Magento is one of the very popular and functional open source e-commerce platforms. It is used by more than 100,000 e-commerce websites around the world. Besides, Magento's themes are fully customizable and allow you to launch a fully functional online store within minutes. However, managing a successful ecommerce website is kind of a big challenge. As people do shopping online more and more than ever, the competition is getting fiercer. Therefore, in this article, we would like to show you how to improve user experience on Magento website to bring better user experience. Let's check out now.

What is user experience?

User experience (UX) refers to the quality of user experience and feedback that users get through interactions with the website, app, device or service you provide. In short, it's the good and bad feeling a person gets from using a product or service.

Why UX is important?

UX connects users with your product, meets the user's needs, and fulfills your goals. UX helps you to create a useful, comprehensive, and satisfying product or service. Doing so will increase audience engagement, conversions, and revenue. Recall your experience using Apple or Amazon. They weren't the makers of the first smartphone nor the first ecommerce site. What they do is change the way we interact with products, making them easy to use.

The difference between UX and UI

Many people confuse with the user experience (UX) and user interface (UI). Essentially, the user interface is part of UX. It includes visual design (like colors and typography), branding, and layout. It determines how your product looks. UX, on the other hand, is about how your product works. In short, the UI is the visually appealing part, while the UX is the interactive part.

How To Improve User Experience On Magento Website

1. Simplifying add to cart process to enhance user experience

If your page needs to be reloaded when customers add, modify quantity or delete products from your shopping cart. Then you are in the middle of the complicated adding to cart process. This lengthy process will frustrate shoppers and reduce the user-friendly experience, and can also have an impact on your sales volume. You can improve the adding to cart process with an enhanced extension. So, how to improve user experience in this situation?

With our Magento Ajax Cart Pro Extensions users can add, update or remove products from the Ajax pop-ups on your Magento eCommerce store in a much easier way without reloading the cart repeatedly.

You can check out the DEMO to discover the reason why you should have it.

Also, maybe you want to watch the overview of How to install Magento Ajax cart Pro extension

See more: Main Features For Magento Ajax Cart Extension

2. Pictures and Videos

Because the product cannot be touched, therefore, owning a visual aid is a necessary and useful for an e-commerce site and it will help you improve user experience. This tool allows delivering the most realistic and vivid image or video so that viewers can see if it is right for them or not. Also, ensure images and videos are of the best quality to provide a better e-commerce customer experience.

Magento product video extension keeps your website up to date. Product videos can easily be added and ranked, so customers can receive new information regularly.

Giving customers a comprehensive product insight by providing complete product information. You can upload instructional videos, reviews, testimonials or product marketing videos.

Besides, sellers can submit videos they want to show their products, and your customers can upload videos they expect from the front-end.

3. Allowing reviews to improve user experience

Customer reviews are likely to make users trust the product more because they believe that it will also be the experience they will experience when using that product. So, allowing reviews is one of the best ways to improve user experience. Hence, the more reviews on the web the more customer trust you. It also encourages the business to bring in the best quality products to get the best reviews. However, keep both bad reviews under control and address them. Bad reviews can influence a customer's buying decision.

4. Simplifying your check out process to improve user experience

Attracting visitors to your ecommerce website, providing them with an outstanding user experience, and getting them to buy from you are all challenging aspects. But keeping your customers interested in making a purchase while they provide their personal and checkout details on your checkout page is a bigger challenge.

About 87% of online shoppers abandon their cart during checkout if it's too long or complicated. So, it's time to simplify your check out process to improve user experience.

How to deal with it?

One step checkout extension for Magento 2 is a great solution to reduce customer abandonment and increase conversions.

For store owners, it will help reduce required steps in the default checkout process from 2 to 1. All payment information will be displayed on one page to help your website become professional in the eyes of customers. You will be amazed at the dramatic increase in your store's conversion rates after installing our One-Step Payments for Magento 2.

For customers, they can see all available payment methods and which one suits them. Besides, they can edit product quantity or delete during checkout without having to back up shopping cart page view. This extension brings convenience and time saving shopping for your customers.

Check out the DEMO for more information. 

Seemore: Optimize Checkout Process With Magento 2 One Step Checkout Extension

Looking for the way to install One step check out for Magento 2? Check out the video below

Conclusion

Hopefully this article of How To Improve User Experience On Magento Website has brought to you much useful information. If you know any ways to improve user experience, leave comments in the section below and I will update it frequently.

If you have any question about our article or our products or you are looking for Magento custom services, feel free to contact our support team. We are willing to answer all of your questions.

Thank you and best regards. 

Rose Helen

Shop Owner

Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
As an Ecommerce Project Consultant, Rose Helen excels at overseeing project lifecycles, from inception to completion. She ensures projects are delivered on time, within budget, and with the highest level of quality. Her exceptional project management skills enable her to effectively communicate with stakeholders, manage resources, and mitigate risks throughout the project journey.
Rose Helen is a strategic thinker who leverages her extensive knowledge to identify opportunities for improvement and innovation. She provides valuable insights and recommendations to optimize e-commerce processes, enhance user experiences, and increase online sales.
With her strong communication and collaboration skills, Rose Helen builds strong relationships with clients and key stakeholders. She fosters a collaborative environment, working closely with cross-functional teams to ensure seamless project execution and alignment with business objectives.
Beyond her technical expertise, Rose Helen is dedicated to delivering exceptional client service. She goes above and beyond to understand her clients' unique requirements and provide them with personalized solutions that drive tangible results. Her commitment to client success is evident in her approach and the long-term relationships she builds.
Rose Helen's passion for e-commerce, coupled with her extensive experience and project management skills, makes her a valuable asset for organizations looking to thrive in the digital landscape. With her guidance, businesses can navigate the complexities of e-commerce projects and achieve their objectives with confidence and success.