It can be said that finding a good niche is the first step you must do to achieve success. So how to find a niche for the printing business? Maybe you can research on the internet by using some tools, or start from your passion and interact,... Many ways you can try to do it. You must consider four factors when choosing your market: market size, profitability, competition, and growth potential. But this step can be deployed after you find your niche. 

Now, let’s explore what you should do to find a good niche for printing business?

Why find a niche market for your print business is necessary?

Why do you have to know how to find a good niche? A good niche market can bring more benefits for you. 

A niche that can give you more opportunities, it has fewer competitors. In that, customers will be lower cost-sensitive and you will have more margins. Not only that, a small market allows you to reduce the fee for promotion, and you can distribute the money for other activities. A niche market allows you to offer services and products better. You focus resources on customers and can make many loyal customers. A loyal customer can help you increase your presence by word of mouth, therefore more people will know you and buy your products. 

How to find a good niche in printing business: Features to look for

Finding a good niche is not easy, but you can follow the guideline on how to find a good niche, and through it you will get more knowledge about it.

Step 1: Do your research

Researching is the first step on how to find a good niche and it is very necessary. It can provide more information that you can’t imagine. To do it you can use helpful tools. Below, we will introduce some tools that can help you to research the trend in current.

Google Trends

Google Trends is a tool that provides the latest information on global trends and updates it quickly. It helps users compare results of google searches by offering statistics and comparing keyword trends. You can explore trends by researching the keywords relatively. And you can use it for free. This tool is very helpful when you use it to support in learning how to find a good niche.

Google Adwords

This tool allows you to research keywords related to your niche including the average monthly keyword searches in the global or in a region. In addition, it provides information on the level of competition of that keyword. Through it you can know what keywords are most searched then you have a list of trends currently. 


Finally, Trendhunter is one of the largest providers of trend data. Trendhunter provides free trend data (in the form of articles) and also has a number of other solutions including choosing custom insights, books, events…

After researching, you can have a list of trends in current, they are interested in by many customers, so you can consider choosing one trend that is affordable for your business. So this step is very important on finding a good niche. 

Step 2: Identify real problems that you can solve

Customers have many problems, so you must choose the problem that your product can solve. Providing the right product that can solve a customer's problem will help you satisfy the customer and improve your reputation. Remember, finding a niche is not as important as identifying the right customer problem. Therefore this step is considered the not missing step in how to find a good niche. To identify customer problems, be it through social listening, customer surveys, or research through tools. 

  • Social listening: through social media sharing, you can research by searching keywords or topics that are relative to your customer.  

  • Survey: do a survey that uses the question ask the customer, sometimes customers don’t know what their problem and what they know, so your mission is to find it.

Step 3: Compare yourself to the competition

Comparing yourself to the competition can help you position yourself better.

Competition is one of the most important factors that affect your business. Compared to the competition is the best way to find the blank that no one offers the service or product. To do it, you must know what your competition offer, and what makes them different. 

You must take yourself different from another business unless you will fails. Some businesses have a team to research competitors because they have stronger power. You can research them on the internet, this way can help you save money.

Compare to the competition that makes you know where are you in the competition, so you can position yourself in the market. And you have to know who are your competitors From it you can make the right decisions.

How to find a good niche, it just needs three steps, that sounds easy, but you must evaluate the market and consider it thoroughly before choosing the niche. 

See more How to start a printing business online 

Examples of profitable niches in printing business 2022

Above are guidelines step on step how to find a good niche, then we will share some trending niche products as examples. You can refer and find your own niche.

Phone case


According to Statista, 79% of smartphone owners use phone cases. Which, mainly young people aged 18-49 (accounting for 83%). Both men and women have a high rate of use: 82% of male respondents had cases, while 90% of female respondents did. The average income of $30,000 or more. (Business Insider)

The global mobile phone protective case market is growing proficiently, projected to grow at a CAGR of 6.5% during the expected period from 2020 to 2028, starting from $21.36 Billion in 2019, reaching $21.61 Billion in 2020, and is projected to reach $35.81 Billion by 2028. (VerifiedMarketresearch)

Tote bags


Nowadays, Tote bags are popular because of their convenience and eco-friendly, 73 percent of consumers own custom tote bags (Factorydirectpromos). The majority is woman, study by Jonathan C. Gano-an show that the rate of use of tote bags in females is more than in males. In addition, in another study on the rate of tote bag use among women, more than 64% of women used this type of bag. The age group 20-49 years old is the most environmentally conscious, in addition, this is also the age that uses the most tote bags. (Statista)

The predicted growth for the tote bags market share from 2021 to 2026 is $7.47 billion at a progressing CAGR of 6.37%. (Technavio)

Yoga mats


Mostly women of 18-49 age. According to the US Yoga Population Statistics, 72% of female practitioners, and aged 18-49 accounted for 62% of all yoga practitioners. (The Business Research Company). They have disposable income for yoga classes, apparel & gear; looking for stress relief, flexibility and strength; orienting health & fitness.

The global yoga mat market size is projected to grow from $8,984 million in 2020 to $10,430 million by 2025, at a CAGR of 3.0% during the forecast period 2020 to 2025. And is likely to reach $13.01 billion by 2029. (GlobeNewswire)


Through our guidelines on how to find a good niche, you probably already understand, that finding a good niche is not easy, but you can use helpful tools to support this task. Finding a good niche will be a good start for your business. After that, you can make money from it. Have a great start!

We worked with more than 50.000 customers in the printing industry. So we are the partner you can trust, and our team pleasure to support you. You can leave comments or contact our support team to get our assitant.   

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