Do you know how Zara increases their revenue by up to 20% per year? They offer customized products by integrating the product builder feature into their website. By providing the chance to create clothing that fits customers’ demands, Zara has successfully attracted a large number of customers.

So in the end, what is a product builder that has such great effects? Discover in this article with us, You will not only know what a product builder is, but you will also be able to understand the benefits it brings. Besides, you can also discover the essential features that a product builder needs to have.

What Is a Product Builder?


A product builder is a tool or platform that allows users to create, customize, and configure products according to their specifications and requirements, usually in real time. This can include physical products, digital products, or a combination of both.   

A product builder is a software that streamlines the process of creating products. It provides a user-friendly interface where customers can select options such as color, size, material, and other specifications to personalize a product. The custom product builder then takes care of the manufacturing and assembly process, providing customers with a fully customized product. This type of tool can be used in various industries, including manufacturing, e-commerce, and even in the creation of digital products such as websites and mobile apps.

What Is Woocommerce Product Builder?

WooCommerce Product Builder is a plugin for the WooCommerce e-commerce platform that allows customers to build and customize products on the front-end of a website. It enables customers to select various options, such as size, color, material, and other specifications, to create a unique and personalized product. This plugin integrates with the WooCommerce platform, so once a customer has finished building their product, they can proceed to checkout and purchase the item directly through the website. This tool is commonly used by e-commerce businesses selling custom or made-to-order products.

Why Should You Use Product Builder?


Increased Customer Engagement

Product builders provide customers with a more interactive and engaging way to customize products, leading to higher customer satisfaction. By allowing customers to see a visual representation of their choices, product builders can create an emotional connection with the product, which can increase the chances of a sale.

Improved Sales

Product builders reduce the risk of abandoned carts by allowing customers to build and customize products in real-time, reducing the uncertainty and confusion that can come with the order. By giving customers the ability to create a product that is exactly what they want, businesses can increase their chances of successful sales.

Streamlined Production

Product builders automate the process of generating product specifications, reducing the time and effort required for manual data entry. This can result in improved accuracy, faster production times, and reduced costs for businesses.

Enhanced Product Customization

Product builders provide customers with a wide range of options to personalize products, allowing them to create unique and high-quality items. This can increase the perceived value of the product, leading to higher customer satisfaction and repeat business.

Improved Customer Experience

Custom product builders provide an intuitive and user-friendly interface, making the customization and ordering process more efficient and enjoyable for customers. This can lead to improved customer loyalty and increased repeat business.

Increased Brand Differentiation

By offering unique and customizable products, businesses can differentiate themselves from competitors and increase their competitive advantage. Product builders can help businesses stand out in a crowded market and increase their brand recognition.

Some Popular Product Builder in 2023



A cloud-based product configurator that allows businesses to build and sell complex products with ease. it can streamline the product design and ordering process. It provides businesses with a visual and interactive platform to configure, price, and quote complex products. 


A tool that helps manufacturers, distributors, and wholesalers sell more by making it easy for their customers to customize products online. Buildout is a product builder tool designed for use in the construction industry. It provides businesses with a platform to build and customize complex products, such as custom cabinets, furniture, and other products. 

Shopify Product Builder

A plugin for the Shopify e-commerce platform that enables customers to build and customize products directly on the website. It allows businesses to create and sell custom products, such as t-shirts, phone cases, and other products.

BigCommerce Product Customizer

BigCommerce Product Customizer is a product builder tool designed for use with the BigCommerce platform. A tool that allows customers to personalize products using options such as size, color, material, and other specifications.


NBdesigner is a powerful product builder tool for eCommerce businesses looking to provide a unique and personalized shopping experience to their customers. With NBdesigner, businesses can easily create custom products such as t-shirts, phone cases, mugs, and more, allowing customers to design their own products and express their individuality.

NBdesigner is user-friendly and requires no coding or design skills, making it accessible to businesses of all sizes. With a simple drag-and-drop interface, businesses can easily add design elements such as images, text, and graphics, and even incorporate custom templates for specific products.

The NBdesigner tool integrates seamlessly with popular eCommerce platforms such as Shopify, WooCommerce, Magento, and more, making it easy for businesses to add product customization to their existing online store. The tool also includes features such as unlimited design options, real-time preview, and automatic printing and order fulfillment, making it a complete solution for businesses looking to offer custom products.

In addition to providing a unique and personalized shopping experience, NBdesigner also offers businesses the ability to increase their sales and profits. With the ability to offer custom products, businesses can differentiate themselves from their competitors and attract customers looking for a one-of-a-kind shopping experience.

Learn more about how Nbdesigner - product builder work by watching the below video. 

PFL Product Builder 

A cloud-based solution that enables businesses to create custom-configured products and sell them online. PFL Product Builder is a product builder tool designed for use in the printing industry. It provides businesses with a platform to build and customize print products, such as business cards, brochures, and other products. 

WooCommerce Product Add-Ons

A plugin for the WooCommerce platform that allows customers to add additional options, such as engraving, to products during the checkout process. WooCommerce Product Add-Ons is a product builder tool designed for use with the WooCommerce platform. It allows businesses to create and sell custom products, such as t-shirts, phone cases, and other products. 

