If your ad budget is tight and you don't know where to start. How to promote an event?

Event promotion can seem overwhelming if you're trying to solve all the problems at once. There are so many different ways to promote events online, it's hard to know where to start. However, you can break your plan down into smaller parts, and things seem much easier to achieve.

Don't worry, we're here to help. Promoting your event doesn't need to be complicated, and it certainly doesn't have to break your bank. In fact, you can go a long way without paying anything. Yes, you heard right: You can promote your event for free.

As it turns out, there are many strategies that’ll help get your event noticed. if you are wondering How to promote an event, below are some effective ways to promote events, let's check out now.

How To Promote An Event: 8 Actionable Tips For Promoting Your Event

1. Use your event hashtag every chance you get

The first step of How to promote an event is it’s time to start using hashtags for promotion!

Make it a habit to use hashtags when mentioning your events. Use a unique hashtag when it comes to your events. So when customers click on a hashtag, they can follow the event's posts.

This applies to your social media posts as well as other marketing channels. Strengthening the hashtag helps to hold your event firmly in place and keeps it on the mind of everyone.

That's not all. Mobilize your event participants (like speakers and performers); make sure they know the event's hashtag # and suggest they use it when talking about the event. That will also help you reach your audience base.

Take advantage of the following social media channels: Facebook, Twitter, Instagram, Pinterest, and Google+.

But, be careful! According to Simply Measured, if you posted a post with more than 2 hashtags end up will get 32% less engagement than those with no hashtags at all. Don’t become a #HashtagSpammer

2. Get Smart about SEO

The next step of How to promote an event is to get smart about SEO. SEO plays a vital role in website development when selling tickets. Because almost people use Google to find specific information about the event happening around them. How they could find your events if your events didn’t show up in search engine result pages.

Whether you want to keep up with updates or publish your event posts, you can benefit from dedicating a little love to SEO.

With SEO, you need to learn a few simple concepts, including:

  1. Knowing what words people use to search for events
  2. Optimizing your content for those keywords

For example, if your event is “a music concert in London”, you might want to use that phrase when describing your event. But how do you know what a user is looking for?

You can take advantage of some of the free Keyword Planner keyword research tools (This one requires an AdWords account, but setting up is quite straightforwards.)

Or you can use the Technical SEO services. So, what is the technical SEO services? Technical SEO refers to optimizing your website and server to help crawl and index your website more efficiently (to help improve organic rankings). Technical SEO that helps visiting and interpreting your website can improve search visibility, generate more leads, and drive conversions.

How to promote an event by using Technical SEO services?

So, if you want to improve website performance and capture more leads and traffic, you can use Cloodo’s Technical SEO services. Furthermore, we have many other services for Digital Marketing, so you can access our fan page for more information. https://www.facebook.com/Cloodo-Get-Projects-104627688065773 or share your project with us at [email protected]. That would be great if we connect with each other.

3. Make your tickets easy to buy

One of the most important parts that cannot be ignored of How to promote an event is helping customers buy tickets from anywhere in an easy way.

  • Third-party ticketing platforms

If you sell your tickets through a third-party ticketing platform, you should consider keeping all of your events under one record. That gives everyone a quick overview of all your upcoming events.

Plus, there is an added benefit here. For example, someone coming to see one of your events might be interested in some other event. Or maybe they have friends who are interested in your events. Therefore, it's a great way to get in touch with all the events you're organizing.

  • You own a website or a blog.

If you already own a website, what you'd expect is that people will click on it to buy tickets and register for your event website. So how do you sell tickets online on your website? Using a WPEvent - Woocommerce Event Tickets and Calendars plugin is a great choice for you.

With this Woocommerce Event Tickets plugin, your customers can easily register to attend any events from anywhere from your website. They can search, view all your events, and choose the event that best suits them. No need for any call or meeting for participation. Besides, this plugin allows your customers to easily determine the time, location, and view details of event-related information. Besides, integrated with a different type of payment options, make sure that your customers are paid in advance or receive a deposit

Discover more highlight features about this WordPress Event Ticket Plugin? Check out the DEMO here for more information.

  • Social media channels

If you are creating an event or a post about the event on social media like Facebook, make sure that you have a "Get tickets" call to action in your post (and preferably on the page you're linking to).

4. Sell special tickets

How to promote an event by selling special tickets? Here are some "special" tickets to help grab the attention of customers that you should take advantage of:

  • Early bird tickets

This is a ticket for those who are acting quickly. Book a limited number of tickets for early sale, at a price lower than your standard ticket. People who buy your "Early bird" tickets save money. And it also helps to attract customers' attention. This is a win-win strategy.

