Befor Creating an E-Commerce Website Like Amazon for your business you have to know How to find the best selling items on amazon? Where to find products to sell on amazon? What not to sell on Amazon could be a better question. Amazon Marketplace merchants have over 350 million unique goods listed on the marketplace.

Consider your favorite goods. They're almost certainly all available on Amazon. Consider a product that you wish existed. Look for it—there's a strong possibility you'll come across it on Amazon. However, you don't want any old goods to sell on Amazon. You need to find best selling products to sell on Amazon that will make you the most money with the least amount of effort.

There's nothing wrong with it. There is nothing. However, it turns out that finding a low-cost, in-demand product is exactly what every other vendor wants. Bummer. You'll have to think beyond the box. Googling "How to find top selling items on Amazon" is a fine place to start, but you should go further. Fortunately, you've arrived at the correct spot.

We'll guide you through the top-selling Amazon goods below (as of 2021). Woah, woah, woah—don't go any farther down the page just yet. These aren't always the things you'd like to sell. We're just searching for some ideas.

Let's take a look at what these best-selling Amazon goods have in common. In this post, we will teach you How to Find Best-Selling Amazon Products to Sell.

1. Top Selling Items on Amazon

Not every private label product will be profitable. Certain things, in fact, will not sell at all. This is why it's critical to have precise criteria when picking what to offer on Amazon. When finding items to sell on Amazon FBA, consider the following:

  • High Demand: Look for goods with at least 300 monthly sales. That equates to 10 sales every day, which is an excellent starting point.

  • Low Competition: Ideally, you want to identify things that aren't being sold by a lot of other individuals. This will make climbing to the top of the rankings simpler.

  • There aren't many reviews: Customer input is an important aspect of Amazon's search algorithm. It will be difficult to be noticed if the top items in a category all have thousands of reviews. Look for niches with less than 200 top sellers.

  • Weighing less than 5 pounds: Items that are hefty cost more to freight and are more expensive to store. This is especially critical if you are importing from China. Look for lightweight things to help you save money on shipping. Profit margins are higher when expenditures are low.

  • Sizes less than 18" x 14" x 8": Larger goods cost more to transport, and because they take up more shelf space, you'll be charged extra for storage. So, if you want to save money, go for smaller products.

  • Sales Price: $10 - $70: You want to offer things that aren't so cheap that you can't make any money off of them, but also aren't so expensive that they frighten people away. The sweet spot is generally between $10 and $70.

  • 25% of Sales Price: Look for things that you can sell for around four times the cost of sourcing them from a wholesale provider.

  • Everyday Use Items: Items that people require on a regular basis tend to sell well.

We urge you to develop your own needs, but keep in mind that the recommendations above should only be used as guides. Almost all of the finest goods to sell include the characteristics stated above. Down here are also the best selling items on amazon to you to consider.

1.1. Books

Books are a hugely popular category on Amazon, especially as traditional book stores continue to close. New releases and best-sellers, as well as older classics, are all available for less than $20. Books are a feasible alternative as a seller since you can often buy them in bulk and then sell them on Amazon for a substantial profit.

1.2. Clothing, Shoes & Jewelry

From workout gear to sunglasses to jewelry, the Clothing, Shoes, and Jewelry category is undeniably popular – but it's also oversaturated, so you must guarantee you can provide something distinctive and at a reasonable price. People don't shop on Amazon for high-priced brand things; instead, they hunt for bargains. The best items are now all under $17, and they include a simple sleeveless tank top, blue-light blocking glasses, and high-waisted leggings in a variety of 25 colors.

1.3. Electronics

Because of the significant mark-up/profitability potential and the lower Amazon selling costs (8.16 percent instead of the typical 15.3 percent above £100 with FBA), this category is ideal for Amazon.

Electrical devices are constantly popular for utilitarian reasons (broken kettle - purchase new kettle), fashion reasons (my kitchen will have red accessories to 'keep up with the Joneses' - buy red kettle), and quick technical progress - the latest must-have' craze or fad. Shipping might be more expensive and risky, but there are margins for the astute seller.