Must Have Features Of Product Builder


Product Configuration

This feature allows customers to select options such as size, color, material, and other specifications to build and personalize a product. The product builder tool should have an easy-to-use interface that allows customers to see the options available and make selections based on their preferences.

Real-time Visualization 

A real-time visualization feature allows customers to see a visual representation of the product as they build it. This can include images, 3D models, or other graphics that give customers a clear understanding of what the final product will look like.

Option Management 

This feature allows businesses to manage the options available for a product, including adding or removing options, setting pricing, and determining availability. Option management should be intuitive and easy to use, allowing businesses to quickly make changes to the options available.

Inventory Management

Integration with inventory management systems is critical for businesses that sell products online. This feature ensures that product options are only available if they are in stock, preventing customers from ordering products that are not available.

Order Management

Order management is a critical component of any e-commerce platform. A product builder tool that integrates with order management systems ensures that customer orders are properly processed and tracked, reducing the risk of errors or confusion.

Customization Rules

Customization rules allow businesses to set constraints on the customization process, such as requiring certain options to be selected or limiting the number of options that can be selected. This helps businesses ensure that customers are building products that meet their standards and specifications.

Product Pricing

This feature allows businesses to set prices for different options and combinations of options. Dynamic pricing can also be set based on the options selected, allowing businesses to offer customers different prices based on the specifications of the product.

Product Variants 

The ability to create different variants of a product, such as different sizes or colors, is an important feature for businesses that offer a wide range of products. Product variants allow customers to select from a variety of options, increasing the chances of a sale.

Product Images

Displaying images of products and options is critical for customers who are building and customizing products online. Product images should be high-quality and accurately represent the product, helping customers make informed decisions.

Product Reviews

Displaying customer reviews and ratings can help increase the credibility of a product and influence customer purchasing decisions. Product builder tools should include a review and rating feature, allowing customers to read feedback from other customers.

Product Data Management 

Managing product data, including product descriptions, specifications, and options, is an important component of any e-commerce platform. Product builder tools should include a product data management feature that makes it easy for businesses to keep the product information up-to-date and accurate.

Mobile Responsiveness

With more and more customers using mobile devices to shop online, it's important for product builder tools to be mobile-responsive. This means that the product builder should display and function properly on mobile devices, providing customers with a seamless and enjoyable shopping experience, regardless of the device they are using.

How to Choose a Right Product Builder


Choosing the right product builder is an important decision for any business looking to offer customizable products to their customers. Here are some factors to consider when selecting a product builder:

User-friendly Interface

The product builder should be easy to use and navigate for both the business and their customers. A simple and intuitive interface will increase the likelihood of customers using the builder and making a purchase. 

Customization Options

The product builder should offer a wide range of customization options to meet the specific needs of the business and their customers. This includes options for color, size, material, and more.

Integration With Ecommerce Platform

The product builder should seamlessly integrate with the ecommerce platform used by the business to ensure a smooth and efficient customer experience.

Mobile Responsiveness

With more and more customers shopping on their mobile devices, it's important that the product builder is mobile responsive and works well on different screen sizes.

Customer Support

The product builder provider should offer excellent customer support, including technical support and assistance with customization and integration.


The cost of the product builder should be reasonable and affordable for the business, taking into account any ongoing maintenance or upgrade fees.


Do some research to check the reputation of the product builder provider. Look for customer reviews and ratings to get an idea of their performance and customer satisfaction.

By considering these factors, businesses can select the right product builder that will meet their needs and provide a great customer experience.


Product personalization is a strategy that helps businesses make huge profits. These products are not priced in the usual way. In addition, many customers are also willing to pay more for personalized products and services.

Many businesses have successfully applied this tool, allowing customers to build products to their liking such as Zara, Mercedes, etc. They have also seen success based on increased sales. and customer satisfaction index. If you want to try our product builder. You can try our product builder tool completely free of charge. If you have problems downloading the free trial version or have any difficulty, contact us for a free consultation.

Best regards,


Mrs. Selena is a highly accomplished professional specializing in e-commerce project development, support, and maintenance. With extensive experience in the field, she is known for her exceptional leadership, strategic thinking, and ability to deliver outstanding results.
As a seasoned expert in e-commerce, Mrs. Selena has successfully led numerous projects from conception to completion. Her expertise lies in developing robust e-commerce solutions, optimizing user experiences, and driving online sales growth. She excels at understanding client requirements, crafting effective strategies, and overseeing the implementation of complex projects.
In addition to project development, Mrs. Selena has a proven track record in providing ongoing support and maintenance for e-commerce platforms. She is skilled at identifying and resolving issues, ensuring smooth operations, and optimizing performance. Her attention to detail and problem-solving abilities make her a valuable asset in maintaining a seamless and reliable e-commerce environment.
Mrs. Selena's exceptional communication skills, coupled with her collaborative approach, enable her to work effectively with cross-functional teams, stakeholders, and clients. She is dedicated to staying up-to-date with the latest industry trends and continuously enhancing her knowledge in order to deliver cutting-edge solutions.
With her comprehensive understanding of e-commerce, strong leadership abilities, and commitment to excellence, Mrs. Selena is an invaluable resource for organizations seeking to maximize their online presence, drive sales growth, and provide exceptional customer experiences.