With all retailers, makes your products visible with consumers is very important. If consumers do not know about the presence of your products, you will have no chance to sell products.

When people go to an eCommerce store, they will try to find the products that they are looking for. They probably use the search box, navigation through site menu… If they cannot find products they want, they will leave and you will lose a customer.

So, the website owners should makes their products are easy to find and accessible. This is one of many aspects that can impact user experience, nobody want to spend so much time just for searching a product. In this article, we will talk about how can you improve your site experience and make your products are easy to find.

Site Navigation

Website navigation is very important and there are many factors that can impact browsing experience of visitors. In order to improve your navigation, all factors of navigation must be studied and you can “experiment” to find the best way for your site. Here are some ideas that can be useful with you:

Consider using breadcrumbs which help users know where they are on your site, what store section, category, and subcategory they are.

Make sure that all main browsing elements like menus, breadcrumb, and search box… have a certain degree of consistency in the position.

If you have a big store with various types of product and huge number of products, using a mega menu that can help you to arrange your products by the most professional way. With mega menu, visitors can access to any category or subcategory quickly and accuracy.

Search Function

Search box is indispensable element with all website, especially with ecommerce website. When you are in a store with large catalogue and you want to find a product, search box is where you are expected to see first. So, the search box should be placed in a highly accessible position, where users can catch it easily. And remember that don’t put any similar text boxes nearby the search box because it can make customers distracted and confused. In addition, here are some extra tips to improve searches in your store:

Accept the synonyms, the common typos or possible word variations: this help users can find what they are looking for. You also can accept acronyms (Examples: js for javascript, US for United States) and correcting typos (“-igth” instead of “-ight”, “-ougt” instead of “-ought”).

Using predicting and auto-complete in searches to help users can enter the search keywords quickly. This will bring better experience for users because they don’t have to enter full search terms. Some of extensions like Ajax search, it will display the suggestion results after user enter few letters and they just need to choose from among the most probable options. This will save a lot of time while help users to find the most precise terms for what they are looking for.

Arrange results on the basis of their relevance with the keywords that users entered, but better if allows user to rearranging them by other criterias like: date of product release, price, etc…

Bring the better search experience for users by offering searches with filtered. For instance, when users search for “t-shirt”, they will be able to choose displays the results with the filters like color, size, material, etc…

Make the search results become more attractive with images and descriptions… therefore users can easily find the product that they are looking for.

Purchasing alternatives, recommendations, reminders…

You can improve product findability in a more “passive” way for users. In details, even when customers do not search for some specific products, they are probably to buy the alternative products which they are viewing, the products they have recently viewed, some related products with the product they have just purchased, or the recommended products, etc…

This makes products are more findability because they don’t need to make an “effort” to find what they want, they can easily to find products that they are interested, means that customers have better shopping experience.

Rose Helen

Shop Owner

Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
As an Ecommerce Project Consultant, Rose Helen excels at overseeing project lifecycles, from inception to completion. She ensures projects are delivered on time, within budget, and with the highest level of quality. Her exceptional project management skills enable her to effectively communicate with stakeholders, manage resources, and mitigate risks throughout the project journey.
Rose Helen is a strategic thinker who leverages her extensive knowledge to identify opportunities for improvement and innovation. She provides valuable insights and recommendations to optimize e-commerce processes, enhance user experiences, and increase online sales.
With her strong communication and collaboration skills, Rose Helen builds strong relationships with clients and key stakeholders. She fosters a collaborative environment, working closely with cross-functional teams to ensure seamless project execution and alignment with business objectives.
Beyond her technical expertise, Rose Helen is dedicated to delivering exceptional client service. She goes above and beyond to understand her clients' unique requirements and provide them with personalized solutions that drive tangible results. Her commitment to client success is evident in her approach and the long-term relationships she builds.
Rose Helen's passion for e-commerce, coupled with her extensive experience and project management skills, makes her a valuable asset for organizations looking to thrive in the digital landscape. With her guidance, businesses can navigate the complexities of e-commerce projects and achieve their objectives with confidence and success.