contact with customers a CRM strategy is a great way to keep in touch with customers, notifying them of relevant sales, personalized discount codes or loyalty bonuses.

What are the types of CRM?

There are three main types of CRM: Operational, Analytical, and Collaborative. Operational CRMs use sales, marketing, and service automation to streamline business growth. Analytical CRMs focus on gathering and analyzing customer data to improve their experience. Collaborative CRMs facilitate information sharing between various business units, such as the sales, marketing, technical and support teams.