1.4. Toys & Games

Some of the top-selling games on Amazon may surprise you with their simplicity; for example, the third best-selling item on amazon is a basic $6 deck of Monopoly Deal cards. Toys often perform well if they are already popular or if they are sold in quantity; for example, Play-Doh is on the top-selling list in a 10-pack.

Along with buying particular goods, you should investigate which Amazon categories work well. In order of popularity, these are three common categories sold on Amazon and the Marketplace:

  • 64.3 million goods were sold in the home and kitchen category.

  • Clothing, shoes, and jewelry accounted for 33.4 million units sold.

  • Tools and home improvement accounted for 11.1 million product sales.

Of course, the more popular the product category, the more fierce the competition. It's critical to define your specialty to avoid competing with the 300,000 other search results for "white t-shirt.". Let's look at how to find a product to sell on amazon to narrow down your selections.

2. Common Characteristics of Best-Selling Products On Amazon

Best-selling things appear and disappear (seemingly hourly) on Amazon's bestseller's page, yet there are reasons why they do. Let's take a look at what these goods have in common and see what we can learn from them:

  • Low Cost: All of these things are reasonably priced. Everything is under $65. Investing in low-cost things might also help you reduce risk. Consider purchasing 100 Beats by Dre headphones, which would cost you at least $15,000. Stocking up on 100 packs of baby wipes, on the other hand, may only cost you $1,500. Profit margins on these things vary greatly, but so does the amount of risk.

  • Recurring Purchase: With the exception of the Crocs and Blink Mini, almost all of these goods are likely to be repeated purchases. People will require several battery packs, software subscriptions, diapers, and gift cards.

  • Evergreen: Products come and go with the seasons, although some are more evergreen than others. Diapers will always be needed by parents, and families will always require additional batteries. However, if you revisit this list in June, you could discover that swimwear is one of the top-performing categories.

  • Positive Reviews: All of the products on this list have 4-star or higher reviews. They're all close to 5 stars, with the exception of the Crocs.

  • High Review Volume: Each of these goods has thousands of reviews, implying that they've had thousands of purchases and (provided feedback from) thousands of favorable experiences.

 3. Tips to Help You Finding items to sell on amazon

Just because an item is a best-seller on Amazon doesn't imply you should sell it. If you asked me, I'd say we already had enough Crocs. There are more than enough. That is more than enough.

You must locate goods that are brand-consistent. It's also a plus if you enjoy, care about, and utilize the products you're selling. If you're a 40-year-old balding male (which is perfectly normal), shampoo products might not be for you—and that's fine. Again, you do not need to enjoy or use the items you offer, but it does help.

With over 150 million Amazon Prime users (think about that for a second) on the site, you're certain to find a healthy-sized audience for just about any niche—whether it's Star Wars LEGO kits or crossfit foam rollers.

Having said that, finding items to sell on amazon isn't as simple as Googling "Best Selling Products On Amazon" and hitting the first link that appears. That's why there are so many Crocs. Allow us to assist you in narrowing down your search. Follow these steps to identify the correct on-brand, in-demand, and not-too-competitive items on Amazon:

3.1. Conduct manual research on

To manually investigate popular products on Amazon – which might help you determine which product to sell – begin with Amazon's best-selling items in a certain category. Once you've explored a category and its sub-categories, you should be able to zero down on a specialty.

When browsing Amazon's best-sellers list, you may want to glance at the "Customers also bought" section for suggestions on comparable goods.

After you've compiled a list of things, use Google Keyword Planner to discover if those items have search volume, which suggests a degree of demand. Alternatively, you might utilize Sellerapp's Amazon-specific product intelligence service. Sellerapp provides a seven-day free trial, allowing you to begin researching popular items on Amazon using keywords to refine your choices. And this is one of the important steps to solve the question of how to find best selling products on amazon.

3.2. Use a Chrome extension to look for items in a certain market.

There are two popular Chrome extensions to help you conduct keyword research on Amazon: Jungle Scout, which shows you monthly sales volumes on products, displays products with low competition, and allows you to save products to track them over time; and Keyword Explorer, which allows you to search for keywords. Without a doubt, Jungle Scout's analytics can assist you in swiftly and effectively narrowing down on a product or market in which you may flourish. However, Jungle Scout is very expensive, especially if you're just getting started finding items to sell on amazon.

