Google statement: Mobile loading speed is a ranking factor

You are selling online? You are operating a webstore? There is an announcement from Google about mobile loading speed ( start from July 2018) you should consider:

The “Speed Update,” as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page. The intent of the search query is still a very strong signal, so a slow page may still rank highly if it has great, relevant content.
—Google’s Webmaster Central Blog—

Mcommerce apps has been developing with a variety of interesting functions such as voice-based search, immersive experiences, omnichannel presence, modern functions, and engaging concepts. To attract customers, web owners usually update the latest app functionalities and provide high quality product images. However, one problem occur, these images will require more time to load. So the question is how to reduce mobile time loading? Let read this article:

1. Optimizing images

We all understand that regardless of mobile or web, web owners always try to provide the best user experience with visuals, theme, and content. But HD images and oversized images will take more time to load than usual so, check some tips to optimize image as much as possible:

  • Crop and resize oversized images
  • Use image editing tool to optimize
  • Remove color depth at the acceptable level
  • JPEG will be the most preferred image format
  • Never leave src code of empty images

2. Minimizing server responding time

There is a fact that the longer your server waits to respond to a request, the slower your page loading process is. As expert’s opinion, the standard time for processing the request on server is 200 milliseconds of the received request. Your server should begin transmitting the first byte of resources within milliseconds. Therefore, the mobile loading speed will depend a lot on the coding structure, execution, and resource allocation.

Some suggestions:

  • Check the server configuration and have proper improvement plan for server
  • Using the web hosting services and appropriate allocation of resources if it is necessary

3. Minifying CSS and JS files
One more factor that increase the loading time is the extensive use of scripts and styles. So don’t forget to optimize and minimize assets. Check your site carefully and find out redundant and irrelevant data that you can eliminate without affecting page’s layout.

The last words,

Over 80% of online purchases are made on mobile. When you consider and improve every little thing, you will win the battle of futuristic and innovative mCommerce apps.