Nowadays, customer behaviors are changing from searching about a wide range of retailers to engaging with the brands who give them good shopping experience. Therefore, customer lifetime value and customer retentions are crucial measurements for merchants. These factors can be improved by learning from insights such as: average number of orders, average order value, most recent order, etc. or some numbers about cart abandonment, order cancelation, etc.

A strong Magento CRM should tell merchants all these information that can be filtered by date, time period, store locations, products, customer IDs, or other segments. In additions, there are many other important features, which are related to sales and marketing management, for example:

• Contacts management
• Sales cycle management
• Marketing automation configuration
• Stores and websites reports / analytics
• Social media channels management
• Email marketing integration

And of course, one of the most important feature for a CRM system is to be integrated perfectly with Magento, as well as other sales and marketing systems.