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With the pandemic driving more consumers online, e-commerce is booming and offers an opportunity for entrepreneurs to start their own businesses.
Read MoreWith the growing competition in the e-commerce industry, building a strong brand identity is crucial for the success of any e-commerce website.
Read MoreWith the great huge benefits of an e-commerce website, this type of business operation is blooming across the world in different fields. On the other hand, some challenges still exist.
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Suppose that you spend one day just for visiting the websites, can you count how many times you enter a website with bad or even terrible UX? We sure the answer is not just several sites. Many visitors feel annoyed and disappointed with websites that ignore the important role of good UX practices.
In any step of building website, it is crucial to pay attention and detect carefully the common UX problems if you want to retain customers. So, what is UX traps and how to avoid? Here are four most common traps and solutions:
Forms
In short, the main function of forms is gathering information about users, clients, and customers but many online forms have the problem of lacking instruction.
When you want to collect some specific information from visitors, let’s emphasize them or even give some example for those special formats. It is really annoying for both visitors and you when working with unexpected answers.
Providing placeholder text means designers give you a hint about the type of information they are willing to find, the convenience is undeniable. However, sometimes, customers complain that there is encountered placeholder text stubbornly staying when they type in the form field. In this case, most of customers have to stop typing, select everything, delete it, and waste time to start all over again. This interruption annoys them so much.
Just think about what can make you feel so angry like trying to enter a website but finally you only receive an error message, no more information provided. What customers expect is more explanation about error as well as solutions. If your website just gives an error message and the request to redo, no one wants to interact with the sites anymore. The higher engagement can be built only when customers receive correct information at the first time.
Large, fixed navigational headers
The problems with large header and all of the navigational elements appear when visitors scroll down the page, a lot of content will be blocked. You will wonder whether it is an annoying issue. Yep, you may feel frustrated because your needed information may be hidden. This issue even becomes more seriously if a site is brought down to mobile size and the large header is still kept in place. The space on mobile is not large as on the desktop. It had better turn certain navigational elementsinto small icons and visible place.
Low contrast
Simply is usually highly appreciated; however, working with a black background is so tired. Never forget contrast, especially in web design.
Despite simple or complicated content provided, the text should be clear and easy to read. With smartphones, a super thin font is favored. The contrast should be enough for your eyes to make out the letterforms.
Contrast makes it easy and discernible between colors.A high rate of contrast from background (text, links, and icons) is a great idea.
If your website satisfies some requirements such as easy to read or quick loading, the chances visitors take some actions will be higher. CTA may be a button, but sometimes it’s just a simple text link surrounded by white space.
Touch targets on mobile
Clicking or tapping the wrong things on smartphones is normal because those links or buttons are near the edge or the corner of the screen. Let’s put away the 4 corners of a screen to avoid problems mentioned above. So, space for these elements is extremely important.
You can read more interesting Ecommerce articles at https://responsivetemplate.com/