Unicorn Smasher is the free alternative to Jungle Scout; while the data isn't as precise as Jungle Scout's, and it misses some of Jungle Scout's complex features, it's still a useful free choice for gathering projected monthly sales and estimated monthly sales income for Amazon items.

3.3. Identify a market gap.

You could stumble across a gap on Amazon through basic organic search; for example, when I search "women leggings," there are over 100,000 results, but only 1,000 for "cycling leggings women pink.". This is the basic step to finding items to sell on amazon.

This is an oversimplified example, but there are occasions when you need to narrow down your product search in order to discover a location to make an impression on Amazon. Many individuals currently offer leggings, however there may be a style, color, or kind of legging that is absent from the site.

Alternatively, you might identify a market gap by analyzing customer reviews in your product's specialized market. Even though there are many items that are identical to yours, you may find that buyers are dissatisfied with the present brands and desire something that you can supply.

3.4. Look for items that don't have a lot of competitors.

If you're finding items to sell on amazon to offer a product that now has 100,000 search results, it'll be challenging to stand out from the crowd and get the sales you desire. Fortunately, it's quite straightforward to locate a niche inside a broader market with less competition, ensuring your product is more readily identified by searches – and, best of all, those searchers are likely to be more ready to buy your product since they had to search for a more particular phrase.

For example, suppose you wish to offer cookbooks. As a search keyword, "cookbooks" yields almost 70,000 hits.

Alternatively, "Cookbooks for Instant Pot Cooking" yields just 3,000 results. Not only is your product more likely to become a best-seller in this area, but it's also a more specific term — if someone searches "Cookbooks," they may mean anything from "Kids cookbooks" to "Holidays cookbook." However, if someone searches "cookbooks for rapid pot cooking," they are more likely to be pleased with your goods.

3.5. Seek for categories that have at least three results with Best Sellers Rank (BSR).

Amazon's Best Sellers Rank (BSR) takes into account both recent and past sales of an item, therefore a high BSR shows that the product is in great demand, which is important to  finding items to sell on amazon. However, if only one product in a category has a high BSR and none of the others are best-sellers, this is not a positive indicator.

For example, suppose you wish to offer sports items but discover that "soccer balls" only has one item with a high BSR. Further investigation reveals that "basketballs" is a category with many best-selling goods on the first page. This is a positive indicator since it indicates that there isn't a single "best" product and reflects a user's desire to investigate several options before settling on one.

Finally, you want to see a product with a high BSR since it indicates that there is a need for that product – but you also want to see other goods with a high BSR in that category, which indicates that there is still opportunity for your product to flourish.

3.6. Pay Attention to Amazon Customer Reviews

On Amazon, reviews are crucial. Even the most inexpensive items will fail if they do not constantly receive positive feedback. Before you buy something, read the reviews. Customers that like your items are more inclined to make repeat purchases and return them, which is exactly what you want. You can also find items to sell on amazon at customer reviews.

You should also pay attention to the number of reviews. Ideally, you should look for items that have thousands of reviews—that way, you'll know it's a safe investment.

However, some other excellent options may not have received as many reviews as of yet. They may have only 50 or so reviews. Examine the input to determine whether it is phony or real. If they're true, the product could still have a lot of potential.

4. Conclusion

To fully flourish on Amazon, you must be able to provide distinctive, low-cost items with little competition.

Because of the platform's oversaturation, it's more difficult than ever to stand apart, therefore selling on Amazon for the sake of selling on Amazon isn't a good idea. Instead, you want to be certain that you can actually provide something of worth.

If you already have a product in mind, use the advice above to fine-tune your strategy and discover a specialized group within a bigger market. If you don't have a product in mind, start with the basics: where to find products to sell on amazon, what are the most popular Amazon keywords, and which items are the most successful?


Once you've compiled a list based on keyword research, examine if related items that the consumer could find more interesting or helpful than those already available on Amazon. Thank you for reading! We hope this post will give you the answer about how to find best selling products on amazon.

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Rose Helen

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Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
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