According to GrandViewResearch, they predict that the online event ticket market will reach under $70 billion by 2025. Gone are the days when customers have to queue for hours to buy tickets to their favorite concerts. Nowadays, wherever you are, as long as you have a mobile phone or a laptop connected to the Internet, you can buy tickets online. This opens up many opportunities for companies of all sizes to market their events to a global audience via the internet.

Even so, it leads to stiff competition. It is important to make online ticketing support quick and hassle-free. However, if you are wondering how to sell tickets online, in this post, we will show you How to sell tickets online step by step. Let’s check out now.

Step 1: Create an Event Registration Website

The first step to sell tickets online, you need an event registration website where customers can visit to view your events and purchase tickets from their devices. What You Need to Get Started:

1. Domain Name: Choose a memorable domain that aligns with your event or brand.
2. Hosting Provider: Opt for reliable hosting services like Bluehost, SiteGround, or HostGator to ensure your website performs smoothly.
3. WordPress Platform: WordPress is an ideal choice due to its flexibility and user-friendliness.
4. Event Management Plugin: Enhance your website’s functionality with an event management plugin like WPEvent - WooCommerce Event Tickets Plugin.

If you are completely new to this field, then you can contact our support team. They will help you to create a professional and user-friendly website, not only for event hosting but more.

Besides, if you already have an online ticketing event website, and you are looking for the best WordPress event ticket plugin that has many powerful and customizable features to meet your needs, let’s try WPEvent - Woocommerce event tickets plugin.

Why WPEvent Plugin?

CMSMART’s WPEvent plugin simplifies the entire event ticketing process. Whether it’s a seminar, concert, or sports event, this plugin offers:

• Unlimited Event Creation: Manage multiple events simultaneously.
• Recurring Events: Plan and manage repeated sessions with ease.
• Payment Gateway Integration: Accept payments securely through platforms like PayPal and Stripe.
• Google Calendar Sync: Ensure both your team and attendees stay updated. 
• Multiple Listing & Detail Layout: Display events in various layouts to enhance user experience and match your site’s design.
• Event Date, Location, and Attendee Management: Effortlessly track event schedules, locations, and attendee details in one centralized system.
• Compatible with Any WP Themes: Seamlessly integrates with any WordPress theme, maintaining consistent design and functionality.
• Advanced Event Management Panel: Take control of all event aspects, from ticketing to reporting, through a powerful and intuitive admin panel.

Explore the WPEvent Demo to experience its capabilities firsthand.

Step 2: Add Event Descriptions and Visuals

A well-designed website is only half the battle; your content must captivate and inform visitors. Include:

• Event Details: Answer the basic questions of Who, What, When, Where, and Why in your event descriptions.
• Engaging Visuals: Use high-quality images or videos to highlight your event’s unique aspects.
• Value Proposition: Explain why attendees should join. Whether it’s learning, entertainment, or networking, emphasize the benefits they’ll gain.

For example, describe how attendees will enjoy a live concert, gain industry insights in a seminar, or interact with renowned speakers in a workshop.

Time to make your website stand out from the crowd. Imagine a portrait of your customer and imagine you are talking to them face to face while writing your event description by answering questions:

1. Who, What, When, Where and Why?

• Who is organizing the event?

• What is the event about?

• When is it happening?

• Where is the location?

• Why should attendees join?

Let them know what your event is about. A short, clear description enough to grab their attention. Give them a reason why they need to attend your event, whether it's a class, a lecture, or an event. They definitely will learn something from those events or they will feel excited when attending the concert, visit their idols, singers, musician, etc.

2. Highlight Benefits:

Clearly communicate the value attendees will receive, such as learning opportunities, entertainment, or networking.

3. Use a Conversational Tone:

Write as though you’re speaking directly to your audience. This helps establish a connection.

4. Incorporate Visual Elements

High-quality images and videos significantly enhance the appeal of your event page. Showcase previous events, venue setups, or promotional trailers to build excitement.

Your event description is the first point of contact with potential attendees. It needs to be engaging, informative, and visually appealing.

Step 3: Choose How You Want to Get Paid

Before your events go live, you need to set up payments for your ticket sales. There are 2 forms of payment, direct payment, and online payment. You can send tickets to customers and collect money directly. Or you can use a third-party payment gateway like Paypal or Authorize.net. Our WPEvent Woocommerce event ticket plugin comes with different types of integrated payment options, make sure customer's registration is paid in advance or receive a deposit.

