That's what one of our clients, Jessica, told us. She was running a small mug store on WooCommerce—sales were okay, but stuck.
Until she discovered personalization.
Until she discovered Cmsmart.
Fast-forward 30 days:
- ✅ Her store was redesigned with AI product options
- ✅ Customers could design their own mugs with 3D preview
- ✅ AOV jumped by 42% — and she finally felt in control
Want to learn how she did it (and how you can too)?
🎓 Join our FREE 30-Day Email Course:
"Personalize, Launch & Scale – The Smart Ecommerce Way"
You'll get:
- ✔ 1 lesson a day, straight to your inbox
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- ✔ No tech jargon. Just strategy that works.
There are a lot of articles from the different experts about how an eCommerce business works but I can conclude briefly that it is basically also a retail channel but it is more complicated. But there is another related business model that I would like to explore in detail which we call the virtual marketplace model like Ebay or Amazon.
What is the virtual marketplace?
Advantages of Marketplace model:
We can say that this is the win-win business model when every participant can also gain benefits. However, there are some serious flaws you should never ignore.
Disadvantages of a Marketplace Model
This business model is so great but it does not mean it is the bed of rose for you.
The Future of the Virtual Marketplace Model
Nothing is perfect and advantages still exist but they cannot prevent marketplace model from developing across countries. In fact, the biggest e-commerce marketplaces could be bigger, and more valuable, than the biggest pure-play ecommerce players. With a lot of retailers, joining really big marketplaces with the best traffic numbers can make them survive in this fiercely competitive environment. Therefore, it can be said that the future for virtual marketplace í actually bright.