  • Group ticket

Why not seduce your guests to bring their friends along? Helps cheaper when buying multiple tickets in groups.

  • Ticket bundles

If you're serving food, drinks, and selling some sort of merchandise at your event - consider incorporating these when purchasing tickets. “Buy tickets and get your first drink at the bar for free” is an attractive value proposition.

  • VIP tickets

VIP tickets cost more than your regular admission tickets, but those who buy them receive perks like better seats or faster entry into the venue.

These 4 special tickets will definitely help you sell more tickets. Don't ignore them.

5. Embrace social media

The use of social media around the world is on the rise. Without a doubt, this is one of the most popular online activities that users engage in. Statistics on social networks from 2019 show that there are 3.5 billion social media users worldwide and this number is only growing.

Source: Pewinternet, 2018

Facebook has been shaping the social media landscape since its launch and is continually evolving to meet the needs of its users. With more than 2.32 billion monthly active users, Facebook remains the most widely used social media platform.

Source: Pewinternet, 2018

That's why you can use social media as a great way of How to promote an event. However, it is important that you be limited to a few main channels, not overspread across multiple social media channels. Here are some of the main social networks you should consider:

  • Facebook: This will most likely be your main profile repository. You can share event details, add a "Find a ticket" link (as we described) and interact with your audience or answer customer queries. Other audiences who are interested in your event may share those questions
  • Twitter: Great for quick, real-time updates both before and during the event. One of the best places to use your hashtags.
  • Instagram and Pinterest: These visual channels are great for sharing some of the event showcase images

6. Activate your attendees

Guess who is your most supporters? Your event guests! They liked your event enough to sign up or buy tickets in the first place. It won't take much effort to convince them to spread the word.

Encourage them to promote the event with their friends and to use your hashtag whenever they talk about it.

You can offer a number of benefits to people who share the event and invite friends to join, such as free food and drinks. If you show your guests that you appreciate them, you will often find that they are willing to meet your expectations.

Additionally, your performers and speakers have an interest in promoting the event. They already have a huge fan base and asking them to share the event will definitely help capture the attention of the audience.

Let them use it on their own website or blog for quick and easy ticket purchase. Their fans won't have to click through to another website.

7. Use email marketing

Wondering How to promote an event? Social media may be thriving today, but don't underestimate email marketing.

If you already have a list of attendees from a previous event, email is the perfect way to keep them up to date on your upcoming event. If not, start building one right away. Create a registration form to receive the latest news about the event via email. They will be able to receive the latest notification of the event and you will receive a direct line to contact your guests.

8. Run competitions and giveaways

Touch into people’s competitive nature and desire to win. Kick-off competition and giveaway across all your key marketing channels.

How to promote an event on Facebook? You can create an event like “Share this event with friends” or “Tag a friend” competition. Or share memories about something that related to the event and who gets the highest like will get a free ticket.


Now you know some way to promote your event. We hope that this How to promote an event: 8 Actionable Tips For Promoting Your Event is useful to you. Looking for more tips to promote your event? Stay tuned on CMSmart.net

If you have any questions about this article, SEO services, or How to install and configure WPEvent – Woocommerce Event Tickets plugin, contact our support team. We are ready to answer all of your questions as soon as possible.

Thank you and best regards.


Rose Helen

Shop Owner
Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
As an Ecommerce Project Consultant, Rose Helen excels at overseeing project lifecycles, from inception to completion. She ensures projects are delivered on time, within budget, and with the highest level of quality. Her exceptional project management skills enable her to effectively communicate with stakeholders, manage resources, and mitigate risks throughout the project journey.
Rose Helen is a strategic thinker who leverages her extensive knowledge to identify opportunities for improvement and innovation. She provides valuable insights and recommendations to optimize e-commerce processes, enhance user experiences, and increase online sales.
With her strong communication and collaboration skills, Rose Helen builds strong relationships with clients and key stakeholders. She fosters a collaborative environment, working closely with cross-functional teams to ensure seamless project execution and alignment with business objectives.
Beyond her technical expertise, Rose Helen is dedicated to delivering exceptional client service. She goes above and beyond to understand her clients' unique requirements and provide them with personalized solutions that drive tangible results. Her commitment to client success is evident in her approach and the long-term relationships she builds.
Rose Helen's passion for e-commerce, coupled with her extensive experience and project management skills, makes her a valuable asset for organizations looking to thrive in the digital landscape. With her guidance, businesses can navigate the complexities of e-commerce projects and achieve their objectives with confidence and success.