Direct bank transfer: take payments in person via BACS. More commonly known as direct bank/wire transfer.

Check payment: take payments in person via checks. This offline gateway can also be useful to test purchases.

Cash on delivery: have your customers pay with cash or by other means upon delivery.

Step 4: Start Sales and Promote It

Now that you've created your event website and selected your payment method, you're ready to sell tickets. So how to sell event tickets online? You can't sell tickets if no one knows about your event, so now's the time to market it. Obviously, you don't have to wait until your ticketing event starts to start promoting it. Make use of social media, because word of mouth is a powerful advertising tool.

Social Media Marketing

1. Engaging Posts: Share captivating visuals, behind-the-scenes content, and countdowns to build anticipation.
2. Targeted Ads: Use platforms like Facebook and Instagram to run ads targeting specific demographics.
3. Influencer Partnerships: Collaborate with influencers to amplify your reach.

Where the customers are, we are there. Post links to your event page wherever your audience spends time online, whether it's Facebook, Twitter, a blog or a forum. Running ads for your event on social media is also a way to help you reach many potential customers. Ask your followers to share your posts and spread the word.

Email Campaigns

1. Send personalized emails to your subscriber list with:Event details and ticket links.
2. Early bird discounts or exclusive offers.
3. Reminder emails as the event date approaches.

Contests and Giveaways

Organize contests where participants can win free tickets. This not only boosts engagement but also creates buzz around your event.

Cross-Promotion

Collaborate with local businesses, sponsors, or media outlets to expand your promotional reach.

Likewise, the more time and effort you spend promoting your event, the more tickets you will sell. Just make sure you have a nice ticket, a smooth registration process, and a built-in online payment method in place before you start telling people about your event.

Step 5: Track Your Sales

Tracking your sales performance is essential to understand what’s working and where improvements are needed. Analytics provide valuable insights into customer behavior and ticket sales trends.

What to Track

1. Real-Time Sales Data: Monitor ticket sales and revenue generation.
2. Customer Insights: Identify repeat buyers and reward them with discounts or exclusive offers.
3. Conversion Metrics: Assess how effectively your promotional efforts drive ticket purchases.

The WPEvent Plugin includes an advanced reporting panel, offering detailed analytics to help you refine your strategy and maximize sales.

Now Let Get Started

Selling tickets online is an excellent way to expand your event’s reach and simplify management. By creating a professional website, using an event management is a good ideal. While there are many WordPress event ticket plugins out there, WPEvent is one of the few plugins worth checking out. The plugin comes with a bunch of basic features to help manage and sell tickets online. You can try the DEMO here to experience it. 

Take advantage of WPEvent’s features to streamline the process, from ticket creation to check-in. If you have any questions about setting up your online ticketing system, contact our support team or leave a comment below. Let’s work together to make your event a standout success!

Rose Helen

Shop Owner

Rose Helen is a highly accomplished Ecommerce Project Consultant with a strong background in managing and guiding successful e-commerce projects. With her exceptional expertise and strategic mindset, she helps businesses achieve their goals in the digital marketplace.
With years of experience, Rose Helen possesses an in-depth understanding of e-commerce platforms, technologies, and best practices. She works closely with clients to analyze their needs, develop tailored strategies, and execute effective project plans that drive growth and success.
As an Ecommerce Project Consultant, Rose Helen excels at overseeing project lifecycles, from inception to completion. She ensures projects are delivered on time, within budget, and with the highest level of quality. Her exceptional project management skills enable her to effectively communicate with stakeholders, manage resources, and mitigate risks throughout the project journey.
Rose Helen is a strategic thinker who leverages her extensive knowledge to identify opportunities for improvement and innovation. She provides valuable insights and recommendations to optimize e-commerce processes, enhance user experiences, and increase online sales.
With her strong communication and collaboration skills, Rose Helen builds strong relationships with clients and key stakeholders. She fosters a collaborative environment, working closely with cross-functional teams to ensure seamless project execution and alignment with business objectives.
Beyond her technical expertise, Rose Helen is dedicated to delivering exceptional client service. She goes above and beyond to understand her clients' unique requirements and provide them with personalized solutions that drive tangible results. Her commitment to client success is evident in her approach and the long-term relationships she builds.
Rose Helen's passion for e-commerce, coupled with her extensive experience and project management skills, makes her a valuable asset for organizations looking to thrive in the digital landscape. With her guidance, businesses can navigate the complexities of e-commerce projects and achieve their objectives with confidence and success.